Slow down: Get a customer first!
If you build it, they may not come.
While you are focusing all your resources on product development, looking for the perfect product or service, just remember that it is really hard to get a thousand customers without getting the first one. Your product or proposed service just does not matter, at least not at the level you think it must. Think thinking strategically and spend at least as much time on customer development as you do on your product or service development.
You want to succeed? You want to penetrate the market? Force the discipline of spending brain time on this issue. Bake customer development into your planning sessions. As a leader, make your actions speak loudly: “GO GET A CUSTOMER!” Get out of the office and go get a customer. Now that you have a customer, develop the perfect product or service for that customer and keep on doing the same thing for all the other customers to come.
Whatever you do, whatever service you provide, make finding your first fifty, your first one hundred customers your primary goal!
Michel Ouellette JMD [jmdlive.com] is a Public Affairs & Communications Strategist, a miracle worker for entrepreneurs, executives and social innovators.