Strategic Thinking


“Owning Your Destiny” is an incredibly powerful concept anywhere else but in the world of startups.”

Instead of focusing solely on growth, chart a path to profitability

As a startup, rather than buying into the idea that you have to use your first decade to build your audience, collect your data, or lock in your customer, figure out how to make money from day one.

Building a “Real Business” from the beginning

Real businesses make products and sell them for a profit. Real businesses provide services for a profit.

Real businesses focus on customer’s acquisition, revenue and profitability, not investors, valuations and the next fundable milestone.

Real businesses prioritize their customer’s needs over their customer’s eyeballs. They have a functioning business model, not a believable financial model.

Real businesses want to stay in business, not run for the exit

Real businesses create their own source of funding and do not have to ask anyone for permission to exist.

Scaling a business through happy customers and increasing revenues and profitability is no harder than breaking the addiction of spending money.

Most startups bleed red, real businesses bleed black. Stop the Bunkum, stop the nonsense and look for a profitable customer now.

It is up to you to make it happen now!


Owner of and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog  Follow JMD @ jmdlive


“Knowledge, unless you apply it, does not, and will never make you more efficient, influential, powerful or successful.”

Today, thanks to the instant access to the internet, everyone can now study and learn from home. The tremendous quantity of information available online provide anyone with the best ever opportunity to broaden his knowledge in every sphere of activity one can imagine.

For who is starting a new project or new business, the magnitude and quality of information available online literally invites the new entrepreneur, before anything else, to gather as much intelligence as possible related to his undertaking. Ultimately, delaying all productive action, the new entrepreneur is ending up trying to be everywhere, reading and trying to do everything that is suggested or recommended by the so-called pundits.

Reading everything you can get your hands on, listening to every single podcast you can download, taking every online course you can afford, learning how to write the best possible resume; how to land the job of your dreams; how to launch a successful business or new product; how to create the greatest blog and website; how to write and publish a new book is not going to help you whatsoever. Ultimately, doing everything except taking action, you do not start or achieve anything. All those activities do not and will never take you anywhere close to whatever you wish to accomplish.

The key to power, greater achievement and success is not excessive expertise, but the ability to use it. Knowledge is absolutely worthless unless it is applied. The truth is that no matter how extensive your knowledge, there will always be obstacles and unexpected circumstances that you will have to face. There will always be issues that never have been described or covered in any book. And, one day or another, you will be ending up having to deal with situations no one ever has met before. These are the days where you will have to show some initiative and creativity, having to look for solutions and make decisions that no one probably has ever thought of.

While constantly looking for new sources of information and content, nothing is being done. Thanks to the Internet, learning has now become a major social trend and major form of procrastination. Constant researching, learning, planning, thinking, rethinking and visualization will not accomplish anything other than letting you spinning in your tracks and leaving you stranded in the place you are now. You will never start, even less accomplish or finish, anything. Only actions will drive you where you wish or want to be.

My point is that for anyone that have read even only these three books: “The Bible”, “The Prince” and “How to Win Friends and Influence People”, there is no need for further learning. You already have and know everything you need to know to live the life of your dreams and achieve power and success. There is nothing more you need to learn in order to take the first step. Stop reading everything that has been written, stop listening to everyone that has something to say.

Everything has been written, everything has been said centuries ago. There is nothing new under the sun. Read “The Bible”, read “The Prince”, read Machiavelli, read “How to Win Friends and Influence People”, read Carnegie, maybe Zig Ziegler and stop right there. Start writing your own book, the book of your own life. Take action now, turn your unstoppable procrastination into unstoppable action and start learning from your own experience.


Owner of and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog  Follow JMD @ jmdlive






Consumers want to feel good about the companies they buy from. What is your company doing to help that happen?

Informed consumers want more than the latest fashions, technologies and entertainment options: They are also concerned about environmental issues, fair trade and social equality. They want to purchase their goods and services from companies responsive to these issues.

This connection between economic and social choices provides entrepreneurs with great marketing opportunities, and there are at least five reasons why adding a focus on sustainability or other social issues will help you expand your customer base.

1. Rational versus emotional

People believe their purchasing decisions are based on rational choices, but most consumers decide what to buy and whom to buy it from, based on their emotions. Hot-button issues such as deforestation or hunger in the developing world can become marketing tools Most consumers seek an emotional connection and want to feel good about how they spend their money. Marketing the actions your company takes to respond to selected hot-button issues provides that feel-good experience for your customers, which can translate into an emotional connection with your business.

2. Cause-based spending

Some consumers are passionate about various causes. These people choose to purchase products from companies that support their causes or oppose the same things they do, such as animal cruelty and genetically modified foods. Cause-based spending can have a significant impact on small businesses. When faced with the option of purchasing two products of equal quality, 90 percent of U.S. shoppers choose to purchase the cause-branded product or buy from a cause-branded company.

3. Hot-button topics

These topics often arise from a trending news story, health issue or social challenge, and you can use these issues to effectively and tactfully promote your products or services. You can capitalize on public policy issues by using marketing tools that promote your commitment in a variety of ways. Sustainable practices, for example, save you money, and you can pass those savings along to customers.

3. Education as entertainment

Marketing to environmental or social causes can also take the form of entertainment. Education as entertainment can be done with a simple but heartfelt video explaining why your company supports a particular cause and specifically how people who shop with you are participating in the process.

