Profitability

“Owning Your Destiny” is an incredibly powerful concept anywhere else but in the world of startups.”

Instead of focusing solely on growth, chart a path to profitability

As a startup, rather than buying into the idea that you have to use your first decade to build your audience, collect your data, or lock in your customer, figure out how to make money from day one.

Building a “Real Business” from the beginning

Real businesses make products and sell them for a profit. Real businesses provide services for a profit.

Real businesses focus on customer’s acquisition, revenue and profitability, not investors, valuations and the next fundable milestone.

Real businesses prioritize their customer’s needs over their customer’s eyeballs. They have a functioning business model, not a believable financial model.

Real businesses want to stay in business, not run for the exit

Real businesses create their own source of funding and do not have to ask anyone for permission to exist.

Scaling a business through happy customers and increasing revenues and profitability is no harder than breaking the addiction of spending money.

Most startups bleed red, real businesses bleed black. Stop the Bunkum, stop the nonsense and look for a profitable customer now.

It is up to you to make it happen now!

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

more-email-subscribers

Bunkumless.com: The best thing since the invention of the time machine

Since 2012, I have personally typed and carefully went through every single email I sent. I sent thousands of emails, resulting in an 18% sent-to-publication success rate. There was and there is still no miracles here, only painful experiences, hard work. blood, sweat and tears.

During my first few weeks I made sure to carefully note every email I sent, every response I received and whether it led to a successful new acquisition or not. For every five emails I sent, I would get one new subscription.

Over the next year and a half, I would continue sending about five hundred emails a week that, resulted in 150,000 visits to my client’s blogs and websites. The conversion rate averaging 40%, this eventually led to a total of 60,000 new subscribers.

You want to achieve the same results?

There are two options:

Option 1: You click here to hire me;

Option 2: You do your homework.

You decided to do your homework!

This is a full-time job and here is what you need to do to drive thousands of signups for your business:

  1. Do your research

Before ever sending out your first emails or answering any emails you may receive, you need to research the people, the persons you are talking or want to talk to:

Google their name; read their work online; bookmark some of their great pieces of work; scroll through their social profiles; learn about what makes them tick, what annoy them or makes them angry; check their political affiliation, how they feel about important social topics and their opinions on the subjects.

This research will help you learn what they are interested in and what they are most likely to notice in a conversation. Use this information wisely and in a timely manner. This being done, look to attract media attention.

  1. Make yourself familiar

You are now ready to procced with your first email campaign. There is a reason why it is called “Cold Email”. It is your first contact with people who know little or nothing about you. Unfortunately, people tend to like places, things and people they are familiar with and ignore unfamiliar people and novelties.

Before sending an email, make sure to devise a way to get your contact to remember your name or the name of your product or service. Before sending your emails, follow your prospective contacts on social media. Try interacting with them and see how it goes. Contact them after a big change or success in their life. A quick “congrats” or “Happy Birthday” will go a long way.

  1. Personalize your emails

Most people can immediately spot a mass email and are quick to discard it. In your email to strangers and prospective customers or clients, make sure you mention their name, their product/service or the name of their company. Write and tell them about why they are special to you and what made them stand out among many others.

  1. Find something you have in common

Never send an email before finding at least one thing you have in common with the person or the business you are reaching out to. Finding something in common with people you are trying to talk to makes you more likable and familiar to them.

  1. Strike a conversation

People love being asked questions and talk about themselves. Make sure you hit the right topic and they will not be able to resist replying. Whoever you want to talk to, learn enough about these persons to figure out what gets them excited. Strike and make sure to maintain a conversation about it.

  1. Use emotional hooks

Like for “Cold Calls” using “emotional hooks” in a cold emailing takes a few smart adjustments but when done properly, they are incredibly effective and produce amazing results. One of the most basic emotions is “Desire”. If your prospects are truly motivated, if they have “Desire”, if only for one of your products or services, then they will feel connected to you. And the more they desire, the more interesting you and what you have to offer become.

