Alone or without a customer, you are not going anywhere. It is and it will always be others, who will eventually decide whether to buy your product or not, your service, whether to hire you or not, give the go-ahead to your longed-for promotion, or invest in your project. Accordingly, there is little doubt that any part of the consolidation and development of your brand can be nothing else other than an active, determined, strategic and practical approach to cultivating your existing contacts and acquiring new ones as efficiently and enjoyably as possible. The quantity and the quality of your contacts are and always will be the best yardsticks with which to measure the success of your personal brand and that is what networking is all about.
Networking is all about helping other people. Whatever the nature of the networking event you may be considering attending: think about how can you be of help to others first and how you can forge a relationship that will be ultimately beneficial for both parties. Always think: How can I help this person? Speaking about their business is always a good start. In a nutshell, networking success hinges on attending the right events, speaking to the right people in the right way.
When conducted properly, networking is almost always fun, productive and a great personal and business branding tool.