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Fightback. Join the revolution now

Lately, our right to privacy and maintaining our reputation seems to be an uphill battle.

The general disregard towards our right to protect our privacy and reputation is challenge as never before compared to any of the past generations.

Safeguarding our privacy and reputation is nothing about having something to hide. Privacy is about something to protect. Today, our reputation is who we are. That is what we believe in, what people believe in and who you want to become.

Privacy is the right to one self. It is what gives us the ability to share with the world who we are, on our own terms, for people to understand what we are trying to be. Without privacy, without a good reputation, we lose the ability to be ourselves.

The right to privacy is the source, the quintessence of all other rights.

Freedom of speech doesn’t have a lot of meaning if it is depriving us or anyone of a quiet space to decide what it is that you actually want to say or do and this last year was an unfathomable blow to the case of personal and public privacy.

People and Institutions are falling from the skies like dead flies. This is the result of a broken legal system, using the internet to destroy lives and reputations. Phones at sexual assault hotlines all over the world are ringing off the hooks, organizations are scrambling for help and media love it.

With the aggressive and increasing rapid demise of our basic rights to privacy in plain sight, it would be careless for anyone to only rely on businesses or governments to protect oneself. It is now up to each one of us to do whatever is necessary to protect our way of life and prevent anonymity in public to become a thing of the past.

JMD

#fightback

https://www.facebook.com/WarriorForCommonSense

 J. Michael Dennis is a former attorney, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense & Free Speech, The Ultimate Fixer helping you achieve greatness.

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Living on your own terms

“Over half of the new businesses will discontinue operations because of lack of profits or financial funding.”

Most startups will fail in the first three years of their existence

Yes indeed, starting a business does feel good, but it comes at a cost, and very few of the vaticinators and so-called business gurus of this world talk about the sacrifices it will take you to do it, the realistic outcomes of a new entrepreneur, and the reality of what the majority of all new entrepreneur or business founder end up doing when heading down that path.

Most of the time, starting a new business will prove to be a scary proposition, the scariest thing of all being knowing that most new businesses are not successful. Most startups fail in the first three years of their existence. Roughly 20% of new businesses will survive past their first year of operation, and half of all new businesses no longer exist after five years. Only one-third of all new businesses will make it past their tenth anniversary.

While starting a new business can prove to be a horrible decision for some and maybe most, it doesn’t mean you shouldn’t do it. My intention is not to scare you but rather, to simply paint a more accurate picture of what life is often like for a new entrepreneur so you can weigh your options when considering either a new venture, joining an existing venture, or working at and for a more established company at various points in your career.

Being an entrepreneur is simply not that easy and glorious. Too many people are talking about things that they don’t have any clue about, and doing so, they are misleading the next generation of builders into thinking it’s the only way to do something meaningful and rewarding with their lives. This is total bunkum! If you choose to be an entrepreneur, and are fortunate enough to achieve some level of success, plan for a long, lonely ride eating ramen, dealing with people that will do anything for you one day and try to take advantage of you the next. This is the reality!

Why is it that most new businesses fail?

Over half of businesses discontinue operations because of lack of profits or financial funding.

A big issue is under-capitalization at the outset of starting a business. Business owners frequently underestimate how much money will be needed to fund operations. At the same time, they can overestimate how quickly their products and services will catch on in the marketplace.

Entrepreneurs are usually by nature highly confident. The problem is that confidence sometimes leads to overconfidence. It would be great if more businesses were successful and lasted for decades. However, history is telling us that this is not the reality.

REALITY CHECK

1.- Leaders eat alone. You will not be rich.

Very few startups provide founders with enough wealth to give them true financial freedom.

Most of the new entrepreneurs will be lucky if they break even and I am not even considering the possibility of failing. Having done all your homework, the way it should have been done, if you are lucky enough to survive, the Gods of Business being on your side, for the first few years of your new business venture, you will most likely make more money working for an established corporation than you will starting your own company.

All new entrepreneurs should be aware of that reality and seriously consider keeping their day job while starting their business. Time consuming you would say! Sure, but your monthly bills will be paid.

2.- Customers will turn on you.

Let’s assume you are one of the successful startups, and you find some level product or service market fit, you should feel satisfied: you built a product that solves a problem for a reasonably sized population. Remember and seize that moment, because in the years that will follow, you are most likely to encounter situations where your biggest product or service advocates will start to turn on you.

Facing this scenario, you will have to invest significant time and energy trying to maintain the goodwill you have acquired in the past by solving your customer’s and client’s problems. Doing so, business, technical, and market forces will necessitate a number of changes to your offering.

The reality is so that over time, for most new businesses, the constant balancing act between customer satisfaction and literally everything else you have to do to grow your business and maintain your profitability will starts to feel unsustainable.

3.- Even good people can really suck.

Everyone around your startup, including investors, co-founders, and employees will oscillate between fear and greed multiple times during the life of your newly founded company. Even the most successful startup founders have moments where they aren’t sure if they will be able to keep the business going.

Initially, problems will not really get in your way. The odds being already stacked against you, and being light on resources, you take a scrappy approach to getting things done. But, once your business shows any sign of growth, you have to hire employees, freelancers or both. You take investment and all of the sudden the small problems start to take up more and more of your time.

You now have to deal with a growing set of people that are counting on you to return a premium on investment or keep your employee’s jobs safe. All of a sudden, you only need one big problem to start losing sleep.

IN ONE WORD:

If you choose to be an entrepreneur, and are fortunate enough to achieve some level of success, plan for a long, lonely ride eating ramen, dealing with people that will do anything for you one day and try to take advantage of you the next.