5. Social media trends

Whether it’s through Instagram or Twitter, trending topics on social media can help create targeted marketing and sales campaigns. You can integrate these issues with your current social media campaigns, such as reveal-based content and quizzes to increase target audience engagement. Use your platforms to inform, educate and connect with like-minded consumers on the causes or issues you support.

Bottom line

Cause-based marketing is an excellent opportunity to present your environmental, sustainable actions or social passion with your target audience. Your efforts will promote the issues you care about and your business. People who support specific causes are more likely to spend their money at businesses that share their interests. Use social media and other opportunities to educate and entertain people about your cause as well as your products and services.


Owner of and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog  Follow JMD @ jmdlive

For the full text of this article:






In adversity, always maintain your composure and dignity

Anger and emotion are strategically counterproductive. You must always stay calm and objective. But if you can make your enemies and rivals angry while staying calm yourself, you gain a decided advantage. Put your rivals and enemies off-balance: Find their chink in their vanity through which you can rattle them and you hold the strings.

If possible, no animosity should be felt for anyone. To speak angrily to a person, to show your hatred by what you say or by the way you look, is an unnecessary, dangerous, foolish, ridiculous, vulgar proceeding. Anger or hatred should never be shown otherwise than in what you do; and feelings will be all the more effective in action, in so far as you avoid the exhibition of them in any other way.

Maintain composure and dignity

What a pity it is to see a great man display such bad manners. This is the problem with the angry response. At first it may strike fear and terror, but only in some, and as the days pass and the storm clears, other responses emerge, embarrassment and uneasiness about the shouter’s capacity for going out of control, and resentment of what has been said. Losing your temper, you always make unfair and exaggerated accusations.

To show your frustration is to show that you have lost your power to shape events; it is the helpless action of the child who resorts to a hysterical fit to get his way. The successful and powerful never reveal this kind of weakness. Tantrums neither intimidate nor inspire loyalty. They only create doubts and uneasiness about your power. Exposing your weakness, these stormy eruptions often herald a fall.

Maintain control

You want to expose your rivals and enemies, draw them out, get under their skin and push them into action before they are ready. Always see several moves ahead, think everything out ahead making sure the actions of your rivals and enemies will come to nothing, and that you can use these actions against them.

When the waters are still, your opponents have the time and space to plot actions that they will initiate and control. So, stir the waters, force the fish to the surface, get your rivals and enemies to act before they are ready, steal the initiative. The best way to do this is to play on uncontrollable emotions such as pride, vanity, love and hate. The angrier your enemies and rivals become, the less control they have.

Avoid looking ridiculous

Never launch an army out of anger, never start a war out of wrath; angry people usually end up looking ridiculous, for their response seems out of proportion to what occasioned it. They have taken things too seriously, exaggerating the hurt or insult that has been done to them. They are so sensitive to slight that it becomes comical how much they take personally. More comical still is their belief that their outbursts signify power. Understand this: Petulance is not power; it is a sign of helplessness. People may temporarily be cowed by your tantrums, but in the end, they lose respect for you. They also realize they can easily undermine you, that they can easily undermine anyone with so little self-control.

The answer, however, is not to repress our angry or emotional responses. For repression drains us of energy and pushes us into strange behavior. Instead we have to change our perspective: We have to realize that nothing in the social realm, and in the game of success and power, is personal. If a person explodes with anger at you, you must remind yourself that it is not exclusively directed at you. The cause is much larger, goes way back in time, involves dozens of prior hurts, and is actually not worth the bother to understand. Instead of seeing it as a personal grudge, look at the emotional outburst as a disguised power move, and attempt to control or punish you cloaked in the form of hurt feelings and anger.

This shift of perspective will let you play the game of success and power with more clarity and energy. Instead of ever reacting, and becoming ensnared in people’s emotions, you will turn their loss of control to your advantage: You keep your head while they are losing theirs.

Anger only cuts off our options, and the powerful and successful cannot thrive without options. Once you train yourself not to take matters personally, and to control your emotional responses, you will have placed yourself in a position of tremendous power: Now you can play with emotional responses of other people. Stir the insecure into action by impugning their manhood, and by dangling the prospect of an easy victory before their faces. Reveal an apparent weakness to lure your enemies and rivals into action. Then you can beat them with ease. With the arrogant too you can appear weaker than you are, taunting them into a rash action.

In the face of a hot-headed enemy or rival, an excellent response is often no response. Nothing is as infuriating as a man who keeps his cool while others are losing theirs. If it will work to your advantage to unsettle people, affect the aristocratic, bored pose, neither mocking nor triumphant but simply indifferent. This will light their fuse. When they embarrass themselves with a temper tantrum, you will have gained several victories, one of them being that in the face of their childishness you have maintained your dignity and composure.

Study the enemy beforehand

When playing with people’s emotions you have to be careful. Study the enemy beforehand: Some fish are best left at the bottom of the pond. You can bait the powerful and get them to commit and divide their forces, but test the waters first. Find the gap in their strength. If there is no gap, if they are impossibly strong, you have nothing to gain and everything to lose by provoking them. Choose carefully whom you bait, and never stir up the sharks.

Understand and remember: There are times when a well-timed burst of anger can do you good, but your anger must be manufactured and under your control. Then you can determine exactly how and on whom it will fall. Never stir up reactions that will work against you in the long run. Use your thunderbolts rarely, to make them the more intimidating and meaningful. Whether purposefully staged or not, if your outburst come too often, they will lose their power.


