Young lady standing and making phone call with message icons The best invention since the time machine, is now providing “FREE” professional and corporate virtual branding and marketing services to its clients around the world.

If you are a startup or have a small business and you do not want to invest in additional infrastructure or employees to grow your business, you should certainly hire a virtual assistant or a corporate virtual services provider firm! may well be that firm. virtual assistants and corporate services are known for reliability and dedication toward work assigned. only work with people who are 100% committed to growing their business through real, targeted creative marketing. And they get results.

If growth matters to you, if you want to level up, this opportunity is for you.

What is offering you is a FREE 30 minutes’ consultation to evaluate your branding and marketing needs and wants.

During this 30 minutes’ FREE interview, provides you with initial advice and a possible strategy that you can follow based on your actual situation, goals and desired results. works through your business model, find out where you may need some work, and offer you suggestions.

For more information on this offer, click here


Owner of and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog  Follow JMD @ jmdlive





At, they keep their prices consistent, and payments can be made by credit card or PayPal.

[English & French] Pricing is constantly striving to provide you with the highest quality translations at the most competitive pricing in the industry. has streamlined its operations to eliminate the fees added by many other translation companies, including project management and overhead fees. Providing you with simple and competitive pricing paired with the highest quality in the marketplace is a key element to their mission. pricing for translation projects is determined by several factors:

  • The number of source words
  • The complexity of the subject matter
  • The amount of time required to complete the assignment, strives to provide the highest quality and most competitive translation rates in the industry.

Decoding the Document Translation Quote Process

Take an in-depth look into the translations quoting process.

Translation Costs

The rates and possible overall costs for any given translations are always negotiated and agreed upon at the beginning of a specified project. Depending on your needs, the same rates can apply across many different projects. Should the scope of a project change, will work with you to agree on new pricing rates that are more appropriate for the new project or scope.

When you request a free, no-obligation quote, provides you with a detailed pricing quote broken down by document and language pairing.


The pricing for translation projects can be done on a flat fee basis, such as price per page or hourly rate. However, this is not an industry standard nor is it recommended for many reasons. First, as every document is different, the number of words per page can vary significantly. Also, many countries use different sizes of paper. As for hourly rates, each translator has his or her own pace. More experienced translators translate faster while less experienced translators take longer.

A price per word methodology is a much more reliable and predictable way to ensure fair and accurate pricing.

Translation Price per Source Words

The primary factor in determining pricing is the number of source words in the document to be translated. As a general rule, when translating to French from English, the target word count will normally be about 20% higher than the source word count.

Since charges for the source words, you will have an accurate cost estimate at the beginning of each project, as opposed to if you were charged by target words.

Translation Rate per Complexity of the Source

Translation pricing per source words also depends on the level of complexity of each proposed document. A general business text that contains no technical terms letter will be priced lower than a technical patent document, a medical text, a complex legal contract, pharmaceuticals related document or software manual.

A general document or text will always be priced at the lowest possible price per word while complex legal documents and highly technical texts will be at a higher price according to their complexity.

Turnaround Time and Rates

Another key component to pricing is related to delivery time requirements. The turnaround is one of the first elements discussed prior to quoting your project. Perfect planning and, more importantly, enough time to line up resources let deliver high volume outputs at the most competitive rates in the market. A translation project that needs to be delivered in a shorter time frame may carry up to a 50% charge above our regular rates.

Despite this potential surcharge, will always help you out by providing you with the staff and resources to accommodate your rush projects. The need being, we will also deliver projects on a rolling basis with the most important documents being delivered first. always works with your team to structure a delivery schedule that will maximize quality and minimize rush costs.

Editing and Proofreading Prices

Editing and proofreading are translation related services that we can provide and that can be priced separately according to every specific cases. If you had a translation performed by another company or person and you are not satisfied or unsure of the quality of the translation, can provide you with an editing and proofreading rate that is lower than the one for full translation.

Normally, the cost to edit and proofread is 50% less than fully translating the text.

