Growing your business doesn’t always mean that you have to increase your expenses.

More often than not you already have everything you need to take your business and company to the next level.

The tricky part is finding and unveiling your unknown resources and figuring out where to allocate them for maximum impact.

Maximizing your profits is simply a matter of being smart about your resources.

This is the challenge that inspired me to create, a new corporate, business and entrepreneurial platform that shows you exactly where you may be leaking money, and where there is room for improvement.

Need a fast overview of how things are going?

Check my Free Introduction Offer. There’s no pitch. Nothing to buy. It’s pure content. I am simply giving you free access to a Skype Consultation Service

This is your opportunity, your day-to-day ticket to keeping your finger on the pulse, enabling you to make informed decisions.


Owner of and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog  Follow JMD @ jmdlive

Free Consultation





Share your services, products information and more

Snapchat is the social media platform for smartphone users, especially young adults, to share photos, videos, drawings and text. If you are new to Snapchat, it is important to take your time to become acclimated to the site; it is not like any other social media site you have joined recently.

In the past, the site was not known for its robust business presence, but that is changing. Business leaders, recognizing the power and potential of the up-and-coming entrepreneurs in the young demographic using Snapchat, have started snapping quick and inspiring messages to their fan bases using the platform.

Once you are up and running on Snapchat, you will want to follow a few people to get used to the site.


Owner of and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog  Follow JMD @ jmdlive





Don’t blind yourself!

In today’s globalism and more than ever interconnected domains of our daily lives, for whoever wants to prosper, having the most appropriate Public Affairs & Communication Strategy is now vital. Public, private, corporate or institutional entities are no exceptions.

Public policies and regulatory environment are more complex than ever and in a world where instantaneous communications can turn any minor issues into major problems, success in any field of activity, whatever the product, the service, the cause, the ideology or idea, is nothing else and everything about designing the most appropriate strategy to sell, move and promote.

Empowering yourself is no exception.


Michel  is an enthusiastic writer, columnist and social activist who most enjoys evolving in complex interactive situations.


“Never underestimate the power of your words”

Kellie Pickler

“This situation is just impossible” “I will never figure this out?” “There is no way I could ever succeed” There is no way this could ever work” “This situation is hopeless”… etc.

All such words that you pronounce are most definitely conveying nothing else than desperation, victimization; and you are asking me why your sky is so dark?

Let it be known that it is a well-established fact that your subconscious interprets what it hears very literally. For better or worse, the words you think and speak create your reality. It is through language that you bring your reality into being.

The words you speak are, are their core, a self-fulfilling prophecy. Whatever direction your words lead, your mind and body will follow. You want to feel more love, joy, time, peace, friendship, influence, accomplishment, or control? Stop thinking and speaking in ways that limit what you can accomplish, who you can become and your day-to-day experience of life; Speak and think only that which you truly desire to become your daily reality. Continually making declarations about yourself or your circumstances that echo hopelessness, fear, anxiety and pessimism will only shape your reality in a negative way. The way you talk definitely and absolutely impacts the perception that others may have of you, how they will treat and value you.

You want to be perceived as a “powerful trustworthy individual” that can steer change and deliver results? Start talking the talk and stop sabotaging you life and jeopardizing your future by your own words: Power up your language, rewire your brain and reshape your negative patterns of thought and behaviour. The only thing standing between you and the preferred future you always dreamed of is the way you think, the way you talk about yourself.

You want a better tomorrow?

Start focusing on the words you speak and be vigilant: avoid speaking in terms that convey negativism and lack of confidence; speak in terms that convey confidence and commitment. Always speak in a positive way about yourself, about everything and rephrase all problems or difficulties into learning and growth opportunities. If you slip, no problem! Recommit and start again; each second of your life provides a second chance:

There is always a second chance to better yourself but never a second chance to make a first good impression.


Michel Ouellette JMD [] is a Public Affairs & Communications Strategist, a miracle worker for entrepreneurs, executives and social innovators.


