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Marketing

increase-your-income

Growing your business doesn’t always mean that you have to increase your expenses.

More often than not you already have everything you need to take your business and company to the next level.

The tricky part is finding and unveiling your unknown resources and figuring out where to allocate them for maximum impact.

Maximizing your profits is simply a matter of being smart about your resources.

This is the challenge that inspired me to create Bunkumless.com, a new corporate, business and entrepreneurial platform that shows you exactly where you may be leaking money, and where there is room for improvement.

Need a fast overview of how things are going?

Check my Free Introduction Offer. There’s no pitch. Nothing to buy. It’s pure content. I am simply giving you free access to a Skype Consultation Service

This is your opportunity, your day-to-day ticket to keeping your finger on the pulse, enabling you to make informed decisions.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

Free Consultation

 

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more-email-subscribers

Bunkumless.com: The best thing since the invention of the time machine

Since 2012, I have personally typed and carefully went through every single email I sent. I sent thousands of emails, resulting in an 18% sent-to-publication success rate. There was and there is still no miracles here, only painful experiences, hard work. blood, sweat and tears.

During my first few weeks I made sure to carefully note every email I sent, every response I received and whether it led to a successful new acquisition or not. For every five emails I sent, I would get one new subscription.

Over the next year and a half, I would continue sending about five hundred emails a week that, resulted in 150,000 visits to my client’s blogs and websites. The conversion rate averaging 40%, this eventually led to a total of 60,000 new subscribers.

You want to achieve the same results?

There are two options:

Option 1: You click here to hire me;

Option 2: You do your homework.

You decided to do your homework!

This is a full-time job and here is what you need to do to drive thousands of signups for your business:

  1. Do your research

Before ever sending out your first emails or answering any emails you may receive, you need to research the people, the persons you are talking or want to talk to:

Google their name; read their work online; bookmark some of their great pieces of work; scroll through their social profiles; learn about what makes them tick, what annoy them or makes them angry; check their political affiliation, how they feel about important social topics and their opinions on the subjects.

This research will help you learn what they are interested in and what they are most likely to notice in a conversation. Use this information wisely and in a timely manner. This being done, look to attract media attention.

  1. Make yourself familiar

You are now ready to procced with your first email campaign. There is a reason why it is called “Cold Email”. It is your first contact with people who know little or nothing about you. Unfortunately, people tend to like places, things and people they are familiar with and ignore unfamiliar people and novelties.

Before sending an email, make sure to devise a way to get your contact to remember your name or the name of your product or service. Before sending your emails, follow your prospective contacts on social media. Try interacting with them and see how it goes. Contact them after a big change or success in their life. A quick “congrats” or “Happy Birthday” will go a long way.

  1. Personalize your emails

Most people can immediately spot a mass email and are quick to discard it. In your email to strangers and prospective customers or clients, make sure you mention their name, their product/service or the name of their company. Write and tell them about why they are special to you and what made them stand out among many others.

  1. Find something you have in common

Never send an email before finding at least one thing you have in common with the person or the business you are reaching out to. Finding something in common with people you are trying to talk to makes you more likable and familiar to them.

  1. Strike a conversation

People love being asked questions and talk about themselves. Make sure you hit the right topic and they will not be able to resist replying. Whoever you want to talk to, learn enough about these persons to figure out what gets them excited. Strike and make sure to maintain a conversation about it.

  1. Use emotional hooks

Like for “Cold Calls” using “emotional hooks” in a cold emailing takes a few smart adjustments but when done properly, they are incredibly effective and produce amazing results. One of the most basic emotions is “Desire”. If your prospects are truly motivated, if they have “Desire”, if only for one of your products or services, then they will feel connected to you. And the more they desire, the more interesting you and what you have to offer become.

  1. Make it short and simple

The ideal length of a Public Relations or Marketing pitch always has been two to three paragraphs. Apply this simple rule to every cold email you send. Avoid overselling, getting lost in long pitches or overwhelming your reader with too much info. Avoid alienating your readers: go straight to the point.

Think about what you want to say, the message you have to convey. Stay focus. Focus on the main point of your email and edit out all unnecessary parts. Assign a goal to your email and then, to each sentence. This being done, edit out all the sentences that do not support the main goal of your email.

  1. Make your email about them, not you

Focusing on yourself and the points you are trying to bring up, focusing mainly on the benefits of your products or services is a mistake. Your email will not be relevant to anyone, to any person unless you focus on them.