  1. Make it short and simple

The ideal length of a Public Relations or Marketing pitch always has been two to three paragraphs. Apply this simple rule to every cold email you send. Avoid overselling, getting lost in long pitches or overwhelming your reader with too much info. Avoid alienating your readers: go straight to the point.

Think about what you want to say, the message you have to convey. Stay focus. Focus on the main point of your email and edit out all unnecessary parts. Assign a goal to your email and then, to each sentence. This being done, edit out all the sentences that do not support the main goal of your email.

  1. Make your email about them, not you

Focusing on yourself and the points you are trying to bring up, focusing mainly on the benefits of your products or services is a mistake. Your email will not be relevant to anyone, to any person unless you focus on them.

Make your email everything about your contact, your prospective customer, not you. People love to talk and hear about themselves. Use this petty human characteristic against your reader and start with focusing on them and only them.

  1. Check the clock

Before sending any email, double check the time zone of your prospects, of your targeted audience and schedule the release of your emails to reach them while they are at work and still focused enough. 5:00 P.M. is not a good time.

Mornings are best, but not too early. Tend to aim at 11 A.M. deliveries.

If you want them to notice you, be respectful of your prospects’ time and make sure your email is still relevant. The perfect pitch is timely, relevant, personal and intriguing enough to get a conversation started.

  1. Follow up

Follow-ups get 30% higher response rates than first emails.

Make sure to follow up by writing a quick email acknowledging how busy and important your contacts are while politely asking them to consider your email one more time.

One last word

Again, all of this is time consuming and if you don’t have the right tools, this will fast become a full-time job.

If you do not have the time, I can do it for you.

JMD

Did you like this article?

Share it with a friend. If you did not like it, tell me about it on Twitter.

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

 

Young lady standing and making phone call with message icons Bunkumless.com: The best invention since the time machine

Bunkumless.com, is now providing “FREE” professional and corporate virtual branding and marketing services to its clients around the world.

If you are a startup or have a small business and you do not want to invest in additional infrastructure or employees to grow your business, you should certainly hire a virtual assistant or a corporate virtual services provider firm!

Bunkumless.com may well be that firm. Bunkumless.com virtual assistants and corporate services are known for reliability and dedication toward work assigned. Bunkumless.com only work with people who are 100% committed to growing their business through real, targeted creative marketing. And they get results.

If growth matters to you, if you want to level up, this opportunity is for you.

What Bunkumless.com is offering you is a FREE 30 minutes’ consultation to evaluate your branding and marketing needs and wants.

During this 30 minutes’ FREE interview, Bunkumless.com provides you with initial advice and a possible strategy that you can follow based on your actual situation, goals and desired results. Bunkumless.com works through your business model, find out where you may need some work, and offer you suggestions.

For more information on this offer, click here

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

 

 

 

Isaac Newton

“If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton

There is something called “Collective Intelligence”

Humans have been around for approximately 200,000 years, but up until about 70,000 years ago, we weren’t too different from any of the other animals in our impact on the environment.

Then, in a relatively short period, we became the dominant predator on Earth. A few 10,000 years later, we began settling into agricultural communities, and less than 9,000 years after that, we learned to write. Since then, our rate of progress has only gotten faster.

The modern world we enjoy today is inconceivably different from the world we’ve lived in for the majority of our existence.

What changed?

The answer lies in our ability to pass down knowledge.

Nothing Is Entirely Original

When most of us think about a discovery or an invention, we think of something new; something that did not exist before; something that seemingly came up to us out of thin air.

That is not an entirely accurate way of looking at it.

No discovery or invention is completely original: Any new idea, process, or method is in some way a combination of old concepts and information. Discoveries are never a product of pure single-handed originality.

There is no copyright on intelligence

Our humanoid prosperity as a species rests on our collective intelligence. Alone, and without the power of past knowledge, we would not be where we are today. Individually, we have to rely on others more than to depend on ourselves.

None of us can do it alone, and we do not have to. The intelligent creative process is nothing else than a way of finding relationships between people, between intelligentsia and what is already known.

