Open with a punch, close with a kick

~ J. Michael Dennis

Good+Writing+is+Hard+Work

Good writing

There are two words that every writer needs to know: “lede” and “kicker”.

A “lede” is the opening sentence of an article. A “kicker” is the last. If you can get them right, you can lift what you write to a whole new level.

JMD

Published by J. Michael Dennis

Michel Ouellette / Joseph Michael Dennis, is a former attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

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