Make your email everything about your contact, your prospective customer, not you. People love to talk and hear about themselves. Use this petty human characteristic against your reader and start with focusing on them and only them.

  1. Check the clock

Before sending any email, double check the time zone of your prospects, of your targeted audience and schedule the release of your emails to reach them while they are at work and still focused enough. 5:00 P.M. is not a good time.

Mornings are best, but not too early. Tend to aim at 11 A.M. deliveries.

If you want them to notice you, be respectful of your prospects’ time and make sure your email is still relevant. The perfect pitch is timely, relevant, personal and intriguing enough to get a conversation started.

  1. Follow up

Follow-ups get 30% higher response rates than first emails.

Make sure to follow up by writing a quick email acknowledging how busy and important your contacts are while politely asking them to consider your email one more time.

One last word

Again, all of this is time consuming and if you don’t have the right tools, this will fast become a full-time job.

If you do not have the time, I can do it for you.

JMD

Did you like this article?

Share it with a friend. If you did not like it, tell me about it on Twitter.

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

 

Young lady standing and making phone call with message icons Bunkumless.com: The best invention since the time machine

Bunkumless.com, is now providing “FREE” professional and corporate virtual branding and marketing services to its clients around the world.

If you are a startup or have a small business and you do not want to invest in additional infrastructure or employees to grow your business, you should certainly hire a virtual assistant or a corporate virtual services provider firm!

Bunkumless.com may well be that firm. Bunkumless.com virtual assistants and corporate services are known for reliability and dedication toward work assigned. Bunkumless.com only work with people who are 100% committed to growing their business through real, targeted creative marketing. And they get results.

If growth matters to you, if you want to level up, this opportunity is for you.

What Bunkumless.com is offering you is a FREE 30 minutes’ consultation to evaluate your branding and marketing needs and wants.

During this 30 minutes’ FREE interview, Bunkumless.com provides you with initial advice and a possible strategy that you can follow based on your actual situation, goals and desired results. Bunkumless.com works through your business model, find out where you may need some work, and offer you suggestions.

For more information on this offer, click here

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

 

 

 

translation

At bunkumless.com, they keep their prices consistent, and payments can be made by credit card or PayPal.

[English & French] Pricing

Bunkumless.com is constantly striving to provide you with the highest quality translations at the most competitive pricing in the industry. Bunkumless.com has streamlined its operations to eliminate the fees added by many other translation companies, including project management and overhead fees. Providing you with simple and competitive pricing paired with the highest quality in the marketplace is a key element to their mission.

Bunkumless.com pricing for translation projects is determined by several factors:

  • The number of source words
  • The complexity of the subject matter
  • The amount of time required to complete the assignment

Bunkumless.com, strives to provide the highest quality and most competitive translation rates in the industry.

Decoding the Document Translation Quote Process

Take an in-depth look into the Bunkumless.com translations quoting process.

Translation Costs

The rates and possible overall costs for any given translations are always negotiated and agreed upon at the beginning of a specified project. Depending on your needs, the same rates can apply across many different projects. Should the scope of a project change, Bunkumless.com will work with you to agree on new pricing rates that are more appropriate for the new project or scope.

When you request a free, no-obligation quote, Bunkumless.com provides you with a detailed pricing quote broken down by document and language pairing.

Pricing

The pricing for translation projects can be done on a flat fee basis, such as price per page or hourly rate. However, this is not an industry standard nor is it recommended for many reasons. First, as every document is different, the number of words per page can vary significantly. Also, many countries use different sizes of paper. As for hourly rates, each translator has his or her own pace. More experienced translators translate faster while less experienced translators take longer.

A price per word methodology is a much more reliable and predictable way to ensure fair and accurate pricing.

Translation Price per Source Words

The primary factor in determining pricing is the number of source words in the document to be translated. As a general rule, when translating to French from English, the target word count will normally be about 20% higher than the source word count.

Since Bunkumless.com charges for the source words, you will have an accurate cost estimate at the beginning of each project, as opposed to if you were charged by target words.

Translation Rate per Complexity of the Source

Translation pricing per source words also depends on the level of complexity of each proposed document. A general business text that contains no technical terms letter will be priced lower than a technical patent document, a medical text, a complex legal contract, pharmaceuticals related document or software manual.

A general document or text will always be priced at the lowest possible price per word while complex legal documents and highly technical texts will be at a higher price according to their complexity.

