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Young lady standing and making phone call with message icons Bunkumless.com: The best invention since the time machine

Bunkumless.com, is now providing “FREE” professional and corporate virtual branding and marketing services to its clients around the world.

If you are a startup or have a small business and you do not want to invest in additional infrastructure or employees to grow your business, you should certainly hire a virtual assistant or a corporate virtual services provider firm!

Bunkumless.com may well be that firm. Bunkumless.com virtual assistants and corporate services are known for reliability and dedication toward work assigned. Bunkumless.com only work with people who are 100% committed to growing their business through real, targeted creative marketing. And they get results.

If growth matters to you, if you want to level up, this opportunity is for you.

What Bunkumless.com is offering you is a FREE 30 minutes’ consultation to evaluate your branding and marketing needs and wants.

During this 30 minutes’ FREE interview, Bunkumless.com provides you with initial advice and a possible strategy that you can follow based on your actual situation, goals and desired results. Bunkumless.com works through your business model, find out where you may need some work, and offer you suggestions.

For more information on this offer, click here

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

 

 

 

translation

At bunkumless.com, they keep their prices consistent, and payments can be made by credit card or PayPal.

[English & French] Pricing

Bunkumless.com is constantly striving to provide you with the highest quality translations at the most competitive pricing in the industry. Bunkumless.com has streamlined its operations to eliminate the fees added by many other translation companies, including project management and overhead fees. Providing you with simple and competitive pricing paired with the highest quality in the marketplace is a key element to their mission.

Bunkumless.com pricing for translation projects is determined by several factors:

  • The number of source words
  • The complexity of the subject matter
  • The amount of time required to complete the assignment

Bunkumless.com, strives to provide the highest quality and most competitive translation rates in the industry.

Decoding the Document Translation Quote Process

Take an in-depth look into the Bunkumless.com translations quoting process.

Translation Costs

The rates and possible overall costs for any given translations are always negotiated and agreed upon at the beginning of a specified project. Depending on your needs, the same rates can apply across many different projects. Should the scope of a project change, Bunkumless.com will work with you to agree on new pricing rates that are more appropriate for the new project or scope.

When you request a free, no-obligation quote, Bunkumless.com provides you with a detailed pricing quote broken down by document and language pairing.

Pricing

The pricing for translation projects can be done on a flat fee basis, such as price per page or hourly rate. However, this is not an industry standard nor is it recommended for many reasons. First, as every document is different, the number of words per page can vary significantly. Also, many countries use different sizes of paper. As for hourly rates, each translator has his or her own pace. More experienced translators translate faster while less experienced translators take longer.

A price per word methodology is a much more reliable and predictable way to ensure fair and accurate pricing.

Translation Price per Source Words

The primary factor in determining pricing is the number of source words in the document to be translated. As a general rule, when translating to French from English, the target word count will normally be about 20% higher than the source word count.

Since Bunkumless.com charges for the source words, you will have an accurate cost estimate at the beginning of each project, as opposed to if you were charged by target words.

Translation Rate per Complexity of the Source

Translation pricing per source words also depends on the level of complexity of each proposed document. A general business text that contains no technical terms letter will be priced lower than a technical patent document, a medical text, a complex legal contract, pharmaceuticals related document or software manual.

A general document or text will always be priced at the lowest possible price per word while complex legal documents and highly technical texts will be at a higher price according to their complexity.

Turnaround Time and Rates

Another key component to pricing is related to delivery time requirements. The turnaround is one of the first elements discussed prior to quoting your project. Perfect planning and, more importantly, enough time to line up resources let Bunkumless.com deliver high volume outputs at the most competitive rates in the market. A translation project that needs to be delivered in a shorter time frame may carry up to a 50% charge above our regular rates.

Despite this potential surcharge, Bunkumless.com will always help you out by providing you with the staff and resources to accommodate your rush projects. The need being, Bunkumless.com we will also deliver projects on a rolling basis with the most important documents being delivered first. Bunkumless.com always works with your team to structure a delivery schedule that will maximize quality and minimize rush costs.

Editing and Proofreading Prices

Editing and proofreading are translation related services that we can provide and that can be priced separately according to every specific cases. If you had a translation performed by another company or person and you are not satisfied or unsure of the quality of the translation, Bunkumless.com can provide you with an editing and proofreading rate that is lower than the one for full translation.

Normally, the cost to edit and proofread is 50% less than fully translating the text.

Desktop Publishing Fees

The rates for desktop publishing service projects are handled differently and are based on the number of target pages. Again, this is an industry standard and the most efficient way to ensure a clear and predictable bid.