Trust is everything

Being trusted and knowing whom to trust is the killer skill of life. No other attribute and ability so clearly delineates the difference between success and failure.

Today, trust is playing an increasingly pivotal role in all possible endeavors of humanity, either the business, personal or professional world. You want to make it! Do not do the right thing, the proper thing, and the ethical thing to be done only when someone is watching. Whatever you do, whatever you say, always do or say what is right to be done or said. Be proper and ethical in everything you say or do and above everything else, always make sure to never fudge the truth.

Always do the right things and do them right

When interacting with people, focus all of your attention on the other person; don’t peck away on a digital device. Turn off your phone and tell that person that you are meeting with: “I don’t want to be interrupted while we are talking.” Doing so distinguishes you from this ever-increasing mass of people who, without any kind of respect for their interlocutors, listen with one ear and either talk, or do anything else when they should be listening.

Learn to value true relationships

True relationships are everything! Learn to differentiate between people you can count on, people you can trust and people who only pretend to be reliable and trustworthy. Not everyone is worthy of your trust and not everyone is worthy of being one of your friends. Be trustworthy and reliable, deal only with the reliable and trustworthy and over and above everything else, avoid people who only pretend to be reliable and trustworthy.

You do not have to help or to be friend with everyone

If necessary, put your friend or wannabe friend to the test. There is a time in life where you have to decide who, without any expectation of getting something in return, is worthy to be your friend. There is a time in life, where you have to decide who you are willing to share with and confide in without having to fear, people that you can trust. Those are the only relationships that should matter to you. If you have no such relationships, it is about time to re-evaluate your life. There is no greater warning sign of danger ahead than to be utterly self-sufficient and self-absorbed.

Alone, you are not getting anywhere.


Michel Ouellette JMD [] is a Public Affairs & Communications Strategist, a miracle worker for entrepreneurs, executives and social innovators.


Business in the cafe

Why pay for an over expensively designed and expensively rented offices spaces when you can spend most of your time meeting with clients at Starbucks, Second Cup or any other similar meeting place which offers free Wi-Fi, a place to park your laptop, and a never-ending supply of caffeine?

The low level of noise and casual movement of people in a Coffee Shop or a similar atmosphere is actually a driver for increased productivity and creativity. People need to feel inspired and motivated. Working from cafes places gives you both every day.

They can also provide you with the most interesting scenery


Michel Ouellette JMD is a talented keynote and motivational speaker, public affairs & communications Strategist.


It’s official.  I am no longer a fan of Facebook.

While nobody offended me, while I did not have a bad experience, I am not thrilled about the useless informal idea of social media sharing.

Facebook have been sucking time from my life too long and not making me any money and, unlike money, time is a zero sum game. While some of the time spend on Facebook may have edifying, as a real person, I rather much prefer to meet with my real friends Face to Face and most of my Facebook friends are not actually friends.  This makes me wonder of the reason why I initially got on Facebook: “How many virtual friends can I assemble?” 

As for the photo sharing process, there are other much more better options.  And, after all, everything considered, why would I care about sharing and seeing my pictures on Facebook for the FBI, the Mossad, The CIA, The RCMP or other mobster organization or governmental agencies around the world? Do I hate myself, the members of my family or my friends that much? Thinking about it, Facebook often brings out the worst in people.  The willingness of so many to demonstrate their arrogance and total ignorance of the facts of life still boggles me!  I learn more about everything and everyone on Twitter.  

Twitter is in fact to Facebook what a biography is to a novel. There is nothing wrong with reading fiction, but I confess that I feel a little guilty and ashamed when I spend time reading something that do not make any sense, that is total fabrication, that did not or will never actually happen. Twitter is now one of my number one sources for hard news, opinions and facts as well as a relational connecting point. This is even better than LinkedIn to learn about people and or their expertise. Twitter is more of a resource and less of a popularity contest and self-congratulating tool than both, Facebook and LinkedIn

Furthermore, the presence of ads on Facebook is getting ridiculous.  Am I the only one who notices that?

