Never let a good crisis go to waste. It could be a great opportunity.
No one can predict when a crisis will occur.
Most people, corporations and brands will experience a potential crisis about every two years and not all public relations firms are fully equipped to handle events disrupting your business operations, threatens to harm people, damages your reputation, and negatively impacts your finances.
Most crisis management companies are communication experts with backgrounds in public relations, social media, and reputation marketing. While those strategies alone may have worked in the past, they will not be enough in 2020 and beyond.
Crisis management planning begins long before an issue arises. It can be tempting to put off risk management when things are going well. However, inadequate preparation can have serious operational, legal, and public relations consequences.
Michel Ouellette JMD, ll.l., ll.m.
Systemic Strategic Planning, Crisis & Reputation Management
A division of King Global Earth and Environmental sciences Corporation
Michel Ouellette / Joseph Michael Dennis, is a former attorney, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.