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Too many emails

The #1 enemy

I do not have a minute to waste; life is too short.

I am up at 5:00 every morning and kicks things off with a fairly regimented routine.

Most of my morning are focused on planning my day. By 8:00, I am ready to tackle every issue that is to be resolved.

With a jam-packed day, there is one major nuisance that I just can’t be bothered with.

Other than Skype interview request from my beloved clients, I hate email.

With email, the whole world comes across at you; it is your agenda number one enemy and it is terrible, not to say a total waste of time.

Let it be also known that I took my work email out of my phone. All those emails would be going unread, waiting in my inbox, magically multiplying the way unread emails seem to do.

You want to retain my services!  

Other than wanting to retain my services, don’t bother me.

You have an urgent issue to resolve and need my services!

It’s all in my auto-reply, which goes to every single recipient who sends me an email:

“Thank you for reaching out. Being overwhelmed with unsolicited requests, I will not be answering your email. This does not mean that I am not available for business! If you need immediate attention or have to urgently deal with a commanding issue, it will be my pleasure to help and assist you. Do not hesitate to call me at the following number: 1-613-449-3278”

Every email does not demand an instant reply or a reply at all. Even if I do eventually get back, there’s no need to apologize if it takes a few hours or even a few days. I slashed the “Sorry for the delayed reply …” from my email vocabulary. I refuse to set the expectation that it’s abnormal to take a little time to reply.

I have opted out of one of the most important communication channels in today’s working world. It is not because everyone else emails that I should. Why should I?

I hate leaving people hanging as much as I hate being left hanging.

We live in a high-volume 24/7 email world. People are glued to their screens. Don’t expect me to act the same way.

Communicating to people that I am not going to play that game is important. This way, they don’t think that I might have fall off a cliff or just feel extremely slighted annoyed or pissed off.

Yes indeed, I am going off the grid for a bit and I will be checking email less frequently.

This doesn’t mean that I will not be immediately taking care of urgent matters or business issues; it just means that if you have some urgent issues to resolve you have to call me. You have my personal phone number.

Just don’t abuse it!

JMD

Michael Dennis is a former Corporate and Business Law Attorney, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense & Free Speech helping you achieve greatness.

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viral blog posts

“There is nothing new under the sun…. Just give your reader something to talk about.”

Save yourself some TIME and EFFORT

One of the worst mistake you can make as a writer is to believe everything you do has to be original. You can’t afford to spend months or years dreaming up a daring new approach for everything you write. A better way is to watch what is and has been working for everyone else and then creatively adapt it for your own purposes.

True genius is clothed in the ideas of others

There is nothing new under the sun. The author of The Holy Bible did not write anything you; they simply stole the plots of previous generations and cultures and adapted them to their own needs and reality. Shakespeare, to make it big, did not start from scratch; he simply spent a lot of time adapting and rewriting the content from the ancient Greek and Roman plays. Even Thomas has to plead guilty; he practically plagiarized the Declaration of Independence from John Locke.

More than often, the key to great writing is blatant and unrepentant theft; the best writers are often the best thieves.

None of those irresistible headlines you may see on the covers of the greatest magazines are new. The same is to be said about all of these blog posts that go viral. If you look carefully at any great headline, you can distill it down to some “Fill in The Blanks” templates that works for almost every topic you want to write about, whatever your niche and audience.

There is nothing new under the sun

Deal with the complexity of life looking at the headlines and great papers that have worked time and time again for some of the most popular authors and publications in the world.

Carefully consider what you read. There is nothing new under the sun. Everything has been said and written. While reading, consider every theme that is being exploited, stop at every headline and write down a few that you can adapt and use to suit your own needs either in your blogs, articles or book.

You want to go VIRAL?

You want to go viral, pay specific attention to one of the most successful headlines ever, the “Granddaddy of All Headlines”, the “HOW TO” headline that has been used for almost 100 years.

Why is that headline so powerful?

Only because most readers are naturally biased toward articles that help them do something. Ideas and opinions are great, but for most people, they have no lasting practical value. To really get their attention, they need an expert to show them how to apply those ideas in a practical way that applies to their specific situation.

This should be the premise, the foundation of all your writing.

If you are successful in teaching people useful, something that can save them TIME and MONEY, people will not resist reading you, clicking and buying your books.

Most people are not just interested in “WHAT TO DO”; they are also concerned with “WHAT TO BE” and “HOW TO BE” what they want to be. Most people are interested in reading about anything about HOW TO transform themselves in almost any way they can imagine and struggling to become.

By figuring out which traits your audience most desires and then putting them into your headlines, you will harness this natural curiosity people have in transforming themselves into something more, into something they are not, into something they aspire to become.