Owner of and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog  Follow JMD @ jmdlive




Blend in and nurture the common touch

If you make a show of going against the times, flaunting your unconventional ideas and unorthodox ways, people will think that you only want attention and that you look down upon them. They will find a way to punish you for making them feel inferior. It is far safer to blend in and nurture the common touch. Share your originality only with tolerant friends and those who are sure to appreciate your uniqueness.

It is easy to run into danger by trying to swim against the stream. Disagreement is regarded as offensive because it is a condemnation of the views of others. Truth is for the few, error is as casual as it is vulgar. The wise man avoids being contradicted as sedulously as he avoids contradicting. Thought is free; it cannot and should not be coerced. Retire in the sanctuary of your silence and if you sometimes allow yourself to break it, do so under the aegis of a discreet few. He lives well who conceals himself well.

Wise men are like coffers with double bottoms: Which when others look into being opened, they see not all that they hold. Never combat any man’s opinion; for you would never have done setting him right upon all the absurd things that he believes. Avoid correcting people’s mistakes in conversation, however good your intentions may be; for it is easy to offend people, and difficult, if not impossible to mend them. If you feel irritated by the absurd remarks of whoever you are talking with, just walk away.

Never discuss with the fool

Do not give dogs what is holy; and do not throw your pearls before swine, lest they trample them under foot and turn to attack you. The herd shuns the black sheep, uncertain whether or not it belongs with them. So it straggles behind, or wanders away from the herd, where it is cornered by wolves and promptly devoured. Stay with the herd, there is safety in numbers. Keep your differences in your thoughts and not in your fleece.

It is inevitable in society that certain values and customs lose contact with their original motives and become oppressive. And there will always be those who rebel against such oppression, harboring ideas far ahead of their time. However, there is no point in making a display of your dangerous ideas if they only bring you suffering and persecution. Martyrdom serves no purpose, better to live onion an oppressive world, even to thrive in it. Meanwhile, find a way to express your ideas subtly for those who understand you. Laying your pearls before swine only bring you trouble.

People who flaunt their infatuation with different values and cultures are expressing a disdain and contempt for their own. They are using the outward appearance of the unknown and the exotic to separate themselves from the common folk who unquestioningly follow the local customs and laws. Their need to show their difference often makes them disliked by the people whose beliefs they challenge. Measure and moderate your desire to show your difference.

Do not renounce your beliefs, disguise their outward appearance

In the face of oppression and persecution, it is foolish to openly and directly express your ideas. In the face of awesome persecution, it is always better to disguise your beliefs and ideas while insinuating them at the same time: You pretend to disagree with dangerous beliefs and ideas, but in the course of your disagreement, you give those beliefs and ideas expression and exposure. You seem to conform to the prevailing orthodoxy, but those who know you will understand the irony involved.

We all tell lies and hide our true feelings, for complete free expression is a social impossibility. From an early age we learn to conceal our thoughts, telling the prickly and insecure what we know they want to hear, watching carefully lest we offend them. For most of us this is natural; there are ideas and values that most people accept, and it is pointless to argue. There are people, however, like me, who see such restraints as an intolerable infringement on their freedom, and who often have the temptation to prove the superiority of their values, ideas and beliefs. In the end, though, their arguments convince only a few and offend a great deal more.

Wise and clever people learn early on that they can display conventional behavior and mouth conventional ideas without having to believe in them. The power you gain from blending in is that of being left alone to have the thoughts you want to have, and to express them to the people you want to express them to, without suffering isolation or ostracism. Once you have established yourself in a position of power, you can, then, try to convince a wider circle of the correctness of your ideas.

Play the clever fox, be all things to all people

In society, outward appearances are what matter. Make a show of blending in, even going so far as to be the most zealous advocate of the prevailing orthodoxy. If you stick to conventional appearances in public, few will believe you think differently in private. Your outward conformity will give you the freedom to work unhindered, without having to change your thinking. Not only do people of power avoid the offences, they also learn to play the clever fox and feign the common touch.

You want to achieve success and power! Re-invent yourself, re-create yourself: Overcome your natural aristocratic stance to cultivate a familiarity with the common man; express your familiarity in little gestures, often symbolic, to show the people that you share popular values, despite your different status, values and ideas. When you go in society, leave behind your own ideas and values, and put on the mask that is most appropriate for the group in which you find yourself. People will swallow the bait because it flatters them to believe that you share their ideas.

Understand this: The only time it is worth standing out is when you already stand out, when you have achieved an unshakable position of power and you no longer have to observe the protocols and niceties of others. Whatever you do, remember: The truth is that, even when you attain the heights of success and power, you would, often, be better off at least affecting the common touch, for at some point you may need popular support.

Finally, there is always a place in this world for the gadfly, the person who successfully defies custom and mocks what has grown lifeless in culture. One may achieve considerable social power in making it clear that he disdains the usual ways of doing things. Just be careful: Even if your audience, people are expecting you to insult them and welcome it, this is still a dangerous game; without the ability to amuse and delight, your barbs will simply offend people and possibly destroy you.


Owner of and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog  Follow JMD @ jmdlive






Create compelling spectacles

When re-creating yourself, re-inventing yourself, create compelling spectacles, striking imagery and grand symbolic gestures to create this aura of power to which everyone will respond. Stage spectacles, full of arresting visuals and radiant symbols that will heighten your presence for those around you. Dazzled by appearances, no one will notice what you are really doing.