Desktop Publishing Fees

The rates for desktop publishing service projects are handled differently and are based on the number of target pages. Again, this is an industry standard and the most efficient way to ensure a clear and predictable bid.

Website Localization Pricing

The rates for website localization projects requiring coding can be determined by target pages. However, this can make the project more expensive for the client because many pages are generated automatically from a database.

In these cases, it is better to charge the development work on an hourly basis.

Trusted Translations Competitive Pricing high quality translations and competitive rates are a direct result of our direct involvement in your project. Most translation companies outsource your translation to other translation companies. does not. always prefer to deal directly with you to ensure that you get a first rate product at the best possible rates. always strive to implement a pricing methodology that is clear and fair to the client. also stand by all its translations If you are not completely satisfied with one of our translations, we will work with you and/or your team until it meets your complete satisfaction.

Billing normally requires a retainer of services of 50% of the total payment upfront and the remaining upon delivery of the final product. For clients with proven good credit or that have a good payment history, can bill in arrears on a monthly basis.

Notwithstanding the above, will work with your company on a case-by-case basis to accommodate your billing needs.


Owner of and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog  Follow JMD @ jmdlive











Bad business writing drives everybody nuts

Bad business writing drives everybody nuts, slows your business down and compromise your success and profitability. Poorly written material is a waste of your time, your employees’ time and your customers’ time. What you read and what people read is too often ineffective because it is too long, poorly organized, unclear, filled with incomprehensible jargon, and imprecise. It drives people and customers away.

Good business writing creates alignment, boosts productivity and profitability.

When writing email, technical bulletins, memos, business letters and marketing material, everybody, from the CEO down, must set an example by communicating exactly what they want. Good business and marketing writing commands that you clearly state, either in the subject line or title, and the first two sentences of everything you write whatever is to be achieved and the desired results. Lose the filler and do not waste anybody’s time especially your prospective customers’ time.

Do this right, and you will get a reputation for honesty, truthfulness and, more importantly, you will retain your actual customers and attract new ones.

When writing, focus on the end user and everything else will follow.

Clarity tells everyone that they can trust you. When writing business and marketing material, focus on providing the best user experience possible, the best customer experience possible. Whether you are designing a new blog or website, writing a business letter or drafting a memo or email, always make sure that whatever you write will ultimately serve the interests of the end user or customer rather than our own internal goal or bottom line. Doing so, it will surely and definitely improve your business productivity and profitability.

Bunkum does not impress anyone. Bunkumless does! Every employee and customer can understand that bunkumless rings true.

Good business writing reflects clarity and honesty.

Unclear writing allows unclear thinking. Clear business and marketing writing always make sure to use well-organized, active-voice sentences. Clear business and marketing writing is everything about explaining what is happening, what ought to happen, what people need to do and what customers need to know. Nothing else! Unclear writing and language reflects nothing else than confusion and dishonesty.

Good business and marketing writing makes smart people stand out. Prize clarity, you and your business will rise to the top.

Always make sure to say what you mean. provides you with no bullshit, no nonsense business and marketing writing material. always make sure that the material ending up on your desk is clear, efficient, productive, profitable and, above everything else, bunkumless.

The options are yours:

You may decide to waste your time rooting through your subordinates’ unclear writing, or you can spend effort changing your business or corporate culture to one that prizes brevity, clarity, and directness. is here to assist you.

That is worth the money and the effort:

Everyone in your business and organization, especially you and your management team, will end up more productive. Increase your productivity and you will increase your profitability. Your success is our success.

Yes, indeed:

It is time to clear all the crap out of your website, your blogs, your desk and inboxes and make your business and marketing writing efficient and productive.

It is time to commit to a culture of clarity. If nothing else, one thing is sure, it will make your day, your employees’ and your customers’ reading a lot less annoying.


Contact Us

Owner of and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog  Follow JMD @ jmdlive






Press Release

Too many communicators still get it wrong

Here are some of the things that you should absolutely include as part of your press releases and some of the things you should avoid at all costs. 