Turnaround Time and Rates

Another key component to pricing is related to delivery time requirements. The turnaround is one of the first elements discussed prior to quoting your project. Perfect planning and, more importantly, enough time to line up resources let Bunkumless.com deliver high volume outputs at the most competitive rates in the market. A translation project that needs to be delivered in a shorter time frame may carry up to a 50% charge above our regular rates.

Despite this potential surcharge, Bunkumless.com will always help you out by providing you with the staff and resources to accommodate your rush projects. The need being, Bunkumless.com we will also deliver projects on a rolling basis with the most important documents being delivered first. Bunkumless.com always works with your team to structure a delivery schedule that will maximize quality and minimize rush costs.

Editing and Proofreading Prices

Editing and proofreading are translation related services that we can provide and that can be priced separately according to every specific cases. If you had a translation performed by another company or person and you are not satisfied or unsure of the quality of the translation, Bunkumless.com can provide you with an editing and proofreading rate that is lower than the one for full translation.

Normally, the cost to edit and proofread is 50% less than fully translating the text.

Desktop Publishing Fees

The rates for desktop publishing service projects are handled differently and are based on the number of target pages. Again, this is an industry standard and the most efficient way to ensure a clear and predictable bid.

Website Localization Pricing

The rates for website localization projects requiring coding can be determined by target pages. However, this can make the project more expensive for the client because many pages are generated automatically from a database.

In these cases, it is better to charge the development work on an hourly basis.

Trusted Translations Competitive Pricing

Bunkumless.com high quality translations and competitive rates are a direct result of our direct involvement in your project. Most translation companies outsource your translation to other translation companies. Bunkumless.com does not. Bunkumless.com always prefer to deal directly with you to ensure that you get a first rate product at the best possible rates. Bunkumless.com always strive to implement a pricing methodology that is clear and fair to the client.

Bunkumless.com also stand by all its translations If you are not completely satisfied with one of our translations, we will work with you and/or your team until it meets your complete satisfaction.

Billing

Bunkumless.com normally requires a retainer of services of 50% of the total payment upfront and the remaining upon delivery of the final product. For clients with proven good credit or that have a good payment history, Bunkumless.com can bill in arrears on a monthly basis.

Notwithstanding the above, Bunkumless.com will work with your company on a case-by-case basis to accommodate your billing needs.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

 

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clear-and-simple

Bad business writing drives everybody nuts

Bad business writing drives everybody nuts, slows your business down and compromise your success and profitability. Poorly written material is a waste of your time, your employees’ time and your customers’ time. What you read and what people read is too often ineffective because it is too long, poorly organized, unclear, filled with incomprehensible jargon, and imprecise. It drives people and customers away.

Good business writing creates alignment, boosts productivity and profitability.

When writing email, technical bulletins, memos, business letters and marketing material, everybody, from the CEO down, must set an example by communicating exactly what they want. Good business and marketing writing commands that you clearly state, either in the subject line or title, and the first two sentences of everything you write whatever is to be achieved and the desired results. Lose the filler and do not waste anybody’s time especially your prospective customers’ time.

Do this right, and you will get a reputation for honesty, truthfulness and, more importantly, you will retain your actual customers and attract new ones.

When writing, focus on the end user and everything else will follow.

Clarity tells everyone that they can trust you. When writing business and marketing material, focus on providing the best user experience possible, the best customer experience possible. Whether you are designing a new blog or website, writing a business letter or drafting a memo or email, always make sure that whatever you write will ultimately serve the interests of the end user or customer rather than our own internal goal or bottom line. Doing so, it will surely and definitely improve your business productivity and profitability.

Bunkum does not impress anyone. Bunkumless does! Every employee and customer can understand that bunkumless rings true.

Good business writing reflects clarity and honesty.

Unclear writing allows unclear thinking. Clear business and marketing writing always make sure to use well-organized, active-voice sentences. Clear business and marketing writing is everything about explaining what is happening, what ought to happen, what people need to do and what customers need to know. Nothing else! Unclear writing and language reflects nothing else than confusion and dishonesty.

Good business and marketing writing makes smart people stand out. Prize clarity, you and your business will rise to the top.

Always make sure to say what you mean.

Bunkumless.com provides you with no bullshit, no nonsense business and marketing writing material.

Bunkumless.com always make sure that the material ending up on your desk is clear, efficient, productive, profitable and, above everything else, bunkumless.

The options are yours:

You may decide to waste your time rooting through your subordinates’ unclear writing, or you can spend effort changing your business or corporate culture to one that prizes brevity, clarity, and directness. Bunkumless.com is here to assist you.