Human nature is such that people do not always want words, or rational explanations, or demonstrations of the powers of science; they want an immediate appeal to their emotions. Give them that and they will do the rest. The simpler the spectacle the better. Understand and remember this: Your search for success and power depends on shortcuts. You must always circumvent people’s suspicions, their perverse desire to resist your will.

Images are an extremely effective shortcut: Bypassing the head, the seat of doubt and resistance, they aim straight for the heart. Overwhelming the eyes, they, they create powerful associations, bringing people together and stirring their emotions. Symbols and images, like colors, are very potent weapons.

Weave visual clues into an encompassing gestalt to establish a trademark that will set you apart. Then, take the game further: Find an image or symbol from the past that will neatly fit your situation, and put it on your shoulders. It will make you seem larger than life.

Short-circuit the labyrinth of words

Using words to lead your case is risky business: Words are dangerous instruments, and often go astray. The words people use to persuade us virtually invite us to reflect on them with words of our own; we null them over, and often end up believing the opposite of what they say. It also happens that words offend us, stirring up associations unintended by the speaker. The visual, on the other hand, short-circuits the labyrinth of words. It strikes with an emotional power and immediacy that leave no gaps for reflection and doubt. It leaps right over rational, reasonable thoughts.

Understand this: Words put you on the defensive. If you have to explain yourself your power is already in question. The image, on the other hand, imposes itself as given. It discourages questions, creates forceful associations, resists unintended interpretations, communicates instantly, and forges bonds that transcend social differences. Words stir up arguments and divisions; images bring people together. They are the quintessential instruments of success and power.

The symbol has the same force, whether it is visual or a verbal description of something visual. The symbolic object stands for something else, something abstract. The abstract concept, patriotism, courage, love, is full of emotional and powerful associations. The symbol is a shortcut of expression, containing dozens of meanings in one simple phrase or object. The symbol contains untold power.

Never neglect the way you arrange things visually

The first step in using symbols and images is to understand the primacy of sight among the senses. In the past, it has been argued, sight and the other senses operated on a relatively equal plane. Today, the visual has come to dominate the others, and is the sense we most depend on and trust.

Never neglect the way you arrange things visually. Factors like color, have enormous symbolic resonance. The visual contains great emotional power. Find and associate yourself with the images and symbols that will communicate in this immediate way today, and you will have untold power.

Most effective of all is a new combination, a fusion of images and symbols that have not been seen together before, but that through their association clearly demonstrate your new idea or message. The creation of new images and symbols out of old ones in this way has a poetic effect; viewers’ associations run rampant, giving them a sense of participation.

Visual images often appear in sequence, and the order in which they appear creates a symbol. The first to appear symbolizes power; the image at the center seems to have central importance. The idea is to give yourself an aura, a stature that your normal banal appearance simply will not create.

The best way to use images and symbols is to organize them into a grand spectacle that awes people and distracts them from unpleasant realities. This is easy to do: People love what is grand, spectacular, and larger than life. Appeal to their emotions and they will flock to your spectacle in hordes. The visual is the easiest route to their hearts.

People are always impressed by the superficial appearance of things.


Owner of and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog  Follow JMD @ jmdlive





Contempt is the prerogative of the powerful

By acknowledging a petty problem, you give it existence and credibility. The more attention you pay a rival, an opponent, an enemy, the stronger you make him; and a small mistake is often made worse and more visible when you try to fix it. It is sometimes best to leave things alone. If there is something you want but cannot have, show contempt for it. The less interest you reveal, the more superior you seem.

You choose to let things bother you. You can just as easily choose not to notice the irritating, to consider the matter trivial and unworthy of your interest. That is the powerful move. What you do not react to cannot drag you down in a futile engagement. If you waste time and energy in futile engagement, in such entanglements, it is your own fault. Learn to play the card of disdain and turn your back on what cannot harm you in the long run.

Many things which seemed important at time turn out to be of no account when they are ignored. Playing the card of contempt is immensely powerful, for it lets you determine the conditions of your action and the conditions of a conflict. The war is waged on your terms. This is the ultimate power pause: you are the king, and you ignore what offends you.

Turn your back on what you want

Desire often creates paradoxical effects: The more you want something, the more you chase after it, the more it eludes you. The more interest you show, the more you repel the object of your desire. When you show too much interest, it makes people awkward, even fearful.

Uncontrollable desire makes you seem weak, unworthy, pathetic. You need to turn your back on what you want, show your contempt and disdain. This is the kind of response that will drive your rivals and opponents, your targets crazy. They will respond with a desire of their own, which is simply to have an effect on you, perhaps to possess you, perhaps to hurt you. If they want to possess you, you have successively completed the first step of seduction. If they want to hurt you, you have unsettled them and made them play by your rules.

Contempt is the prerogative of the king

Contempt is the prerogative of the powerful. Where his eyes turn, what he decides to see, is what has reality. What he ignores and turns his back on is as good as dead. This is the power you have when you play the card of contempt, periodically showing people that you can do without them.

If choosing to ignore enhances your power, it follows that the opposite approach, commitment and engagement, often weakens you. By paying undue attention to a puny rival, opponent or enemy, you look puny, and the longer it takes you to crush such an adversary, the larger the adversary seems. If you succeed in crushing the irritant, or even if you merely wound it, you create sympathy for the weaker side. Many people will naturally side with the “underdog”.

Leave your mistakes alone

It is always tempting to want to fix our mistakes, but the harder we try the worse we often make them. It is sometimes more politic to leave them alone.

