The “Eisenhower” or Urgent vs. Important Things To Be Done Matrix

Stop spending most of your productive time attending to other people’s priorities.

Not planning your week is bad. Planning your week without taking your personal priorities in consideration is even worse. It means you will be able to handle everything “on your plate” but you won’t actually make any progress towards your own goals. Stop spending most of your productive time attending to other people’s priorities.

Your main priorities shall be everything about YOU and YOUR goals. Unless you proactively block time for them and consistently choose to prioritize them, you are in a reactive state where you are only following everyone else’s priorities.

Have you heard of the Eisenhower or Urgent vs. Important Matrix?

It is a really powerful tool that can multiply your effectiveness tenfold. It consists of 4 quadrants that classify your daily activities according to two parameters: level of urgency and level of importance.

For most people it looks like this:

You want to be productive! Spend 80% of your time in quadrant II of the Matrix.

This will allow you to pro-actively work on new opportunities and high-leverage projects instead of spending all your time reacting to pressing issues and other people’s needs. As a result, you will be able to make significant progress towards your goals, actively prevent crisis from happening and lead a more balanced, calm and focused life.

Prioritize all your actions according to YOUR GOALS.

Which actions and projects to prioritize should be based on what is working and beneficial towards achieving your goals and not what you feel like doing.


Michael Dennis is a former Corporate and Business Law Attorney, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense & Free Speech helping you achieve greatness.

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