That is worth the money and the effort:

Everyone in your business and organization, especially you and your management team, will end up more productive. Increase your productivity and you will increase your profitability. Your success is our success.

Yes, indeed:

It is time to clear all the crap out of your website, your blogs, your desk and inboxes and make your business and marketing writing efficient and productive.

It is time to commit to a culture of clarity. If nothing else, one thing is sure, it will make your day, your employees’ and your customers’ reading a lot less annoying.

JMD

Contact Us

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

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socialmedia advertizing

Social Media Ads eat cash for breakfast

Facebook, LinkedIn, Tumblr, YouTube, Twitter and many other social media sites are all offering some form of advertising packages for businesses and individuals. The question is: “Is it worth it or a waste of money?”

Mixed reviews

Many of my viewers are telling me that they find these types of ads extremely helpful, while others, like myself, are telling otherwise. The real challenge resides in the fact that you can’t genuinely separate followers resulting from the ad from the followers you would get anyway or otherwise. Another challenge resides in the difficulty to distinguish bogus followers from true followers. The anonymity of the results is also a big negative. There is no engagement breakdown, the same person could have clicked on the tweet five times.

After having very carefully targeted your audience and defined your goal, the only way to know if any of these social media ads work for you and are worthy of spending is to try it out and experiment. Before deciding that it may be worth investing some of your hard earned money in any social media ads program, just make sure that you know who you are trying to reach, why you are doing it, how to do it and that you have sufficient time to follow up on your investment. 

You want to give it a try!

Whatever you decide to do, just remember:

You will need a big budget to see any real impact. If you are a start-up or small and medium sized enterprise with a small or non-existent budget, your money will be definitely better spent elsewhere: Social Media Ads eat cash for breakfast; even with careful targeting, your money will drain long before seeing any positive return on your investment. Just remember that tweets without images have a far smaller engagement rate. A lot of your clicks will come from people clicking the image to see where it is coming from or what it says. As far as I am concerned, for purely traffic purposes, Social Media Advertising is a waste of time, money and energy.

Cheers and Ride On!

JMD

jmdlive@live.ca

Michel Ouellette JMD [jmdlive.com] is a Public Affairs & Communications Strategist, a writer, a columnist, a social activist and a  miracle worker for entrepreneurs, executives and social innovators.

Content Marketing

Expand your credibility: Syndicate your content!

Media generally does not generally pick up content and content never goes viral on its own.

You are already involved in content marketing; here is what to do next.

Your first critical step is to build your media network. Seek out all what you can about the people who write about the topics you are interested in. Get to know these people. Share their content. Bring them story ideas even when you have nothing to gain personally from them. Most journalists and bloggers use Twitter to find their stories. You absolutely have to be connecting with them on Twitter. Journalists and bloggers can help spread the word especially when your story is relevant and interesting to their audience.

A picture is worth a thousand words; optimize your visual assets. For every article, find a picture, an illustration that delivers the message that you want to convey, an illustration that speaks to the reader, that drives the nail down. Use descriptive filenames for your illustrations, optimize your alt tags, and use image site maps to ensure your visual assets are findable.

Over and above everything else, think strategically, think systemically; think of your content as being a part of a greater project: Getting the Maximum, the Greatest Exposure Possible and never let a story die. Always come up with at least three follow-up articles referring back to the original story and syndicate your content. If you’re putting time and effort into developing your own stories, syndicate your blog content.

It definitely helps expand your reach and credibility with media when you are appearing in mainstream media outlets. Target International Press, media outlets that translate articles from one language to another, like AP, AFP, Thompson Reuters, Dow Jones, and IDG. If you’re appearing in these massive publications, you will have no trouble attracting smaller, international local news outlets. Finally, Do not neglect Traditional Media. Coverage by the traditional medias always turns out to be a great driver for more press pickups. Today, all television and radio stations also have digital outlets and are still incredibly effective for authority building.

Make sure you know everywhere the content will end up so you can promote it through your own social and email marketing channels.

JMD

jmdlive@live.ca

Michel Ouellette JMD [jmdlive.com] is a Public Affairs & Communications Strategist, a miracle worker for entrepreneurs, executives and social innovators.

Customer

Slow down: Get a customer first!

If you build it, they may not come.

While you are focusing all your resources on product development, looking for the perfect product or service, just remember that it is really hard to get a thousand customers without getting the first one. Your product or proposed service just does not matter, at least not at the level you think it must. Think thinking strategically and spend at least as much time on customer development as you do on your product or service development.