Most people do not want to settle for just being good. Most people aspire to be, to become the very best at what they do. They want to dominate their area of expertise. By recognizing this inherent desire of most people to “STAND OUT”, in every one of your headlines, they quickly move from a simple promise of help to an irresistible lure, especially if your headline is written in the form of a “LIST-BASED HEADLINE”.

Lists based headlines are a highly efficient way to organize the information you want to disseminate. People know exactly what they are getting into before starting reading and clicking. It is all about perception. A list based headline is approachable and non­threatening.

Subconsciously, most people have this natural tendency to believe that most of the ideas or hints of an article will not work for them; but none of these people cannot resist the idea that maybe they may or will find one idea that will. The more ideas your article offers, the better the chance for them to find one that applies specifically to their situation.

Give your reader something to talk about

You want people to read your blog posts, your articles?

You need to make the readers curious. You need to use these power words and easy sounding list based headlines that will motivate the reader into checking out your blog post, your article or book.

Your headline shall be designed to harness the curiosity of the reader that is already there. Your blog, article or book shall give the reader something to talk about. It shall reflect the promise to satisfy their curiosity as well as give them something interesting to talk about.

Your blog, article or book shall offer comfort and reassurance. Especially when times are tough, people like to be confirmed in their opinion and, the prospect of spending time reading someone who understand their situation and offer some relief is strongly appealing.

Not belonging or feeling a part of something bigger than themselves is one of all people greatest fears. No one wants to be or stand alone. While opinions may be plentiful, it is always very difficult to resist a headline that presents an interesting take on a topic you care about.

Readers who will agree with you will click to validate their own ideas. The more skeptical readers will click and read your blog, article or book to find out if there is any weight in your claim. The more controversial or shocking your viewpoint or idea, the more people will want to find out whether you can make it stick.

Write to solve your reader’s problems, not yours

Most people these days are busy and when problems come along, they want to solve them as quickly and efficiently as possible.

Sometimes it is a problem you already know something or everything you know about. Other times people will raise problems you and many others like you are or were not aware of. Either way, offer your readers a fix to put this or these problems behind them, so they can get on with their day.

Any fix that will provide people with more TIME and save or make them MONEY is a winner. No one can resist such a headline that promises such results, and offer them a fix in the same breath. People will bookmark your blog post, they tell their friends about it, and retweet it and you can get traffic from it for years.

Write a great headline and “GO VIRAL”

You could write a post every day for a year and not even come close to exhausting all the possibilities of writing a great headline. Sometimes, the difference between a good headline and a great headline is only a well-chosen word dropped in exactly the right place.

Just add a little interest in your headline by simply adding a power word to your title, power words, powerful adjectives that will add strong emotions to your heading, emotions like anger, excitement, disgust and desire, thereby setting it apart from those that have come before.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

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Snapchat

Share your services, products information and more

Snapchat is the social media platform for smartphone users, especially young adults, to share photos, videos, drawings and text. If you are new to Snapchat, it is important to take your time to become acclimated to the site; it is not like any other social media site you have joined recently.

In the past, the site was not known for its robust business presence, but that is changing. Business leaders, recognizing the power and potential of the up-and-coming entrepreneurs in the young demographic using Snapchat, have started snapping quick and inspiring messages to their fan bases using the platform.

Once you are up and running on Snapchat, you will want to follow a few people to get used to the site.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

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social-media

Social networks are out to be more encompassing and controlling, more totalizing, than earlier media ever was.

Emotional appeals can be good for politics. They can spur civic involvement and they can galvanize public attention, focusing it on injustices and abuses of power. But there’s a dark side to social media’s emotionalism. Trump’s popularity took off only after, playing to the public’s frustrations and fears, demonizing Mexican immigrants and it worked.

The fact that experienced politicians are having trouble fitting themselves into the new mold is not unusual. Whenever a new medium upends the game, veteran politicians struggle. They go on playing by the old medium’s rules. They continue to follow the conventions of broadcast TV. They assume that television will establish the campaign’s talking points, package the race as a series of tidy stories and shape the way voters see the contestants. They may have teams of digital representatives tending to their online messaging, but they still view social media as a complement to TV coverage, a means of reinforcing their messages and images, rather than as the campaign’s driving force.

News organizations, too, tend to be slow to adapt to the arrival of a new medium. In the past, television, gave a theatrical rhythm to political campaigns. Each day was an act in a broader drama. Political campaigns were “narratives,” they had “story lines.” Social media is different. There is no narrative; there is no story line. There is no context. As a result, today’s political campaign reports are often out of sync with the public’s opinion and reaction and to events.