Yes, like I like to say, “less is often more” and my only mission in life is to simplify life, my life and the life of everyone else who, like me, would like to profit from life, not just have a taste of what life can be. What I want, for myself and everyone is a lower cost of living, both financial and energy wise and a higher quality of life. What I want is to limit the number of these insignificant and meaningless things that compete for my attention so that I can enjoy those I really care the most about.  Yes indeed, less is often more and Facebook is simply not for me.

Goodbye, Facebook, Hello Twitter!



I am worth it!

I have been involved in law and regulatory compliance management, in sales and marketing for over a three decades. Now, I am a writer and a preacher and I meet and discuss with thousands of people all around the world. I own many Blogs and Websites including the futurist daily news, and the preacher, all of them dedicated to today and Tomorrow and preaching on how to build a better world.

Getting a good job in these difficult times is not easy. Getting the job of your dreams, unless you create it is even more difficult.

I read so many books that I do not remember where the inspiration came from when I wrote these lines. Whatever and wherever it is coming from, if this article is of any assistance, do not be shy: let it know, Facebook it, Digg it, Tweet it, Stumble it, Pinterest it, Tumblr it and spread the word!

You want to find the right employer?

            You have to do your homework: Use the Internet, consult the appropriate trade magazines and make a list of companies you would like to work for. Get feedback from existing employees.

            Have a network and talk to people: Facebook, LinkedIn and other social networking sites are a good way to find people who already work in your targeted companies. Reach out; ask for information, advice and assistance.

            Do not wait for vacancies: The classified pages of newspapers and trade magazines may be a good source of possible jobs or candidacy for your short list, but the best jobs and the best leads to the best job opportunities will always come from your personal contacts. Employers receive hundreds of replies for every job opening they advertise. They are overwhelmed with resumes and they are often far more likely to pay attention to an existing employee’s recommendation.

            Know what you want and stick to the plan: Write down your own job description and the list of requirements for your ideal job and ideal employer. What is your job title? What are you going to do? What kind of company or employer are you looking for? How big is your dream?

            Now that you know what you want and what you are looking for, think rifle not shotgun: It is always better to focus on a handful of good matches than shotgun hundreds of resumes through either Internet, fax or an agency.

            Agencies: Back in my days, online recruiters like and all similar things did not exist. Most agencies like any job prospector used to fax-spammed resumes to every company on their list. Today, online agencies are just more efficient at doing the same thing. Not good!

            Be committed: My view of agencies is that it is okay to use them if you are that absolutely desperate to find a job but it is your job, your life and you need to be fully engaged with the process. Do not let someone else decide what is best for you.

Write an excellent cover letter

            Write an outstanding personal cover letter: Your cover letter is your first chance to personalise your application and make a first good impression. There is no second chance to make a first good impression. Be brief and specific. A cover letter is always a very good opportunity to show any prospective employer that you know something about his company, about his business and to demonstrate your enthusiasm.

            Do not make spelling mistakes: Spelling mistakes alienate every business people that I know. Use a spell checker if necessary but never trust a spell checker. Instead, get someone you trust to proofread your documents. If still in doubt, hire a professional.

            Don’t be a bozo or at least, do not showcase yourself as one: Do not name the wrong company or the wrong addressee.  Do not misspell any names.  Make sure you send the right resume to the right person, to the right employer. Avoid phrase that will make you look like a complete idiot, phrases like: “I am looking for a job on Wall Street” while you are applying for a job in social services.

            Have a professional presentation: Do not over design your resume. Keep a professional and conservative look. Make your cover letter short, only half a page if possible. It shall do it.  Double-check who you are applying to. Double-check their name, title and address. 

            Prepare an email version of your application: Make it shorter and more focused. Use only short declaratory sentences.

            Apply direct especially if you think that you are not going to get the job you apply for: It is worth using every opportunity to make a good first impression and to practice making a good first impression. You never know what can happen and you will be ready when the time will come.