You want to succeed? You want to penetrate the market? Force the discipline of spending brain time on this issue. Bake customer development into your planning sessions. As a leader, make your actions speak loudly: “GO GET A CUSTOMER!” Get out of the office and go get a customer. Now that you have a customer, develop the perfect product or service for that customer and keep on doing the same thing for all the other customers to come.

Whatever you do, whatever service you provide, make finding your first fifty, your first one hundred customers your primary goal!

JMD

jmdlive@live.ca

Michel Ouellette JMD [jmdlive.com] is a Public Affairs & Communications Strategist, a miracle worker for entrepreneurs, executives and social innovators.

 

communication

Good communication is everything

 

Marketing communications

The Marketing Communications Mix or Promotion Mix integrates one, many or all of the following techniques: public relations; publicity; sales promotions; rebates; advertising specialties; POP displays; slotting fees; trade promotions; institutional and corporate advertising; advocacy advertising; affordable method; percentage-of-sales method; CPM, competitive-parity method; objective and task approach; USP; AIDA; selectivity; reach; frequency and copy testing; cause-related marketing; product placement; pay-per-click advertising and click fraud.

Promotion mix

The promotion mix, also known as marketing communication mix includes publicity, sales promotion, advertising, direct marketing and personal selling.

Integrated Marketing Communications

Integrated Marketing Communications is a communication strategy under which an organization attempts to use all of the promotion tools it has available to present a unified, consistent, clear, and coherent image/message to customers.

Public Relations

Corporate firms have to communicate with various publics, their customers, employees, stockholders, potential investors, channel members, governments, and the general public. It is important for a corporate firm to have a solid reputation and a positive image. A company that is thought of as unethical will not only have trouble finding employees and investors, but might also attract unwelcome government interest.

Cause-Related Marketing

Many companies are raising money for charity. One key benefit to the firm is enhancing its reputation. Also, consumers, especially those who are under 30, will buy brands that are helping improve the world. Teenagers claim that they are more likely to buy products that support charitable causes.

Do not confuse cause-related marketing with social marketing.

Social marketing

Social marketing is usually done without the assistance of businesses. The purpose may be to help society or groups by using marketing tools. It may take the form of trying to get people to do something positive and /or avoiding something that are negative. It is not meant to benefit any companies so you generally do not have the mutually beneficial relationship.

Publicity (Public Relations)

Publicity, as a tool used in public relations, is non-personal communication, that is typically in the form of a news story, which is transmitted through the mass media. The purpose of such publicity is to draw favorable attention to a company and/or its products without having to pay the media for it.

The way it often works is as follows: a company sends a press release, often with a video tape, to the media with the hope that it is newsworthy enough to be mentioned in the mass media.

The advantage of publicity, besides the fact that it is free, is that it tends to be more credible than advertising. On the other hand, there is no guarantee that the media will find the story newsworthy. Also, they might change the press release around so that it does not help the organization in any way.

Sales Promotions

Sales Promotions are inducements or gimmicks whose purpose is to encourage the purchase of a product/service immediately. Unlike advertising, where the objective is usually to influence long-term buying behavior, sales promotions are concerned with the short-term.

A problem with promotions is that they sometimes cause consumers to focus more on the promotion than the product. In fact, sometimes consumers are not at all loyal to the product but are attracted to the coupon, gift, or rebate.

Some examples of sales promotions aimed at consumers: coupons; free samples ; refunds and rebates ; demonstrations ; premiums ; contests; sweepstakes ; advertising specialties ; point-of-purchase displays ; shows; exhibits for consumers ; special events ; frequent-shopper gifts.

Mail-in rebates

Mail-in rebates are the major cause of customer complaints. There are a huge number of complaints about rebates; customers tend to lose them or the required receipts or, are late in sending them back. Indeed, 40% of rebates never get redeemed.

Advertising specialties

Advertising specialties are a good way for a company to increase awareness of its name, phone number, and or brands. It can be a way to keep the company’s name or logo in front of the customer for hours every day (e.g., on a mouse pad, mug, or pen).

Point of purchase displays

Point of purchase displays or POP displays, are important to marketers since the best time to influence customers is when they have the money and are ready to make a purchase, i.e., when they are in the store. A good POP display attracts attention. POP displays include signs, displays, cardboard cutouts, and posters. Today, digital signs are used in stores at the checkout counter to influence shoppers.

Retail Marketing is persuasive.