The Do’s of your Killer Press Release

  • Make sure to send out only news worth bragging about
  • Always answer the 5 Ws: Who; What; When; Where and Why
  • Always include a quote from one of your top executive
  • Have a boilerplate, “About Company”, section
  • Include a media contact, your website, your social media networks, a dateline and a phone number. Also include photos, videos, info graphics and logos; they are shared 3.5 times more than text only. Include linked search engine optimization keywords; include one for every one hundred words
  • Write in the third person and use bullets to break up long blocks of texts. Always make sure to follow proper spelling, punctuation and grammar and have a second set of eyeballs to proofread your text
  • Follow the AP Stylebook or Chicago Manual of Style
  • Create a catchy headline, keeping it between 60 and 80 characters, not including the spaces
  • Finally, use a relevant tool to identify relevant journalists and consider sending your press release trough a newswire service

The Don’ts 

  • Never assume everyone will read every word of your press release
  • Never exaggerate or make false claims
  • Never send the same press release twice
  • Never use slang, industry jargon or acronyms
  • Never over stress a point, keep it short, never write more than 800 words and never use exclamations marks or hyperbole.
  • Except in a quote, never use the words “We”, “You” or “I”. Write in the third person and avoid burying quotes within long paragraphs
  • Avoid burying the point of your press release
  • Avoid blasting in any form of “cc” or “bcc” email
  • Avoid linking your press release to unreliable or unprofessional websites
  • Never leave out source credit
  • Never trash your competition and,
  • Never send your press release to journalists that do not cover your industry or domain of activity.


Michel  is an enthusiastic writer, columnist and social activist who most enjoys evolving in complex interactive situations.


Good communication is everything


Marketing communications

The Marketing Communications Mix or Promotion Mix integrates one, many or all of the following techniques: public relations; publicity; sales promotions; rebates; advertising specialties; POP displays; slotting fees; trade promotions; institutional and corporate advertising; advocacy advertising; affordable method; percentage-of-sales method; CPM, competitive-parity method; objective and task approach; USP; AIDA; selectivity; reach; frequency and copy testing; cause-related marketing; product placement; pay-per-click advertising and click fraud.

Promotion mix

The promotion mix, also known as marketing communication mix includes publicity, sales promotion, advertising, direct marketing and personal selling.

Integrated Marketing Communications

Integrated Marketing Communications is a communication strategy under which an organization attempts to use all of the promotion tools it has available to present a unified, consistent, clear, and coherent image/message to customers.

Public Relations

Corporate firms have to communicate with various publics, their customers, employees, stockholders, potential investors, channel members, governments, and the general public. It is important for a corporate firm to have a solid reputation and a positive image. A company that is thought of as unethical will not only have trouble finding employees and investors, but might also attract unwelcome government interest.

Cause-Related Marketing

Many companies are raising money for charity. One key benefit to the firm is enhancing its reputation. Also, consumers, especially those who are under 30, will buy brands that are helping improve the world. Teenagers claim that they are more likely to buy products that support charitable causes.

Do not confuse cause-related marketing with social marketing.

Social marketing

Social marketing is usually done without the assistance of businesses. The purpose may be to help society or groups by using marketing tools. It may take the form of trying to get people to do something positive and /or avoiding something that are negative. It is not meant to benefit any companies so you generally do not have the mutually beneficial relationship.

Publicity (Public Relations)

Publicity, as a tool used in public relations, is non-personal communication, that is typically in the form of a news story, which is transmitted through the mass media. The purpose of such publicity is to draw favorable attention to a company and/or its products without having to pay the media for it.

The way it often works is as follows: a company sends a press release, often with a video tape, to the media with the hope that it is newsworthy enough to be mentioned in the mass media.

The advantage of publicity, besides the fact that it is free, is that it tends to be more credible than advertising. On the other hand, there is no guarantee that the media will find the story newsworthy. Also, they might change the press release around so that it does not help the organization in any way.