Yes indeed, there is something called “Collective Intelligence” and by definition, everything that is “collective” does not carry individual ownership.

There is inspiration to be found everywhere.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

 

 

 

 

Small things, if not corrected, always become big things. For better or worse, even seemingly inconsequential aspects of our lives can create ripples and waves of consequence.

Is your life off-course?

What feedback are you receiving to correct your course?

How often do you check your guidance system?

Do you even have a guidance system?

Where is your destination?

When are you going to get there?

Are you currently off-course?

If your answer to the last question is “YES”, here is what you have to do to get back on-course, to minimize the actual turbulences and other conditions distracting you from your intended path and final destination

  1. Organize Your Life

Life is busy. It is difficult to keep everything organized and tidy. And maybe you do not want to have an organized life. But moving forward, like it or not, requires a minimum of discipline and organization. Everything in life is energy and moving forward requires far less energy if you remove all unnecessary aggravation and tension from your life.

In life, there are some important, and urgent things and most people will spend their entire life prioritizing insubstantial activities such as answering emails, putting out proverbial fires, and just day-to-day stuff. Very few people organize their lives prioritizing almost exclusively truly important urgent activities and issues relevant to their health [either mental or physical], and personal lifetime rewarding achievement.

No one should care about your success more than yourself. If you are not a meticulous enough or do not care about proper planning of the important details of your life, then you are not responsible enough to get or to become what you say you want to get or become.

You want to reach your final destination? You want to be a winner instead of a loser? You have to manage your time and organize your life!

Manage your environment

Does your environment facilitate the emotions you consistently want to experience? Does your environment drain or improve your energy? If so, clean up your cluttered and messy living space.

Manage your finances

Do you have unnecessary debt? Do you know how much money you spend each month? Do you know how much money you make each month? Are you making as much money as you would like to make? Are you creating more value in other people’s lives? What is holding you back?

Most people do not track their expenses. But if they did, they would be shocked how much money they waste on stuff like eating out. Most people procrastinate and avoid as much as possible all administrative and logistical details about their life and, this lackluster behavior is holding them back from the very goals they are trying to accomplish.

You want to achieve your goals, whatever they may be, you have to hone in your finances; regardless of your actual income, you have to organize your life in such a way to maintain and develop and maintain a healthier financial living situation. Until you take complete responsibility of your finances, you will always be a slave to money.

Manage your relationships

Do you maintain toxic relationships that no longer serve you? Do you spend enough time nurturing the relationships that really matter? Like money, most people’s relationships are not organized in a conscious and conscientious manner. Today, with something so critical, all of us, including you, should take better stock of our relationships.

Manage your health

Does your body reflect your highest ideals? Is your body as strong and fit as you want it to be? Are you conscious of and in control of the foods you put in your body? Do you eat with the end in mind? Are you healthier now than you were three months ago?

Health is wealth. If you are sick, bed ridden or dying, who cares about how organized are the other areas of your life? Have a healthy lifestyle. Exercise, avoid foregoing sleep, over consuming stimulants and maintaining or developing poor eating habits.

Little things become big things. And eventually everything catches up.

Manage your “Inner Energy”

Do you have a sense of purpose in life? Have you come to terms with life and death in a way you resonate with? Have you truly living or simply existing? How much power do you have in designing your future?

When you organize your “Inner Energy”, you become clear on what your life is about. You become clear on what you stand for, and how you want to spend each day. You develop conviction for what really matters in live and what really matters to you: There is no more room for any kind of “distraction.”

No matter how well defined, everyone has a moral system governing their behavior. Most people believe in being honest and good people. But until you organize your life and live as your “Inner Energy “dictates you to conduct and live your life, you will always, inevitably and constantly experience internal conflicts.

Manage your time

Are the activities you spend your time doing moving you toward your ideal and preferred future? How much of your time do you feel in complete control of? Are you spending most of your time furthering someone else’s agenda? How much time do you waste each day?

Until you organize your time, it will disappear and move quickly. Before you know it, you will wonder where all the time went. Once you organize your time, it will slow down. You will be able to live more presently. You will be able to experience time as you want to. You will control you are time rather than the other way around.