Instead of inadvertently focusing attention on a problem, making it seem worse by publicizing how much concern and anxiety it is causing you, it is often wiser to play the contemptuous aristocrat, not deigning to acknowledge the problem’s existence.

There are several ways to execute this strategic move.

First, there is the “Sour-grapes” approach. If there is something you want but that you realize you cannot have, the worst thing you can do is draw attention to your disappointment by complaining about it. An infinitely more powerful strategy is to act as if it never really interested you in the first place.

Second, when you are attacked by an inferior, deflect people’s attention by making it clear that the attack has not even registered. Look away, or answer sweetly, showing how little the attack concerns you. Similarly, when you have committed a blunder, the best response is often to make less your mistake by treating it lightly.

Never snivel nor apologize, but signal your own worth and power by treating your mistakes or blunders with a touch of disdain. Just be careful, among equals this strategy may backfire: Your indifference could make you seem callous. But with a master or superior, if you act quickly and without great fuss, it can work to great effect: You bypass their angry response, save them the time and energy they would waste by brooding over it, and allow them the opportunity to display their own lack of pettiness publicly.

By making excuses and denials when we are caught in a mistake, a blunder, or a deception, we stir the waters and only make the situation worse. It is often wiser to play things the opposite way.

Understand and remember: The powerful responses to niggling, petty annoyances, and irritations are contempt and disdain. Never show that something has affected you, or that you are offended. That only shows you have acknowledged a problem.

Know how to play the card of contempt

You must always play the card of contempt with care and delicacy. Most small troubles will vanish on their own if you leave them be; but some will grow and fester unless you attend them. Ignore a person of inferior stature and the next time you look he has become a serious rival, and your contempt has made him vengeful as well.

Often, then, while you show contempt publicly you will also need to keep an eye on the problem privately, monitoring its status and making sure it goes away. Do not let it become a cancerous cell.

Develop the skill of sensing problems when they are still small and taking care of them before they become intractable. Learn to distinguish between the potentially disastrous and the middle irritating, the nuisance that will quietly go away on its own. In either case, though, never completely take your eye of it. As long as it is alive it can solder and spark into life.


Owner of and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog  Follow JMD @ jmdlive



Never be too precipitate where there is a possibility of danger

When re-creating yourself, re-inventing yourself, master the art of timing, never seem to be in a hurry. Hurrying betrays a lack of control over yourself, and over time. Always seem patient, as if you know that everything will come to you eventually. Become a detective of the right moment; sniff out the spirit of the times, the trends that will carry you to power. Learn to stand back when the time is not yet ripe, and to strike fiercely when it has reached fruition.

Perseverance is more effective than brute strength and there are many difficulties that cannot be overcome if you try to do everything at once, but which will yield if you master them little by little. The truth is that continuous effort is irresistible, for this is the way in which Time captures and subdues the greatest powers on earth. Time is a good friend and ally to those who use their intelligence to choose the right moment, but a most dangerous enemy to those who rush into action at the wrong one. One Time is right, the other wrong; success depends not on ratiocination but on timing and rhythm.

Never be too precipitate where there is a possibility of danger. Take due time to consider, before you risk an action that may be fatal. Let someone else make the experiment before you.

Play for time, recognize the spirit of the times

In a period of unprecedented turmoil, it becomes critical to recognize the spirit of the times. Always look two steps ahead, find the wave that will carry you to power and success, and ride on it. Always work with times, anticipate twists and turns, and never miss the boat. Sometimes the spirit of the times is obscure: Recognize it not by what is the loudest and most obvious in it, but by what lies hidden and dormant. Look forward to the future rather than holding on to the ruins of the past.

Recognizing the prevailing winds does not necessarily mean running with them. Any potent social moment creates a powerful reaction, and it is wise to anticipate what the reaction will be. Rather than ride the cresting wave of the moment, wait for the tide’s ebb to carry you back to success and power. Upon occasion, bet on the reaction that is brewing, and place yourself in the vanguard of it.

Without patience as your sword and shield, your timing will fail and you will inevitably find yourself a loser. When the times are against you, do not struggle, get emotional, or strike out rashly. Keep your cool and maintain a low profile, patiently building support among citizenry, the bulwark in your next rise to power. Whenever you find yourself in a weaker position, play for time, which will always be your ally if you are patient. Space we can recover, time never. Recognize the moment, then, to hide in the grasser slither under a rock, as well as the moment to bare your fangs and attack.

Time is an artificial concept that mankind has created to make the limitlessness of eternity and the universe more bearable. Since we have constructed the concept of time, we can mold it to some degree and play with it. The time of a child is long and slow with vast expanses; the time of an adult whizzes by frighteningly fast. Time, then, depends on perception, which we can willfully altered. And, once we control our emotional responses to events, time will move much more slowly. This altered way of dealing with things tends to lengthen our perception of future time, opens up possibilities that fear and anger close off, and allows us the patience that is the principal requirement in the art of timing.

There are three kind of time for us to deal with; each one presenting specific problems that we can solve with skill and practice. First there is “Long Time”: The drawn-out, years-long kind of time that must be managed with patience and gentle guidance. Our handling of long time should be mostly defensive: This is the art of not reacting impulsively, of waiting for opportunity. Next there is “Forced Time”: The short-term time that we can manipulate as an offensive weapon, upsetting the timing of our rivals and opponents. Finally, there is “End Time”, when a plan must be executed with speed and force.