Serving as the last three feet of the marketing plan, P-O-P advertising is the only mass medium executed at the critical point where products, consumers and the money to purchase the product all meet at the same time. It is no coincidence that with 74 percent of all purchase decisions in mass merchandisers made in store, an increasing number of brand marketers and retailers invest in this medium.

Retail Marketing serves as the silent salesman.

P-O-P signage and in-store media educate and draw attention to consumers about a product’s availability and attributes. Coming at a time when most consumers want more information, and retailers have reduced staffing levels, Retail Marketing performs a vital service and augments cost-reduction efforts.

Retail Marketing is flexible.

It is the only mass advertising medium that can convey the same overall strategic message in differing languages to varying audiences in the same village, city or region.

P-O-P Advertising is increasingly sophisticated in its construction and utilization. Today’s P-O-P displays are easily assembled, maintained and, at the same time, more powerful in entertaining and informing in the retail environment. Retail Marketing is increasingly used by retailers to enhance the shopping experience of the customer. P-O-P is used to help overhaul a store’s image, re-direct store traffic and bolster merchandising plans.

Trade Promotions

Trade Promotions, aimed at wholesalers and retailers, include advertising; allowances ; display allowances ; slotting fees (payment for shelf space) ; trade shows ; sales contests ; free merchandise ; training ; cooperative promotions (manufacturer pays part of the expense of advertising or giving away caps with names of manufacturer and retailer).

JMD

business-plan

No Business Plan Survives First Contact With Customers

Start With a Business Model, Not a Business Plan and avoid three common pitfalls:

1 – Falling in love with your first idea, without exploring alternatives

The same products, services or technologies can fail or succeed depending on the business model you choose. Exploring the possibilities is critical to finding a successful business model. Settling on first ideas risks the possibility of missing potential that can only be discovered by prototyping and testing different alternatives.

2 – Not listening to customers hard enough

Constantly talking to real potential customers from the very inception of your ideas all the way to their execution is a prerequisite for any serious founder. Great entrepreneurs are often great listeners and they can spot patterns and pick up on small details in customer stories.

3 – Not testing hard enough

Once you have an idea of those customer jobs, pains, and gains you do not want to rest until you have tested if what you have learned from talking to customers is actually real. Actions speak louder than words. There is a big difference between what people say and what they do. People might tell you they are excited about your new product, but when they are in a buying situation their behavior might be totally different. Get potential customers to perform real actions.

Do it the right way!

Distill Your Message to as Few Words as Possible.

Simplicity has never been more powerful.

People are constantly being bombarded with new information. The noise is so deafening sometimes that your most important message can easily get lost in the shuffle.  Everybody’s talking at once, saying so much, that people can no longer remember what we started talking about in the first place. Tweets are flying through the atmosphere as thick as a flock of birds, filling minds with an endless stream of useless information, and crowding out the few things that were really worth knowing.

The world is noisier now than it’s ever been, the competition is tougher and more global, and your customer is being bombarded around the clock with a massive stream of messaging that makes it ever more difficult to remember you and your company.

Focus on simplicity

To be truly memorable, to be the one product or service that people remember when the dust settles, you need to narrow down your message, streamline your sentences, cut out all the fluff, and deliver one, just one strong, simple message, and deliver it clearly and concisely. One of the most valuable skills in the world is the ability to explain complex concepts in simple, easy-to-understand terms.

Writing lots of words is easy; making your point with an absolute minimum number of words is really hard.  Yet it is so much more effective.  Mark Twain once said: “I would have written that shorter, but I didn’t have the time.”  Find the time.

Imagine you had a quick minute to tell a potential customer why he should do business with you.  Because in today’s world, that’s all you have anyway.

Write down what you want to say.  Now cross out as many words as you can, each time reading the sentence again to see if it still delivers the point you want to make.  Keep crossing out words until you have created the shortest sentence you possibly can.

Next, go to one person and deliver your simplified pitch. 

As soon as you are done, have that person tell a person who wasn’t in the room what you just said.

The goal is this:

if a person who hears your simple message can repeat it pretty accurately to the next person who asks what your company does, you’ve got it right.  If they don’t say exactly the words you want repeated–to build your brand and establish your company’s unique value go back to the drawing board and simplify it some more.  Keep it brief, straightforward, and clear.  Eliminate any industry-specific jargon.  Avoid the noise and clutter. There is elegance in simplicity.

Simplicity does not mean removing features, benefits, or services from your product.  It means distilling what’s most important about those features, and explaining them in the fewest words possible.

JMD