Stop What You are Doing and Get Organized

If what you are doing is not working, stop doing it and, once and for all, get organized. The fastest way to move forward in life is not doing more or what you do; it starts with stopping the behaviors holding you back.

Getting organized and conscious of your present circumstances puts you in a position to finally build toward the preferred future you want. Stop your negative behaviors now and start implementing good ones. Constantly repeating what is not working for you will only always and invariably result in taking one step forward and one step backward.

If you want to get in shape or better health, the first thing to do before you start exercising, before doing anything else, is to purge the junk food from your diet.

Before focusing on making more money, reduce your spending. Detach yourself from needing more and become content with what you have. Until you do this, it does not matter how much money you make. You will always spend more than what you have.

Everything is a simple matter of stewardship

Rather than wanting more, it is key to take proper care of what you currently have. Organize yourself. Dial it in. Your life is like a garden. What good is planting if you do not have a fertile soil, if you do not prepare the soil and remove the weeds?

Why do most people stay stuck? Why do most people never achieve their goals? Why do most people never achieve success? They never organize. They simply try doing more of what they are doing and is not working.

My best possible advice: Before you “hustle,” get organized.

  1. Plan and Invest in “Your” Future

Even though the moment you decide you are worthy of it, you have complete power over the details of your life, very few people take the necessary time to consciously plan and design their life.

Are you worthy of that power or not?

You have to ask yourself this question and answer it right now, right this minute.

If your answer is “No”, do not bother to read this article any further; just stop complaining and enjoy your miserable life.

If your answer is “Yes”, I have to tell you that you are in for some real hard times. Your decision to plan and invest in “Your” future will result in tangible behaviors and difficult choices to make, decisions like fixing or eliminating troubled relationships from your life and saying “No” to some of your preferred activities that are nothing more than a waste of your time and immediate momentary gratification.

When you choose to forego momentary, you are investing in your future and most people fail to do this successfully. Most people do not purposefully invest in their finances, relationships, health, and time. But when you invest in yourself rather than immediate gratifications, your present moments will continue to get richer and more enjoyable, tremendously enhancing your chances to a guaranteed better future.

Thus, your life will continue getting better and more in line with your ideal vision every day.

  1. Tracking Important Metrics

Getting organized and investing in your future are futile if you are not tracking your progress. To be and to keep being the best in the world at what you do, you need to be on top of What is going on in your life. when behavior is tracked, and evaluated, your performance and productivity improve drastically. One impediment though, tracking is challenging. Tracking and monitoring your performance and progress requires discipline and most people quit doing it within a few days. The good part is that once you start monitoring and tracking, desired change happens quickly.

Track the things that are closely related to your core priorities and just remember this fundamental rule: If you have more than three priorities you have none. Keep your priorities to a minimum and start building your life around them, tracking and monitoring all your progress and actions toward your ultimate goal, your preferred future.

You can track whatever priorities you may have, either your key relationships, your business and finances, your health or how you use your time and once you do, your conscious awareness of these things will increase. Your ability to control these things will enhance. Your confidence will wax strong. And your life will become a lot more easier and simpler. You will be living a simple, yet organized and refined life.

Start monitoring and tracking your priorities now!

  1. Listening to your “Inner Voice” to Reduce Noise

There’s a lot of emphasis on hustle these days. But all the hustle in the wrong direction isn’t going to help you.

People may spend their whole lives climbing the ladder of success only to find, once they reach the top, that the ladder is leaning against the wrong wall. This happens way too often; far too late do we realize that in our mad rush, we were pursuing someone else’s goals instead of our own.

Spending time listening to your “Inner Voice” for advice and clarification does more than provide clarity to what you are doing. This opens your mind up to possibilities you cannot see, perceive or get while keeping busy hustling.

Spending time looking for and listening to your “Inner Voice” brings you insights and enlightenment to guide you in whatever may be your endeavor. It will bring you clarity, ideas and concepts that may prove to be absolute gold and new insights regarding your actual personal or business relationships.