Managing Long Time

Long time is to be managed with patience. When you force the pace out of fear and impatience, you create a nest of problems that require fixing, and you end up taking much longer than if you had taken your time. Hurriers may occasionally get there quicker, but new dangers arise, and they find themselves in constant crisis mode, fixing the problems that they themselves have created. Sometimes, not acting in the face of danger is your best move; you wait and deliberately slow down. As time passes, it will eventually present opportunities you had not imagined.

Waiting involves controlling not only your own emotions but those of these friendly people around you, who mistaking action for success and power, may try to push you into making rash moves. In your rivals and opponents, on the other hand, you can encourage the same mistake: If you let them rush headlong into trouble while you stand back and wait, you will soon find ripe moments to intervene and pick up the pieces. Better to stand patiently on the sidelines, even for many years, and then be in position to seize power when the time is right.

You do not deliberately slow time down to live longer, or to take more pleasure in the moment. You deliberately slow time to better play the game of power and success. First, when your mind is uncluttered by constant emergencies you will see further into the future. Second, you will be able to resist the baits that people dangle in front of you, and will keep yourself from becoming another impatient sucker. Third, you will have more room to be flexible. Opportunities will inevitably arise that you had not expected and would have missed have you forced the pace. Fourth, you will not move from one deal to the next without completing the first one. To build your power’s and success’s foundation can take years; make sure that the foundation is secure.

Finally, slowing time down gives you a perspective on the times we live in, letting you take a certain distance and putting you in a less emotionally charged position to see the shapes of things to come. Hurriers will often mistake surface phenomena for a real trend, seeing only what they want to see. How much better to see what is really happening, even if it is unpleasant or makes your task harder.

Forcing Time

The trick in forcing time is to upset the timing of others by making hem hurry, making them wait, making them abandon their own pace, to distort their perception of time. By upsetting the timing of your rivals and opponents while you stay patient, you open up time for yourself, which is half the game.

Making people wait is a powerful way of forcing time, as long as they do not figure out what you are up to. You control the clock, they linger in limbo, and rapidly come unglued, opening up opportunities for you to strike. The opposite strategy is also powerful: You make your rivals and opponents hurry. Start off your dealings with them slowly, then suddenly apply pressure, making them feel that everything is happening at once. People who lack the time to think will make mistakes; set their deadlines for them. During negotiations, suddenly press vehemently for a decision thus upsetting your opponent’s timing and patience.

The “Deadline Strategy” is a very powerful tool. Close off the vistas of indecision and force people to make up their damn mind or get to the point. Never let people make you play on their excruciating terms. Never give them time.

Remember: The best way to alter our perception of time is often to slow down the pace by creating suspense. Going slower, moving slower, telling a story slower, makes what you are doing more interesting. The audience, people yield to your pace, become entranced.

Waiting for the Right Moment to Act

You can play all you want the game of power and success with the utmost artistry, waiting patiently for the right moment to act, putting your competitors off their form by messing with their timing, but it will not mean a thing unless you know how to finish, how to close. Patience is worthless unless combined with a willingness to fall ruthlessly on your rivals and opponents at the right moment. You can wait as long as necessary for the conclusion to come, but when it comes, it must come quickly. Use speed to paralyze your rivals and opponents, cover up any mistakes you might make, and impress people with your aura of authority and finality.

There is never a good reason to allow the slightest hitch in your endgame. Your mastery of timing can really only be judged by how you work with end time, how you quickly change the pace and bring things to a swift and definitive conclusion.


Owner of and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog  Follow JMD @ jmdlive




 Master the art of concealing your intentions and you will always have the upper hand

While re-creating yourself, reinventing yourself, if at any point in the deception you practice people have the slightest suspicion as to your intentions, all is lost. Do not give anyone the chance to sense what you are really up to.

Throw people off the scent

Throw people of the scent by dragging red herrings across the path. Use false sincerity, send ambiguous signals, set up misleading objects of desire. Everything in deception depends on suggestion. You cannot announce your intentions or reveal them directly in words. Instead, you must throw your targets off scent. To surrender to your guidance, they must be appropriately confused. You have to scramble your signals, appear interested in another project or venture, then hint at being interested at the actual target, then feign indifference, on and on. Such patterns not only confuse, they excite.

Most people are open books. They say what they feel, blurt out their opinions at every opportunity, and constantly reveal their plans and intentions. They believe that by being open and honest they are winning people’s hearts and showing their good nature. Believe me, they are greatly deluded. Honesty is actually, as I soon learned it in life, a blunt instrument which bloodies more than it cuts. Most of the time, your honesty is likely to offend people; it is much more prudent to tailor your words, telling people what they want to hear rather than the coarse and ugly truth of what you feel or think, and that they want or prefer to ignore. More important, by being unabashedly open, you make yourself so predictable and familiar that it is almost impossible to respect or fear you, and power will not accrue to a person who cannot inspire such emotions.

If you yearn for power, quickly lay honesty aside, and train yourself in the art of concealing your intentions. Master the art and you will always have the upper hand. Basic to an ability to conceal one’s intention is a simple truth about human nature: Our first instinct is to always trust appearances. We cannot go around doubting the reality of what we see and ear. This makes it relatively easy to conceal one’s intention. Simply dangle an object you seem to desire, a goal you seem to aim for, in front of people’s eye and they will take the appearance for reality. Once their eyes focus on the decoy, they will fail to notice what you are really up to. In deception, set up conflicting signals, such as desire and indifference, and you not only throw them off the scent, you inflame their desire to possess you.