As an example, In July 2015, when Trump kicked dirt on John McCain’s reputation saying, “He’s not a war hero, I like people who weren’t captured,” in print and on TV, this comment received ample saturation coverage, but the narrative never advanced and far from apologizing, Trump kept attacking. While the tweets piled up, the public’s attention buzzed to newer things, and the story died even before it became a story. With Social media, we are entering a post-narrative world of campaigning greatly circumscribing and overtaking the power of traditional media in stage-managing political races.

Rather than narrating stories, newscasters are now reading tweets.

The Internet was intended as a participative tool, as a force for democratization. Early digital enthusiasts expected that the web would engender a deeper national conversation. This was absolutely wishful thinking and daydreaming. Already in the early days of the Social networks there were signs that online media were to promote and encourage a restless mob mentality. People were skimming headlines and posts, seeking information to reinforce their biases while rejecting any contrary perspectives and viewpoints contradicting their opinions. Even today and more ever than ever, public information gathering is still further tribalistic than pluralistic. Blog authors and blog readers, even more than ever, are now exclusively gravitating toward digital content that will reinforce their biases, their opinions and convictions. Originally intended to be a force for participation and democratization, the Internet is now the perfect tool for discrimination, segregation and ghettoization.

If there is one thing that the Internet achieved and Social media reinforced, it is the polarizing effect that broadcast media, particularly talk radio and cable news, had been having for many years. Today, Social media is turning out to be more encompassing and controlling, more totalizing, than earlier media ever was. Today, social networks like Facebook, Twitter and Google do not only regulate the messages people receive, they also regulate their responses thus seriously influencing public opinion.

Social networks and media are now shaping the forms of our discourse.

Facebook feeds us with a cascade of messages selected by their News Feed algorithm, and we are provided with a set of prescribed ways to react to each one of these messages. We can click a Like button; share the message with our friends or comment. On Twitter, we can either reply, retweet or favorite and, any thought we express has to fit a tight text limit. Google News also presents us a series of headlines underlining the latest trending stories. It then provides a row of buttons for sharing the headlines either on Google Plus, Twitter or Facebook.

All social networks without exception are now imposing these formal constraints and limitations on what we see, what we read and on how we can respond, none of these restrictions having anything to do with promoting public interest. All these constraints and limitations only reflect the commercial interests of the companies and service providers operating the Social network as well as the specific protocols of their software programming. While the systematic formulaic quality of the Social media is well suited to the chitchat and gossiping that takes place among friends, when applied to politics and the political speech, these same constraints are nothing else than pernicious, inspiring insignificance rather than wisdom and enlightenment.

MD

JMD is an enthusiastic writer, columnist and social activist who most enjoys evolving in complex interactive situations.

jmdlive@live.ca

http://jmdonline.tumblr.com/

http://lefuturistedailynews.com/

http://news.thefuturistdailynews.com/

https://about.me/jmdlive/

socialmedia advertizing

Social Media Ads eat cash for breakfast

Facebook, LinkedIn, Tumblr, YouTube, Twitter and many other social media sites are all offering some form of advertising packages for businesses and individuals. The question is: “Is it worth it or a waste of money?”

Mixed reviews

Many of my viewers are telling me that they find these types of ads extremely helpful, while others, like myself, are telling otherwise. The real challenge resides in the fact that you can’t genuinely separate followers resulting from the ad from the followers you would get anyway or otherwise. Another challenge resides in the difficulty to distinguish bogus followers from true followers. The anonymity of the results is also a big negative. There is no engagement breakdown, the same person could have clicked on the tweet five times.

After having very carefully targeted your audience and defined your goal, the only way to know if any of these social media ads work for you and are worthy of spending is to try it out and experiment. Before deciding that it may be worth investing some of your hard earned money in any social media ads program, just make sure that you know who you are trying to reach, why you are doing it, how to do it and that you have sufficient time to follow up on your investment. 

You want to give it a try!

Whatever you decide to do, just remember:

You will need a big budget to see any real impact. If you are a start-up or small and medium sized enterprise with a small or non-existent budget, your money will be definitely better spent elsewhere: Social Media Ads eat cash for breakfast; even with careful targeting, your money will drain long before seeing any positive return on your investment. Just remember that tweets without images have a far smaller engagement rate. A lot of your clicks will come from people clicking the image to see where it is coming from or what it says. As far as I am concerned, for purely traffic purposes, Social Media Advertising is a waste of time, money and energy.

Cheers and Ride On!

JMD

jmdlive@live.ca

Michel Ouellette JMD [jmdlive.com] is a Public Affairs & Communications Strategist, a writer, a columnist, a social activist and a  miracle worker for entrepreneurs, executives and social innovators.

Goodbye-facebook

It’s official.  I am no longer a fan of Facebook.

While nobody offended me, while I did not have a bad experience, I am not thrilled about the useless informal idea of social media sharing.