But there is more

Your ‘Inner Thoughts”, your “Inner Voice” is a source of incredible power. This is the “power Within”, the “Power Within You”. That “Power” actually governs not only your actions but the interactions that you have with people around you and their actions and reactions toward you. The way you interact with people around you impact their lives either in a positive or negative way.

If you think positively about the people you interact with, this actually makes a difference. In both, your life and their life. Your thoughts create endless waves and ripples of consequence all around you. If you maintain a positive attitude, interesting things will begin happening.

Your life will improve and everything that you will touch will turn to gold. If you are uncomfortable with the idea of miracles, you can think of it as “Bona Fortuna” or even luck. Whatever you want call it, when you spend large portions of time every day in deep reflection mode, good things start happening. Things happen for your benefit that are completely outside of your conscious mind or conscious control.

Tap into your “Inner Power” and you will unlock limitless possibilities. The only thing holding you back from those things is your mind.

  1. Moving Toward Your Goals Every Single Day

How many days go by where you did nothing to move toward your big goals?

If you do not purposefully carve time out every day to progress and improve, then without question, your time will get lost in the vacuum of our increasingly crowded lives. Before you know it, you will be wondering where all that time went.

Now that you got yourself organized, finalize your initial planning, that you are tracking your progress and listening to your Inner Voice, taking action and hustling shall have become instinctive and automatic. Focusing on the right thing and in the right frame of mind to actually execute them every single day shall be your daily modus operandi.

Keep doing it every day, first thing at the beginning of your day. This is the only way to get and to keep things done. If you do not, nothing will get done even though that by the end of your day, you will feel exhausted and fried. There will be a million reasons to just start over tomorrow and tomorrow will be the same: by the end of the day, nothing will get done.

Starting today your mantra shall be: The worst comes first. Do that thing, those things you have been needing to do and never did. Then do it again tomorrow and the day after. Do it every day for the rest of your life.

It is really easy to get off course in life and we constantly need to make course corrections. Follow my lead long enough and you will be shocked.

Just remember: “Tomorrow Starts Today!”

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

 

 

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“It is not the size of a man but the size of his heart that matters.”

—Evander Holyfield

What makes great? What are the principles that underlie mastery across fields and capabilities?

The principles below are universal and supported by both science and the experience of individuals who are on top of their respective fields.

1) Sleep!

Sleep is one of the most productive things you can do. Always make sure to have enough sleep time. Sleep deprivation is short-changing your physical, psychological, and emotional performance.

2) Physical activity

Physical activity is essential and integral to priming the mind for creative thinking and problem solving. Keep exercising on a daily basis. Have a walk, play golf, do something you like.

3) Seek out “Just-Manageable” challenges

The only way to grow is to step outside of your comfort zone. While your activities shouldn’t stress you, or make you anxious, they should leave you with a feeling of slight uncertainty. You grow from partaking in “just-manageable” challenges. Elevate your game.

4) Stress + Rest = Growth

The universal growth equation requires not only that you challenge yourself, but also that you take time to recover. Follow especially challenging activities with periods of recovery and recuperation. Physical Activity will help.

5) Cultivate purpose: Find a meaningful “why” for your work. Focus on something beyond yourself. Thinking less about yourself and more about others is one of the best ways to elevate your game.

6) Carefully design your day

Be as intentional as you can about when you do what you do. Don’t waste your peak hours on more or less useful activities such as browsing social media or answering email.

7) Surround yourself with only “Good People”

Avoid toxic people. Actively seek out successful high performers and do everything you can to work with them. The people with whom you spend your time have an enormous influence on your life. They most definitely shape your life.

8) Own your story and learn to say it well

Be constructive in the stories you tell yourself and others about yourself. We truly become our stories.

9)Respond” rather than “React”

Resist the urge to instantly react to everything thrown at you. Instead, take a deep-breath, evaluate the situation, and only then, thoughtfully and strategically respond. When the going gets tough, rather than panic, have a calm conversation: pause to separate yourself from whatever emotion you are feeling and only then move forward.