A tactic that is often effective is setting up a red herring that is to appear to support an idea or cause that is actually contrary to your own sentiments. Most people will believe you have experienced a change of heart, since it is so unusual to play so lightly with something as emotional as one’s opinions and values. The same applies for any decoyed object of desire: seem to want something in which you are actually not at all interested and your enemies and targets will be thrown off the scent, making all kinds of errors in their calculations.

Use this tactic in the following manner: Hide your intentions not by closing up, but by talking endlessly about your desires and goals, just not your real ones. You will kill three birds with one stone: You appear friendly, open and trusting; you conceal your intentions; and you send your rivals on time-consuming wild-goose chases.

Another powerful tool of throwing people off the scent is false sincerity. People easily mistake sincerity for honesty. Their first instinct is to trust appearances, and since they value honesty and want to believe in the honesty of those around them, they will rarely doubt you or see through your act. Seeming to believe what you say gives your words great weight. However, it is important not to go too far in this area. Sincerity is a tricky tool: Appear over passionate and you raise suspicions; be measured and believable.

To make your false sincerity an effective weapon in concealing your intentions, espouse a belief in honesty and forthrightness as important social values. Do it as publicly as possible. Emphasize your position by occasionally divulging some heartfelt thought, one that is actually meaningless or irrelevant to your final goal, of course. This feigned confidence would then elicit a real confidence on the other’s person part.

The best deceivers do everything they can to cloak their roguish qualities. They cultivate an air of honesty in one area to disguise their dishonesty in others. Honesty is merely another decoy in their arsenal of weapons.

Use smoke screens to disguise your actions

The familiar, inconspicuous front is the perfect smoke screen. Approach your mark with an idea that seems ordinary enough, a business deal, financial intrigue. Your mark’s mind is distracted, his or her suspicions allayed. That is when you gently guide your mark onto the second path, the slippery slope down which he or she slides helplessly into your trap.

The paranoid and wary are often the easiest to deceive. Win their trust in one area and you have a smoke screen that blinds their view in another, letting you creep up and level them with a devastating blow. A helpful or apparently honest gesture, or one that implies the other person’s superiority, these are perfect diversionary devices. Properly set up, the smoke screen is a weapon of great power.

If you believe that deceivers are colorful folks who mislead with elaborate lies and tall tales, you are greatly mistaken. The best deceivers utilize a bland an inconspicuous front that calls no attention to themselves. They know that extravagant words and gestures immediately raise suspicion. Instead, they envelop their mark in the familiar, the banal, the harmless. Once you have lulled your marks’ attention with the familiar, they will not notice the deception perpetrated behind their backs. People can only focus on one thing at the time. The grayer and more uniform the smoke in your smoke screen, the better it conceals your intentions.

The simplest form of smoke screen is the facial expression. Behind a bland, unreadable exterior, all sorts of mayhem can be planned, without detection.

One of the most effective smoke screens is the noble gesture. People want to believe apparently noble gestures are genuine. They rarely notice how deceptive these gestures can be.

Another effective smoke screen is the pattern, the establishment of a series of actions that seduce the victim into believing you will continue in the same way. The pattern is powerful in that it deceives the other person into expecting the opposite of what you are really doing.

Another psychological weakness on which to construct a smoke screen is the tendency to mistake appearances for reality, the feeling that if someone seems to belong to your group, their belonging must be real. This habit makes a seamless blend a very effective front. The trick is simple: You simply blend in with those around you.

Conceal your purpose and hide your progress; win the victory before you declare the war.

One last word

No smoke screen, red herring, false sincerity, or any other diversionary device will succeed in concealing your intentions if you already have an established reputation for deception. And as you get older and achieve success, it often becomes increasingly difficult to disguise your always possible cunning. Everyone knows you practice deception; persist in playing naive and you run the risk of seeming the rankest hypocrite, which will severely limit your room to maneuver. In such cases, it is better to own up to appear the honest rogue, or, better, the repentant rogue. Not only will you be admired for your frankness, but most wonderful and strange of all, you will be able to continue your stratagems.

Finally, although it is wiser to divert attention from your purposes by presenting a bland, familiar exterior, there are times when the colorful, conspicuous gesture is the right diversionary tactic.

Spectacle and entertainment, clearly, are excellent devices to conceal your intentions, but they cannot be used indefinitely. Powerful people with bland exteriors, on the other hand, can practice their deceptions throughout their lifetimes. Their act never wears thin, and rarely causes suspicion. The colorful smoke screen should be used cautiously, then, and only when the occasion is right.


Owner of and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog  Follow JMD @ jmdlive








In today’s world, everything is judge by its appearance.

While creating your new public image, and establishing your reputation, what you want to do is to court attention at all cost. In today’s world, everything is judge by its appearance; what is unseen counts for nothing. You have to draw attention to yourself by creating an unforgettable, even controversial image when appropriate.

Court scandal when necessary. Do anything to make yourself seem larger than life. Make no distinction between kinds of attention, notoriety of any sort will bring you power. Better to be slandered than ignored.

Never let yourself get lost in the crowd. Stand out. Make yourself a magnet of attention by appearing larger, more colourful, more mysterious than the bland and timid masses.

All you need to ensure success is notoriety.

Understand the fundamental truth about attracting attention: Once people’s eyes are on you, you have a special legitimacy.