Website Localization Pricing

The rates for website localization projects requiring coding can be determined by target pages. However, this can make the project more expensive for the client because many pages are generated automatically from a database.

In these cases, it is better to charge the development work on an hourly basis.

Trusted Translations Competitive Pricing

Bunkumless.com high quality translations and competitive rates are a direct result of our direct involvement in your project. Most translation companies outsource your translation to other translation companies. Bunkumless.com does not. Bunkumless.com always prefer to deal directly with you to ensure that you get a first rate product at the best possible rates. Bunkumless.com always strive to implement a pricing methodology that is clear and fair to the client.

Bunkumless.com also stand by all its translations If you are not completely satisfied with one of our translations, we will work with you and/or your team until it meets your complete satisfaction.

Billing

Bunkumless.com normally requires a retainer of services of 50% of the total payment upfront and the remaining upon delivery of the final product. For clients with proven good credit or that have a good payment history, Bunkumless.com can bill in arrears on a monthly basis.

Notwithstanding the above, Bunkumless.com will work with your company on a case-by-case basis to accommodate your billing needs.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

 

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socialmedia advertizing

Social Media Ads eat cash for breakfast

Facebook, LinkedIn, Tumblr, YouTube, Twitter and many other social media sites are all offering some form of advertising packages for businesses and individuals. The question is: “Is it worth it or a waste of money?”

Mixed reviews

Many of my viewers are telling me that they find these types of ads extremely helpful, while others, like myself, are telling otherwise. The real challenge resides in the fact that you can’t genuinely separate followers resulting from the ad from the followers you would get anyway or otherwise. Another challenge resides in the difficulty to distinguish bogus followers from true followers. The anonymity of the results is also a big negative. There is no engagement breakdown, the same person could have clicked on the tweet five times.

After having very carefully targeted your audience and defined your goal, the only way to know if any of these social media ads work for you and are worthy of spending is to try it out and experiment. Before deciding that it may be worth investing some of your hard earned money in any social media ads program, just make sure that you know who you are trying to reach, why you are doing it, how to do it and that you have sufficient time to follow up on your investment. 

You want to give it a try!

Whatever you decide to do, just remember:

You will need a big budget to see any real impact. If you are a start-up or small and medium sized enterprise with a small or non-existent budget, your money will be definitely better spent elsewhere: Social Media Ads eat cash for breakfast; even with careful targeting, your money will drain long before seeing any positive return on your investment. Just remember that tweets without images have a far smaller engagement rate. A lot of your clicks will come from people clicking the image to see where it is coming from or what it says. As far as I am concerned, for purely traffic purposes, Social Media Advertising is a waste of time, money and energy.

Cheers and Ride On!

JMD

jmdlive@live.ca

Michel Ouellette JMD [jmdlive.com] is a Public Affairs & Communications Strategist, a writer, a columnist, a social activist and a  miracle worker for entrepreneurs, executives and social innovators.

communication

Good communication is everything

 

Marketing communications

The Marketing Communications Mix or Promotion Mix integrates one, many or all of the following techniques: public relations; publicity; sales promotions; rebates; advertising specialties; POP displays; slotting fees; trade promotions; institutional and corporate advertising; advocacy advertising; affordable method; percentage-of-sales method; CPM, competitive-parity method; objective and task approach; USP; AIDA; selectivity; reach; frequency and copy testing; cause-related marketing; product placement; pay-per-click advertising and click fraud.

Promotion mix

The promotion mix, also known as marketing communication mix includes publicity, sales promotion, advertising, direct marketing and personal selling.

Integrated Marketing Communications

Integrated Marketing Communications is a communication strategy under which an organization attempts to use all of the promotion tools it has available to present a unified, consistent, clear, and coherent image/message to customers.

Public Relations

Corporate firms have to communicate with various publics, their customers, employees, stockholders, potential investors, channel members, governments, and the general public. It is important for a corporate firm to have a solid reputation and a positive image. A company that is thought of as unethical will not only have trouble finding employees and investors, but might also attract unwelcome government interest.

Cause-Related Marketing

Many companies are raising money for charity. One key benefit to the firm is enhancing its reputation. Also, consumers, especially those who are under 30, will buy brands that are helping improve the world. Teenagers claim that they are more likely to buy products that support charitable causes.

Do not confuse cause-related marketing with social marketing.

Social marketing

Social marketing is usually done without the assistance of businesses. The purpose may be to help society or groups by using marketing tools. It may take the form of trying to get people to do something positive and /or avoiding something that are negative. It is not meant to benefit any companies so you generally do not have the mutually beneficial relationship.