Just try this and tell me about it.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

 

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“Life doesn’t have to be a perpetual fight. Empower yourself and do it now!”

JMD

 

I don’t really care about what you want or need.

I don’t really care if you want to hustle 18 hours a day or buy a NBA franchise. I really don’t. No matter what you want or need, all what I care about is for you to win and achieve the life of your dreams.

You need to care about what you want and need

All underachievers that I know, without any exception, are crippled by fear. They constantly worry about what other people think of them. They are not defining their wants and needs because they are not in control of their life. They let the world, their mom, their dad, their spouse, the public opinion, the media and society in general define who they are. Their life is in constant turmoil.

You have to let go and just do what you want to do

Empower yourself. Have a good look at yourself, stop blaming the world for everything that is happening to you. Stop the excuses. Have a good look at yourself and above everything else, stay away from toxic people. Stop letting others define who you are. This is your life and it is up to you and only you to decide and define who you want to be.

You are not happy with your life!

You are not happy with yourself! Take charge of your life. Reinvent yourself. Reengineer yourself. Be your own boss. Do not let anyone or anything dictate who you are and how you should conduct your life anymore.

Empower yourself

Everything you want, everything you need in life is within you. Stop looking anywhere else for answers. Self-awareness is the key to living the life of your dreams, the key to your best possible preferred future.

Nobody on this earth preaches and loves entrepreneurship more than me. We are now living in the golden era of entrepreneurship. Entrepreneurship is having its’ moment big time. You are unhappy with your life, my advice to you is: empower yourself. Figure yourself out and just do you.

“Not everyone is born to be an entrepreneur” would you tell me! In fact, you are right and not everyone should! Have a good look at yourself, figure yourself out and if entrepreneurship is in your DNA, don’t look back and go for it! Find out what is your north star, what your life and financial ambitions are, what are your challenges and the main obstacles you have to overcome to be the person you are, the person you want to be. Stop listening to everyone other than yourself and just do what you have to do.

Go all in!

Define who you are, define your goal and stick to it. Do not let anyone or anything distract you from your final destination. Be the captain of your own ship, the captain of your own life. Stop reading and start writing your own book, the book of your life. The people that win are in tune with themselves. They’ve figured themselves out.

Have you?

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

In need of assistance! bunkumless.com

 

 

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knowledge

“Knowledge, unless you apply it, does not, and will never make you more efficient, influential, powerful or successful.”

Today, thanks to the instant access to the internet, everyone can now study and learn from home. The tremendous quantity of information available online provide anyone with the best ever opportunity to broaden his knowledge in every sphere of activity one can imagine.

For who is starting a new project or new business, the magnitude and quality of information available online literally invites the new entrepreneur, before anything else, to gather as much intelligence as possible related to his undertaking. Ultimately, delaying all productive action, the new entrepreneur is ending up trying to be everywhere, reading and trying to do everything that is suggested or recommended by the so-called pundits.

Reading everything you can get your hands on, listening to every single podcast you can download, taking every online course you can afford, learning how to write the best possible resume; how to land the job of your dreams; how to launch a successful business or new product; how to create the greatest blog and website; how to write and publish a new book is not going to help you whatsoever. Ultimately, doing everything except taking action, you do not start or achieve anything. All those activities do not and will never take you anywhere close to whatever you wish to accomplish.

The key to power, greater achievement and success is not excessive expertise, but the ability to use it. Knowledge is absolutely worthless unless it is applied. The truth is that no matter how extensive your knowledge, there will always be obstacles and unexpected circumstances that you will have to face. There will always be issues that never have been described or covered in any book. And, one day or another, you will be ending up having to deal with situations no one ever has met before. These are the days where you will have to show some initiative and creativity, having to look for solutions and make decisions that no one probably has ever thought of.

While constantly looking for new sources of information and content, nothing is being done. Thanks to the Internet, learning has now become a major social trend and major form of procrastination. Constant researching, learning, planning, thinking, rethinking and visualization will not accomplish anything other than letting you spinning in your tracks and leaving you stranded in the place you are now. You will never start, even less accomplish or finish, anything. Only actions will drive you where you wish or want to be.