Creating interest means creating a crowd; every crowd has a silver lining. And crowds tend to act in conjunction. If one person stops to see you beggarman laying bricks in the street, more will do the same. They will gather like dust bunnies. Then, given a gentle push, they will come to you and watch your show.

To create a crowd, you have to do something different and odd. Any kind of curiosity will serve the purpose, for crowds are magnetically attracted by the unusual and inexplicable. And once you have their attention, never let it go. If it veers toward other people, it does so at your own expense. At the beginning of your rise to the top, spend all your energy on attracting attention. And, most important, the quality of the attention is irrelevant. Like they say: Bad publicity is better than no publicity”. No matter how badly you are criticized, or how slanderously personal are the attacks, never complain. Attention, whether negative or positive, is one of the main ingredient of success. The worst fate in the world for anyone who yearns fame, and, of course, power is to be ignored.

Burning more brightly than those around you is a skill that no one is born with. You have to learn to attract attention. At the start of your career, when re-creating and re-inventing yourself, you must attach your name and reputation to a quality, an image, that sets you apart from other people. This image can be something like a characteristic style of dress, or a personality peculiarity that amuses people and gets talked about you. Once the image is established, you have an appearance, a place in the sky for your star.

Court controversy, even scandal

Today, it is a common mistake to imagine that this particular appearance of yours should not be controversial, that to be attacked or slandered is somehow bad. Nothing could be further from the truth. To avoid being a flash in the pan, and having your notoriety eclipsed by another, you must not discriminate between different types of attention; in the end, every kind of attention will work in your favor. Society craves larger-than-life figures, people who stand above the general mediocrity.

Never be afraid of the qualities that set you apart and draw attention to you. When useful or necessary, do not hesitate to court controversy, even scandal. It is better to be attacked, even slandered, then ignored. All livings are ruled by this law, and all professionals must have a bit of showman about them. Welcome personal attacks and feel no need to defend yourself; just make sure, however, whatever you do, to maintain your good reputation as an honest person. This being said, if you find yourself in a lowly position that offers little opportunity for you to draw attention, an effective strategic move is to attack the most visible, most powerful person you can find. Remember, however, to use such tactics sparingly after you have the public’s attention, when the act can wear thin.

Adapt to the changing times

Once in the limelight you must constantly renew it by adapting and varying your method of courting attention. If you don’t, your audience will grow tired, will take you for granted, and will move on to a new star. Never allow yourself to fade into the background.

Maintaining attention requires constant vigilance and creativity. If and when your name becomes too attached to a particular style or brand, deliberately upset your audience with a new sequence of actions that will go against all expectations. Understand this: People feel superior to the person whose actions they can predict. If you show them who is in control by playing against their expectations, you both gain their respect and tighten your hold on their fleeting attention.

Better to create something ugly and disturbing than to let your audience grow too familiar with your work. Always act in mysterious ways. There is room only for one actor at a time in the limelight’s narrow beam; do whatever it takes to make yourself its focus. Be ostentatious and be seen; what is not seen is as though it did not exist.

Create an air of mystery

In a world growing increasingly banal and familiar, what seems enigmatic instantly draw attention. Never make it too clear what you are doing or about to do; never not reveal all your cards. An air of mystery heightens your presence by creating anticipation; everyone is watching you to see what will happen next. The mysterious cannot be grasped, and what cannot be seized and consumed creates power.

Do not imagine that to create an air of mystery you have to be grand and awe-inspiring; mystery that is woven into your day-to-day demeanor, and is subtle, has that much more power to fascinate and attract attention. Understand this: Most people are upfront, can be read like an open book, take little care to control their word or image, and are hopelessly predictable. By simply holding back, keeping silent, occasionally uttering ambiguous phrases, deliberately appearing inconsistent, and acting odd in the subtlest of ways, you will emanate an aura of mystery. The people around you will then magnify that aura by constantly trying to interpret you.

If you do not declare yourself immediately, you arouse expectation. Mix a little mystery with everything, and the very mystery stirs up veneration. And when you explain, be not too explicit. An air of mystery can make the mediocre appear intelligent and profound.

If your social position prevents you from completely wrapping your actions in mystery, you must at least learn to make yourself less obvious. Every now and then, act in a way that does not mesh with other people’s perception of you. This way you keep those around you on the defensive, eliciting the kind of attention that makes you powerful.

Never offend or challenge the reputation of those above you

In the beginning of your rise to the top, you must attract attention at all cost, but as you rise higher you must constantly adapt. Never wear the public out with the same approach. An air of mystery works wonders when you need to develop an aura of power and get yourself noticed, but it must seem measured and under control. Do not let your air of mystery be slowly transformed into a reputation for deceit. The mystery you create must seem a game, playful and nonthreatening. Recognize when it goes too far, and pull back.

There are times when the need for attention must be deferred, and when scandal and notoriety are the last things you want to create. The attention you attract must never offend or challenge the reputation of those above you, not, at any rate, if they are secure. You will see not only paltry but desperate by comparison. There is an art to knowing when to draw notice and when to withdraw.

Never appear overly greedy for attention, then, for it signals insecurity, and insecurity drives power away. Understand that there are times when it is not in your best interest to be the center of attention. When in the presence of the powerful and mighty, a king or a queen, or the equivalent thereof, bow and retreat to the shadows; never compete.


Owner of and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog  Follow JMD @ jmdlive