Publicity (Public Relations)

Publicity, as a tool used in public relations, is non-personal communication, that is typically in the form of a news story, which is transmitted through the mass media. The purpose of such publicity is to draw favorable attention to a company and/or its products without having to pay the media for it.

The way it often works is as follows: a company sends a press release, often with a video tape, to the media with the hope that it is newsworthy enough to be mentioned in the mass media.

The advantage of publicity, besides the fact that it is free, is that it tends to be more credible than advertising. On the other hand, there is no guarantee that the media will find the story newsworthy. Also, they might change the press release around so that it does not help the organization in any way.

Sales Promotions

Sales Promotions are inducements or gimmicks whose purpose is to encourage the purchase of a product/service immediately. Unlike advertising, where the objective is usually to influence long-term buying behavior, sales promotions are concerned with the short-term.

A problem with promotions is that they sometimes cause consumers to focus more on the promotion than the product. In fact, sometimes consumers are not at all loyal to the product but are attracted to the coupon, gift, or rebate.

Some examples of sales promotions aimed at consumers: coupons; free samples ; refunds and rebates ; demonstrations ; premiums ; contests; sweepstakes ; advertising specialties ; point-of-purchase displays ; shows; exhibits for consumers ; special events ; frequent-shopper gifts.

Mail-in rebates

Mail-in rebates are the major cause of customer complaints. There are a huge number of complaints about rebates; customers tend to lose them or the required receipts or, are late in sending them back. Indeed, 40% of rebates never get redeemed.

Advertising specialties

Advertising specialties are a good way for a company to increase awareness of its name, phone number, and or brands. It can be a way to keep the company’s name or logo in front of the customer for hours every day (e.g., on a mouse pad, mug, or pen).

Point of purchase displays

Point of purchase displays or POP displays, are important to marketers since the best time to influence customers is when they have the money and are ready to make a purchase, i.e., when they are in the store. A good POP display attracts attention. POP displays include signs, displays, cardboard cutouts, and posters. Today, digital signs are used in stores at the checkout counter to influence shoppers.

Retail Marketing is persuasive.

Serving as the last three feet of the marketing plan, P-O-P advertising is the only mass medium executed at the critical point where products, consumers and the money to purchase the product all meet at the same time. It is no coincidence that with 74 percent of all purchase decisions in mass merchandisers made in store, an increasing number of brand marketers and retailers invest in this medium.

Retail Marketing serves as the silent salesman.

P-O-P signage and in-store media educate and draw attention to consumers about a product’s availability and attributes. Coming at a time when most consumers want more information, and retailers have reduced staffing levels, Retail Marketing performs a vital service and augments cost-reduction efforts.

Retail Marketing is flexible.

It is the only mass advertising medium that can convey the same overall strategic message in differing languages to varying audiences in the same village, city or region.

P-O-P Advertising is increasingly sophisticated in its construction and utilization. Today’s P-O-P displays are easily assembled, maintained and, at the same time, more powerful in entertaining and informing in the retail environment. Retail Marketing is increasingly used by retailers to enhance the shopping experience of the customer. P-O-P is used to help overhaul a store’s image, re-direct store traffic and bolster merchandising plans.

Trade Promotions

Trade Promotions, aimed at wholesalers and retailers, include advertising; allowances ; display allowances ; slotting fees (payment for shelf space) ; trade shows ; sales contests ; free merchandise ; training ; cooperative promotions (manufacturer pays part of the expense of advertising or giving away caps with names of manufacturer and retailer).

JMD

stackofpapers

“Les médias papier ne sont pas condamnée à mourir, à condition de développer une stratégie multi-réseaux et de se diversifier”

À la recherche d’un nouveau modèle d’affaires,  les journaux n’ont toujours pas trouvé la solution miracle. Pour la majorité des médias écrits, l’essentiel de leurs revenus sont encore essentiellement tirés du papier et pour plusieurs,  la stratégie du 100 % numérique demeure un pari hasardeux.

Avant d’en arriver à cette extrémité, la majorité des journaux testent des solutions mixtes. Certains publient leurs informations en libre accès sur leur site internet avant d’en livrer une version plus détaillée sur papier. D’autres, essaient la formule dites “au compteur”: le lecteur est libre de consulter gratuitement une dizaine d’articles sur le site Web du journal avant de devoir s’abonner.