My point is that for anyone that have read even only these three books: “The Bible”, “The Prince” and “How to Win Friends and Influence People”, there is no need for further learning. You already have and know everything you need to know to live the life of your dreams and achieve power and success. There is nothing more you need to learn in order to take the first step. Stop reading everything that has been written, stop listening to everyone that has something to say.

Everything has been written, everything has been said centuries ago. There is nothing new under the sun. Read “The Bible”, read “The Prince”, read Machiavelli, read “How to Win Friends and Influence People”, read Carnegie, maybe Zig Ziegler and stop right there. Start writing your own book, the book of your own life. Take action now, turn your unstoppable procrastination into unstoppable action and start learning from your own experience.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

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sustainability

Consumers want to feel good about the companies they buy from. What is your company doing to help that happen?

Informed consumers want more than the latest fashions, technologies and entertainment options: They are also concerned about environmental issues, fair trade and social equality. They want to purchase their goods and services from companies responsive to these issues.

This connection between economic and social choices provides entrepreneurs with great marketing opportunities, and there are at least five reasons why adding a focus on sustainability or other social issues will help you expand your customer base.

1. Rational versus emotional

People believe their purchasing decisions are based on rational choices, but most consumers decide what to buy and whom to buy it from, based on their emotions. Hot-button issues such as deforestation or hunger in the developing world can become marketing tools Most consumers seek an emotional connection and want to feel good about how they spend their money. Marketing the actions your company takes to respond to selected hot-button issues provides that feel-good experience for your customers, which can translate into an emotional connection with your business.

2. Cause-based spending

Some consumers are passionate about various causes. These people choose to purchase products from companies that support their causes or oppose the same things they do, such as animal cruelty and genetically modified foods. Cause-based spending can have a significant impact on small businesses. When faced with the option of purchasing two products of equal quality, 90 percent of U.S. shoppers choose to purchase the cause-branded product or buy from a cause-branded company.

3. Hot-button topics

These topics often arise from a trending news story, health issue or social challenge, and you can use these issues to effectively and tactfully promote your products or services. You can capitalize on public policy issues by using marketing tools that promote your commitment in a variety of ways. Sustainable practices, for example, save you money, and you can pass those savings along to customers.

3. Education as entertainment

Marketing to environmental or social causes can also take the form of entertainment. Education as entertainment can be done with a simple but heartfelt video explaining why your company supports a particular cause and specifically how people who shop with you are participating in the process.

5. Social media trends

Whether it’s through Instagram or Twitter, trending topics on social media can help create targeted marketing and sales campaigns. You can integrate these issues with your current social media campaigns, such as reveal-based content and quizzes to increase target audience engagement. Use your platforms to inform, educate and connect with like-minded consumers on the causes or issues you support.

Bottom line

Cause-based marketing is an excellent opportunity to present your environmental, sustainable actions or social passion with your target audience. Your efforts will promote the issues you care about and your business. People who support specific causes are more likely to spend their money at businesses that share their interests. Use social media and other opportunities to educate and entertain people about your cause as well as your products and services.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

For the full text of this article: https://www.entrepreneur.com/article/287301

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composure

In adversity, always maintain your composure and dignity

Anger and emotion are strategically counterproductive. You must always stay calm and objective. But if you can make your enemies and rivals angry while staying calm yourself, you gain a decided advantage. Put your rivals and enemies off-balance: Find their chink in their vanity through which you can rattle them and you hold the strings.

If possible, no animosity should be felt for anyone. To speak angrily to a person, to show your hatred by what you say or by the way you look, is an unnecessary, dangerous, foolish, ridiculous, vulgar proceeding. Anger or hatred should never be shown otherwise than in what you do; and feelings will be all the more effective in action, in so far as you avoid the exhibition of them in any other way.