Sales Promotions

Sales Promotions are inducements or gimmicks whose purpose is to encourage the purchase of a product/service immediately. Unlike advertising, where the objective is usually to influence long-term buying behavior, sales promotions are concerned with the short-term.

A problem with promotions is that they sometimes cause consumers to focus more on the promotion than the product. In fact, sometimes consumers are not at all loyal to the product but are attracted to the coupon, gift, or rebate.

Some examples of sales promotions aimed at consumers: coupons; free samples ; refunds and rebates ; demonstrations ; premiums ; contests; sweepstakes ; advertising specialties ; point-of-purchase displays ; shows; exhibits for consumers ; special events ; frequent-shopper gifts.

Mail-in rebates

Mail-in rebates are the major cause of customer complaints. There are a huge number of complaints about rebates; customers tend to lose them or the required receipts or, are late in sending them back. Indeed, 40% of rebates never get redeemed.

Advertising specialties

Advertising specialties are a good way for a company to increase awareness of its name, phone number, and or brands. It can be a way to keep the company’s name or logo in front of the customer for hours every day (e.g., on a mouse pad, mug, or pen).

Point of purchase displays

Point of purchase displays or POP displays, are important to marketers since the best time to influence customers is when they have the money and are ready to make a purchase, i.e., when they are in the store. A good POP display attracts attention. POP displays include signs, displays, cardboard cutouts, and posters. Today, digital signs are used in stores at the checkout counter to influence shoppers.

Retail Marketing is persuasive.

Serving as the last three feet of the marketing plan, P-O-P advertising is the only mass medium executed at the critical point where products, consumers and the money to purchase the product all meet at the same time. It is no coincidence that with 74 percent of all purchase decisions in mass merchandisers made in store, an increasing number of brand marketers and retailers invest in this medium.

Retail Marketing serves as the silent salesman.

P-O-P signage and in-store media educate and draw attention to consumers about a product’s availability and attributes. Coming at a time when most consumers want more information, and retailers have reduced staffing levels, Retail Marketing performs a vital service and augments cost-reduction efforts.

Retail Marketing is flexible.

It is the only mass advertising medium that can convey the same overall strategic message in differing languages to varying audiences in the same village, city or region.

P-O-P Advertising is increasingly sophisticated in its construction and utilization. Today’s P-O-P displays are easily assembled, maintained and, at the same time, more powerful in entertaining and informing in the retail environment. Retail Marketing is increasingly used by retailers to enhance the shopping experience of the customer. P-O-P is used to help overhaul a store’s image, re-direct store traffic and bolster merchandising plans.

Trade Promotions

Trade Promotions, aimed at wholesalers and retailers, include advertising; allowances ; display allowances ; slotting fees (payment for shelf space) ; trade shows ; sales contests ; free merchandise ; training ; cooperative promotions (manufacturer pays part of the expense of advertising or giving away caps with names of manufacturer and retailer).


Simple and Large

Be careful, Size is often more important than style

If you are an artist, you probably focus on fancy fonts and how your website looks. But, if you are running a business, what you really want is a font that looks great and performs well. Even though I prefer Cambria, Arial, Helvetica and Verdana are still the best fonts to use. They are free, mostly come standard, very legible at small sizes and visually similar in appearance and spacing. With these fonts, – this is not a guarantee – you may trust that your layout will look relatively similar from one platform or browser to another.

No matter which font you decide to choose, the size is critical. Studies show that a primary reason people will distrust your website is your font size. If the font is too small, people will tend to believe that either the information is not reliable or is to complex, that it will take an eternity to read it and they go to your competitor’s website easier to read. Today, too many people still use a size 12 font for their content. I used to do it all the time and that was and still is a huge mistake. Small fonts hurt conversion rates and usability. I now use a size 14 font.

If you want to go bigger, a size 16 font would probably do the trick on most platform and browser.