Peu importe le système ou la formule utilisée, pour la majorité des médias écrits en perte de vitesse,  malgré  un certain succès, ces formules ne permettent pas encore de compenser le manque à gagner publicitaire. Pour l’instant, les groupes de presse les plus progressifs réalisent maintenant une bonne part de leur chiffre d’affaires hors presse, dans des activités purement Internet.

JMD

Simple and Large

Be careful, Size is often more important than style

If you are an artist, you probably focus on fancy fonts and how your website looks. But, if you are running a business, what you really want is a font that looks great and performs well. Even though I prefer Cambria, Arial, Helvetica and Verdana are still the best fonts to use. They are free, mostly come standard, very legible at small sizes and visually similar in appearance and spacing. With these fonts, – this is not a guarantee – you may trust that your layout will look relatively similar from one platform or browser to another.

No matter which font you decide to choose, the size is critical. Studies show that a primary reason people will distrust your website is your font size. If the font is too small, people will tend to believe that either the information is not reliable or is to complex, that it will take an eternity to read it and they go to your competitor’s website easier to read. Today, too many people still use a size 12 font for their content. I used to do it all the time and that was and still is a huge mistake. Small fonts hurt conversion rates and usability. I now use a size 14 font.

If you want to go bigger, a size 16 font would probably do the trick on most platform and browser.

JMD

jmdlive@live.ca

http://jmdonline.tumblr.com/

 

Don’t Discount Print Yet

“The Web audience is growing at a great clip, while print circulation is not.”

Print media has a long been the established advertising business model but it is now a reality that the Internet has made huge leaps and bounds in securing some of the huge annual advertisement revenues. Unlike print, it is very easy to monitor the results and performance of any online marketing campaign and all its associated costs. Online advertising can be instantly edited, switched on and off and expenses capped automatically. This has led to the move from print to online media, as it is more accountable and today, almost every major print media company have an equivalent online publication to satisfy the demand of Internet users and help ease the transition from print to web advertising.

Adapt or Die

Another concept that the print industry often struggles to understand is the Internet business model itself. The Internet trades free information for capturing your online usage and personal data in order for advertisers to target and sell products more efficiently. The major contributor to this phenomenon has been the development of search engine based technology websites. Sophisticated systems are now allowing advertisers to follow prospects around the Web displaying the same ads.

News Travels Fast

Today, people do not now have to wait for the next publication for important news updates. Online medias eliminate the wait and fulfill instant demand of information for free. With mobile communications offering smart phone and Internet capabilities across the board, it is hard to see how print can keep up with the new emerging technologies.

Social medias are also playing a major part in capturing and, more importantly, retaining Internet users. Print medias, in their traditional form, cannot compete efficiently anymore with online social medias, which, by the way, always have competing advertising platforms in place.

Businesses and institutions also have opened up the access for the masses to get involved online. Most business firms and institutions now provide Internet access to their employees. If the access is available then people are more likely to use it as second nature. It is another tie in to the technology away from print.

Don’t Discount Print Yet

Many people now feel that advertising on the Internet is getting more and more intrusive, that Internet advertising is nothing less than unnecessary additional noise on the web and a major source of distraction for everyone. For most of the population, even opening an email is now becoming a source of frustration. What print medias can offer to their readers is the tried and tested way of delivering news content and advertising in a format that will not be a source of aggravation.

Daily and Monthly Print Publications, filling in the gap between TV commercials and Internet advertising are still the ideal platform for cross media advertising campaigns. Over 40% of readers spend over 30 minutes but under 1 hour reading Daily Newspapers. Over 40% of readers spend over 30 minutes but under 1 hour reading Monthly Publications and as a bonus; they often keep their Monthly Publications for future reference.

Regional Newspapers are excellent for local business advertising. Specialized Newspapers, Magazines and Publications are excellent for specialized products, business and services advertising. Consumer and Trade Magazines have the ability to target adverts specific to those who may be in the niche industry or services. Like it or not, never forget that the best possible and cheapest way to publicize a Website is an always will be print.

Conclusion

Many print publications are pinning their hopes of converting readers in a straight print to online conversion. Utilizing the Mobile and Tablet market, they are introducing Apps, which deliver cut down versions of the news daily or weekly publication. Most publishers feel that the two can compliment each other as there is still a loyal base of newspaper purchasers, even if in decline and a majority of publishers see the way forward as combining print and online media advertising. While the younger generation may well only be interested in online media, , it is also reasonable to say that as the percentage of older age groups live longer, they will more conversant with print. The same is true for a large portion of businessmen and corporate officers.

JMD

 

jmdlive@live.ca

http://jmdonline.tumblr.com/