Maintain composure and dignity

What a pity it is to see a great man display such bad manners. This is the problem with the angry response. At first it may strike fear and terror, but only in some, and as the days pass and the storm clears, other responses emerge, embarrassment and uneasiness about the shouter’s capacity for going out of control, and resentment of what has been said. Losing your temper, you always make unfair and exaggerated accusations.

To show your frustration is to show that you have lost your power to shape events; it is the helpless action of the child who resorts to a hysterical fit to get his way. The successful and powerful never reveal this kind of weakness. Tantrums neither intimidate nor inspire loyalty. They only create doubts and uneasiness about your power. Exposing your weakness, these stormy eruptions often herald a fall.

Maintain control

You want to expose your rivals and enemies, draw them out, get under their skin and push them into action before they are ready. Always see several moves ahead, think everything out ahead making sure the actions of your rivals and enemies will come to nothing, and that you can use these actions against them.

When the waters are still, your opponents have the time and space to plot actions that they will initiate and control. So, stir the waters, force the fish to the surface, get your rivals and enemies to act before they are ready, steal the initiative. The best way to do this is to play on uncontrollable emotions such as pride, vanity, love and hate. The angrier your enemies and rivals become, the less control they have.

Avoid looking ridiculous

Never launch an army out of anger, never start a war out of wrath; angry people usually end up looking ridiculous, for their response seems out of proportion to what occasioned it. They have taken things too seriously, exaggerating the hurt or insult that has been done to them. They are so sensitive to slight that it becomes comical how much they take personally. More comical still is their belief that their outbursts signify power. Understand this: Petulance is not power; it is a sign of helplessness. People may temporarily be cowed by your tantrums, but in the end, they lose respect for you. They also realize they can easily undermine you, that they can easily undermine anyone with so little self-control.

The answer, however, is not to repress our angry or emotional responses. For repression drains us of energy and pushes us into strange behavior. Instead we have to change our perspective: We have to realize that nothing in the social realm, and in the game of success and power, is personal. If a person explodes with anger at you, you must remind yourself that it is not exclusively directed at you. The cause is much larger, goes way back in time, involves dozens of prior hurts, and is actually not worth the bother to understand. Instead of seeing it as a personal grudge, look at the emotional outburst as a disguised power move, and attempt to control or punish you cloaked in the form of hurt feelings and anger.

This shift of perspective will let you play the game of success and power with more clarity and energy. Instead of ever reacting, and becoming ensnared in people’s emotions, you will turn their loss of control to your advantage: You keep your head while they are losing theirs.

Anger only cuts off our options, and the powerful and successful cannot thrive without options. Once you train yourself not to take matters personally, and to control your emotional responses, you will have placed yourself in a position of tremendous power: Now you can play with emotional responses of other people. Stir the insecure into action by impugning their manhood, and by dangling the prospect of an easy victory before their faces. Reveal an apparent weakness to lure your enemies and rivals into action. Then you can beat them with ease. With the arrogant too you can appear weaker than you are, taunting them into a rash action.

In the face of a hot-headed enemy or rival, an excellent response is often no response. Nothing is as infuriating as a man who keeps his cool while others are losing theirs. If it will work to your advantage to unsettle people, affect the aristocratic, bored pose, neither mocking nor triumphant but simply indifferent. This will light their fuse. When they embarrass themselves with a temper tantrum, you will have gained several victories, one of them being that in the face of their childishness you have maintained your dignity and composure.

Study the enemy beforehand

When playing with people’s emotions you have to be careful. Study the enemy beforehand: Some fish are best left at the bottom of the pond. You can bait the powerful and get them to commit and divide their forces, but test the waters first. Find the gap in their strength. If there is no gap, if they are impossibly strong, you have nothing to gain and everything to lose by provoking them. Choose carefully whom you bait, and never stir up the sharks.

Understand and remember: There are times when a well-timed burst of anger can do you good, but your anger must be manufactured and under your control. Then you can determine exactly how and on whom it will fall. Never stir up reactions that will work against you in the long run. Use your thunderbolts rarely, to make them the more intimidating and meaningful. Whether purposefully staged or not, if your outburst come too often, they will lose their power.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

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