Write a compelling resume

            Get good advice: Ask your friends. Ask HR professionals. Find mentors. Read advice online.

            Make sure to have a professional presentation: As for the cover letter, your resume should be neat, grammatical and properly spelled.

            Be brief: Unless you have had a very illustrious career, there is no need to use more than one page for a resume. If the prospective employer does not find what he is looking for on the first page, he will never read the second page. Second pages are rarely read.

            Always get a second opinion: Have an honest friend to review your resume so that you can avoid saying something that does not say what you meant it to say. 

            Do not play slick or scary: People do not always share the same tastes or humour. Keep your resume straight. Try not to amuse, to scare or to lure your prospective employer.

            Make sure not to show that you are a job-hopper: Employers are always very wary of ‘job-hoppers’.  More than a couple of jobs of less than 12 to 18 months of employments always look pretty bad and are indicative of either some very serious problem with your work or with your attitude.  If you have a lot jobs showing on your resume, make sure to have a very convincing explanation for it.

            Use references wisely: Generally, employers will not take up references until after they make you an offer. Mainly, what they will want to make sure of is if you are who you say you are.  If you do have to give references, make sure they are people who can claim some sort of independent judgment, not your mother.

            Get yourself championed: There is a big difference between a reference on a resume and someone who actively champions your cause. If you can find someone, a mentor, a rabbi, a priest, an official, a scholar who can get you in front of the right people and champion your cause, do it.

            Do not make or conceal stuff up that can be verified: Never conceal or improvise something that the press can easily discover or uncover.

            Double-Check everything before sending anything: Applications with the names of competitors in the covering letter are killers. Mail merge failure is a sign that you lack attention to detail.

How to get an interview, even if there is no vacancy

If you have done your research, you should now have a list of targeted companies and targeted individuals within those companies. You can either decide to spam them with your resume, what I absolutely do not recommend unless you are suicidal or send them the 15 minutes chat and introductory email. What you are trying to do is get a brief face-to-face meeting to introduce yourself. It is not a job interview but it is a good step towards getting one. Remember: the best jobs are not the ones that are advertised but the ones that are not and the best way to get them is to get face to face with someone with who you can build a personal relationship:

What you do is this:

            First, find the right opportunity: Monitor your targeted companies using either Google News or any other media so you can spot a good hook for your email.

            Then, find the right person to hook: Ideally, you would like to get an introduction or referral from someone from your own personal and professional network. If there is nobody that could be of any assistance, find someone in your targeted company.

            Then, send your introductory email: Make it short and sweet. Just send something like this:

            Subject: Referral from Whoever The Name

            Dear Mr. Happy Employee of my targeted company,

            Congratulation on your …. I guess this means you will need more …. Whoever The name suggested that I contact you because of my expertise as a … and the fact that I am now looking for an opportunity in your field of occupation … Whoever The Name would be happy to provide you with more information on my credentials: I would like to meet with you for a short period of time so I can learn a bit more about your trade and your business and ask for your advice about how I could become part of your winning team. Can you spare 15 minutes sometime next week? Best wishes, John Looking Forward To Meet You

            Now that you have your 15 minutes: Get there on time, introduce yourself, be liked, and ask for help. Most importantly, do not forget to leave after the allotted time: this is not a job interview; it is about finding a friend, about learning more about your targeted employer and showing that you have some initiative. If you do it right, if you pull it off, you now have a new friend, an insider that will help you out. This is a better investment of time than spamming a hundred companies with a me-too resume.


Most employers would tend to do two or three rounds of interviews.  The first would be a short interview to make sure that you would fit in and to see if you are the person you say you are on your resume.  A second interview would be more specific and lengthy: it would focus on your suitability for a particular project or position and you would get to meet prospective team members. A final interview with senior management would indicate that you are on the home straight. The whole process will usually take two or three weeks, occasionally longer if there are any changes in the project schedule.