Facebook have been sucking time from my life too long and not making me any money and, unlike money, time is a zero sum game. While some of the time spend on Facebook may have edifying, as a real person, I rather much prefer to meet with my real friends Face to Face and most of my Facebook friends are not actually friends.  This makes me wonder of the reason why I initially got on Facebook: “How many virtual friends can I assemble?” 

As for the photo sharing process, there are other much more better options.  And, after all, everything considered, why would I care about sharing and seeing my pictures on Facebook for the FBI, the Mossad, The CIA, The RCMP or other mobster organization or governmental agencies around the world? Do I hate myself, the members of my family or my friends that much? Thinking about it, Facebook often brings out the worst in people.  The willingness of so many to demonstrate their arrogance and total ignorance of the facts of life still boggles me!  I learn more about everything and everyone on Twitter.  

Twitter is in fact to Facebook what a biography is to a novel. There is nothing wrong with reading fiction, but I confess that I feel a little guilty and ashamed when I spend time reading something that do not make any sense, that is total fabrication, that did not or will never actually happen. Twitter is now one of my number one sources for hard news, opinions and facts as well as a relational connecting point. This is even better than LinkedIn to learn about people and or their expertise. Twitter is more of a resource and less of a popularity contest and self-congratulating tool than both, Facebook and LinkedIn

Furthermore, the presence of ads on Facebook is getting ridiculous.  Am I the only one who notices that?

Yes, like I like to say, “less is often more” and my only mission in life is to simplify life, my life and the life of everyone else who, like me, would like to profit from life, not just have a taste of what life can be. What I want, for myself and everyone is a lower cost of living, both financial and energy wise and a higher quality of life. What I want is to limit the number of these insignificant and meaningless things that compete for my attention so that I can enjoy those I really care the most about.  Yes indeed, less is often more and Facebook is simply not for me.

Goodbye, Facebook, Hello Twitter!

JMD

Blogging is not for everyone!

Unfortunately, successful blogging is not easy and not for everyone. Building a successful blog is not the easiest process. It is a long process that requires a lot of work, thinking and planning.

Blogging is everything about branding and nothing different from marketing. Like for every successful marketing campaign, a successful blog shall be unique and demonstrate creativity through careful planning. Carefulness and attention to details is of utmost importance and if not done properly, all your efforts will be absolutely for nothing.

The first thing you want to do is to clearly define your overall goal. Then, you have to define your prospective audience accordingly. I would suggest starting with a spreadsheet where you can drop in all of the possible variables. This spreadsheet will be your “media
list” where you will keep track of all your activities, contacts information and results.

Build your spreadsheet according to the existing possible competition. Before even creating your blog, you need to know what the competition looks like. Is there any other similar blog out there? Is it successful? Which other blogs most closely align with your overall goal? What can you do differently and better to differentiate from the competition?

Now that you have collected all this information about the competition: their post frequency, their audience engagement, their potential reach, their relevance, it is completely up to you to use it or not at your advantage. How you do it will depend on your own specifics goals.

Finally, I strongly suggest that you keep a close eye on the following metrics to evaluate your overall performance: traffic increase; increase in Twitter followers and Facebook fans; total amount of RSS subscribers and above everything else, your SEO ranking compare to the competition.

From there use your best judgment.

JMD

jmdlive@live.ca

JMD Public Affairs & Communications; Michel Ouellette JMD’s Systemics; Le Futuriste Daily News; Michel Ouellette JMD on Pinterest; JMD’s Opinion & Factuality on Tumblr; JMD Live on Twitter; Michel Ouellette JMD on Facebook

 

What is Pheed?

Pheed is a new social media platform soft-launched on August 10, 2012 from Los Angeles, California by a group of friends from the technology and entertainment community. After only a few days of its official launch on October 12, Pheed had already hit over 350,000 unique visitors.

What is Pheed’s secret?

Think of it as Twitter, with a business plan. Pheed enables users to share all forms of digital content, including text, photo, audio, video, and live broadcasts. “Pheeders” then have the option to share for free or at a premium, either by applying a monthly subscription fee to their channel or setting up a pay-per-view live broadcast event.

Users can charge anywhere from $1.99 to $34.99 per view, or $1.99 to $34.99 per month. In both cases, the user selects their own pricing and owns all of the content. Pheed makes money by taking half of the revenue, which covers bandwidth and storage, payment processing. Whether that’s concerts from someone’s living room or studio, comedy stand-up from the kitchen, interviews on pay-per-view, or a boxing match, there is no limit to what users can do and earn.

Do I like it? Will it be a success? I don’t know yet!

For now, it’s safe to say Pheed is a site we should all keep an eye on.

JMD

jmdlive@live.ca

http://jmdonline.tumblr.com/