            Dress conservatively: Nobody expect people to dress up for an interview but it never hurts to look reasonably smart. Clean jeans and a pressed shirt are going to look better than a creased old wrinkled suit that does not fit any more. Of course, different jobs have different dress standards. Find out about these standards before showing for the interview. If in doubt, call ahead and check. As a default, a good suit and tie work for almost all interviews.

Some basic reminders:

            Be punctual: Call if you are going to be late. If you can’t get to an interview or change your mind about going, please let the company know in good time. 

            Prepare: You should come prepared you’re your own questions, something like: how do you organise training? How will my work be assessed? How do you ensure projects come in on time? Describe a typical team?

            Show some interest: An interview is a good opportunity for you to show some interest in the company or business of your targeted employer.  Before the interview, look at their website and think of a couple of company or business related specific questions.  In the first interview you may not get a lot of time for questioning. Whatever the case may be, just make sure that all your questions are and will be answered before you accept any job offer.

            Be friendly but avoid being unctuous: Be enthusiastic, affable but avoid being pushy or obsequious. Pay attention but do not consider an interview like the boardroom in The Apprentice.

            Always shake hands firmly: If you suffer from nerves and sweaty palms, discreetly wipe you hand on your clothes before the handshake is required. There is nothing worse than a wet fish sissy handshake.

            Hygiene matters: Candidates not showing attention to basic hygiene, like bathing, brushing teeth or wearing clean clothes create a very bad first impression.

            Be respectful: Denigrating your previous employer is a no-no.

Most importantly:

            Always write a thank you letter: After an interview a short polite letter to the main person who interviewed you is always a good idea. Say “thank you” and highlight anything you feel you might have missed during the interview or anything you would like to emphasise.  Very few people do this and this is a very good way to make a strong, positive second impression.

            And get a hobby: To make a first good impression, you need to look like you have a life so if you don’t have any hobbies, get some.

Salary negotiation

            Pick the right moment: The right time to negotiate your salary is always after a job offer has been made. This puts you in the strongest position. You now know they want you.

            Know what you are worth: During the interview, always expect to be asked to give some indication on your salary expectations so that the prospective employer can make sure that you are likely to fit into its budget. When asked, provide a range that will fit in their budget, based on the responsibility required by the job or by reference to your previous salary.

            Make sure to do your homework: You should think about your salary negotiation carefully beforehand. You do not live to work, you work to have a life, the best possible life that money can but. On the other hand, any negotiation you make should be based on some kind of reasonable basis such as the seniority of the position, the level of responsibility or the level of skill required.  This sounds like you know your business better than simply asking for more money without a justification. Remember that all employers have a pretty good idea of what is a reasonable salary for a given level of experience and skill! 

            Take the money and ask for a written offer: If you are offered what you want, do not feel that you have to negotiate for more. Do not be greedy: just say thank you and take your time to consider and accept the offer. Ask the prospective employer to put his offer in writing before you accept.

Accepting an Offer

            Always get the offer in writing: The job offer should include and set out all the basic terms and conditions of employment: salary, holidays, privileges, advantages, bonuses, job title, specific responsibilities, termination clauses including indemnities, terms of agreement and so on.  A company does not have any soul; avoid any disagreements: cover you ass!

            Confirm your acceptance in writing: Confirm your acceptance in writing. In things turn sour; you will have a valid contractual agreement to show to the judge.

            Tell people if you change your mind: If for any reason you change your mind, let the company or prospective employer know as soon as possible. 

Handling your existing employer

            Be professional: Most people’s tendency when looking for a new job is to be secretive about it and only discuss it with the current employer once a new job has been secured. This is sensible in most cases.  However, do not take large numbers of sick days, or simply not showing up at random, while going for interviews elsewhere.  This is unprofessional and most likely to lead to a very poor reference at the very least.  Better, if possible, to be open about your intentions or to take the time off as holiday.

            Whatever your intentions, never go into “exit mode”: Make sure to avoid coming in late, working poorly, or bad-mouthing your colleagues or your employer.  It is not professional and this risks reflecting very poorly on future references.

            Quit with dignity: If you want to leave your actual job because of a problem, such as being under-paid or whatever, give your employer a reasonable chance to make amends before going. However, do not ever, ever attempt the dangerous game of wage bargaining by resignation. This feels a lot like blackmail and never works. The proper way to resign is to seek a personal meeting with your boss as soon as you have formally accepted another position and tell him or her that you are leaving.  Have a written resignation note to give him.  Again, this is an opportunity to show some professionalism and dignity that will be remembered after you leave.

Good job hunting.



Make it fun and enjoyable for everyone

It is always true that alone or without a customer, you are not going anywhere. It is, and it will always be others, who will eventually decide whether to buy or not your product, your service, whether to hire you or not, give you that promotion, or invest in your project. This is the one and only reason why you shall always look forward to further consolidate and develop of your brand by fostering your existing contacts and acquiring new ones. The quantity and quality of your contacts is and always will be the best yardstick with which to measure the success of your personal and professional branding and this is what networking is all about.

Networking and branding is all about helping other people.

Whatever the nature of the social or professional event you may be considering attending, always think networking. Think about how can you be of any help to others first and how you can forge a relationship that will be ultimately beneficial for both parties. When meeting with people, new or old acquaintances always think about how you can help these people. Speaking about their personal or professional life, listening to them instead of speaking about you is always a good start and very good branding.

Good branding and networking is all and everything about attending the right events, speaking to the right people in the right time and in the right way.When conducted properly, networking is usually fun, productive and the greatest personal and professional branding tool that you may have.

Just remember to make it fun and enjoyable.


Everybody needs work

1. Minimize your trips to Facebook and LinkedIn: These are fading trends. Get out and make quality connections. Set goals as to how many new personal connections you will make per day and do it. The more personal connections you make the more doors you open for now and the future. Alone, you are not going anywhere.

2. Stop Applying to Every Job: Applying to every damn thing you see is the wrong approach. You are telling every one, every that you are just taking a stab in the dark.  Focus in on job that you want to do and go for it.

3. Ask For Help:  Because you have made new personal connections, you are not alone anymore and help is easy to come by. If you have been unemployed for longer than six months, chances are that you need to change things up, refocus, and/or hire professional help.

4. Learn a New Skill: While learning something new, you will end up boosting your resume and meeting new people that could potentially help you find a job.

5. Refresh Your Resume: Start over!  Research new formats to use and look for ways to spice up your content.

6. Change Your Routine: Start going to a different coffee house. Walk a different route. Get a week free pass at a different gym. Do things a little different for a while: you may meet some new and interesting people.

7. Pick Up The Phone: Learn to take online connections offline as soon as possible. Conversations online build connections. Conversations offline build trust.

8. Blog: More than ever, company recruiters are utilizing social networks to connect with and also learn about job seekers. “Hire Me” campaigns were   huge in 2011, and are now becoming more and more creative. Starting a blog for your industry will help you make connections, while also furthering yourself as a thought leader.

9. Set a Job Search Schedule: A job search does not need to be 40 hours per week but it should be carefully planned and strategically scheduled through the week. Outside of your schedule, try to relax and get away from your search as much as possible.

10: Do Something To Stand Out: If you really are qualified for the jobs you have applied for and you are still unemployed, then what has gone wrong? It shall be obvious that something needs to change. Either you have a real personality problem or companies are drowning in resumes and can’t find you. If you have a personality problem, fix it and above and everything else, do something outstanding to make sure that you will stand out of the crowd: send your resume in a big empty box and have it delivered to your prospective employer; hand out your resume in rush hour traffic; create a business card, print a few thousands and scatter them all over a parking lot; auction yourself on e-bay. While most people might absolutely hate these ideas, all you really need is only one person to think that it is pure genius.