Your life just got infinitely more complex.

JMD

 

more-email-subscribers

Bunkumless.com: The best thing since the invention of the time machine

Since 2012, I have personally typed and carefully went through every single email I sent. I sent thousands of emails, resulting in an 18% sent-to-publication success rate. There was and there is still no miracles here, only painful experiences, hard work. blood, sweat and tears.

During my first few weeks I made sure to carefully note every email I sent, every response I received and whether it led to a successful new acquisition or not. For every five emails I sent, I would get one new subscription.

Over the next year and a half, I would continue sending about five hundred emails a week that, resulted in 150,000 visits to my client’s blogs and websites. The conversion rate averaging 40%, this eventually led to a total of 60,000 new subscribers.

You want to achieve the same results?

There are two options:

Option 1: You click here to hire me;

Option 2: You do your homework.

You decided to do your homework!

This is a full-time job and here is what you need to do to drive thousands of signups for your business:

  1. Do your research

Before ever sending out your first emails or answering any emails you may receive, you need to research the people, the persons you are talking or want to talk to:

Google their name; read their work online; bookmark some of their great pieces of work; scroll through their social profiles; learn about what makes them tick, what annoy them or makes them angry; check their political affiliation, how they feel about important social topics and their opinions on the subjects.

This research will help you learn what they are interested in and what they are most likely to notice in a conversation. Use this information wisely and in a timely manner. This being done, look to attract media attention.

  1. Make yourself familiar

You are now ready to procced with your first email campaign. There is a reason why it is called “Cold Email”. It is your first contact with people who know little or nothing about you. Unfortunately, people tend to like places, things and people they are familiar with and ignore unfamiliar people and novelties.

Before sending an email, make sure to devise a way to get your contact to remember your name or the name of your product or service. Before sending your emails, follow your prospective contacts on social media. Try interacting with them and see how it goes. Contact them after a big change or success in their life. A quick “congrats” or “Happy Birthday” will go a long way.

  1. Personalize your emails

Most people can immediately spot a mass email and are quick to discard it. In your email to strangers and prospective customers or clients, make sure you mention their name, their product/service or the name of their company. Write and tell them about why they are special to you and what made them stand out among many others.

  1. Find something you have in common

Never send an email before finding at least one thing you have in common with the person or the business you are reaching out to. Finding something in common with people you are trying to talk to makes you more likable and familiar to them.

  1. Strike a conversation

People love being asked questions and talk about themselves. Make sure you hit the right topic and they will not be able to resist replying. Whoever you want to talk to, learn enough about these persons to figure out what gets them excited. Strike and make sure to maintain a conversation about it.

  1. Use emotional hooks

Like for “Cold Calls” using “emotional hooks” in a cold emailing takes a few smart adjustments but when done properly, they are incredibly effective and produce amazing results. One of the most basic emotions is “Desire”. If your prospects are truly motivated, if they have “Desire”, if only for one of your products or services, then they will feel connected to you. And the more they desire, the more interesting you and what you have to offer become.

  1. Make it short and simple

The ideal length of a Public Relations or Marketing pitch always has been two to three paragraphs. Apply this simple rule to every cold email you send. Avoid overselling, getting lost in long pitches or overwhelming your reader with too much info. Avoid alienating your readers: go straight to the point.

Think about what you want to say, the message you have to convey. Stay focus. Focus on the main point of your email and edit out all unnecessary parts. Assign a goal to your email and then, to each sentence. This being done, edit out all the sentences that do not support the main goal of your email.

  1. Make your email about them, not you

Focusing on yourself and the points you are trying to bring up, focusing mainly on the benefits of your products or services is a mistake. Your email will not be relevant to anyone, to any person unless you focus on them.

Make your email everything about your contact, your prospective customer, not you. People love to talk and hear about themselves. Use this petty human characteristic against your reader and start with focusing on them and only them.

  1. Check the clock

Before sending any email, double check the time zone of your prospects, of your targeted audience and schedule the release of your emails to reach them while they are at work and still focused enough. 5:00 P.M. is not a good time.

Mornings are best, but not too early. Tend to aim at 11 A.M. deliveries.

If you want them to notice you, be respectful of your prospects’ time and make sure your email is still relevant. The perfect pitch is timely, relevant, personal and intriguing enough to get a conversation started.

  1. Follow up

Follow-ups get 30% higher response rates than first emails.

Make sure to follow up by writing a quick email acknowledging how busy and important your contacts are while politely asking them to consider your email one more time.

One last word

Again, all of this is time consuming and if you don’t have the right tools, this will fast become a full-time job.

If you do not have the time, I can do it for you.

JMD

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Share it with a friend. If you did not like it, tell me about it on Twitter.

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

 

Stop-Thinking-Too-Much-

Stop thinking and do whatever it takes!

What do you do, when you no longer know what to do?

How many times over the years, have I been facing these situations where it looks that there was absolutely no tomorrow, that I had no longer anything to lose, these situations where planning was absolutely and totally non-practical and not to say unequivocally overrated and did I survive?

When facing the unknown, facing disaster, the more you plan, the more you plan, the more you prepare; the more you are facing certain death. There are no revenues coming in and, the longer you plan and prepare, the more certain someone will beat you to the punch introducing your great idea to the world before you or beating you to the finish line getting the job that you are so desperately trying to get.

Unless you have enough money in the bank to allow you to survive while you are thinking or need tens of millions to get underway, a full-blown business plan does not make any sense. Roll up your sleeves, define your niche, embrace hard work, act your way into learning and take a first step toward your goal. Pause and repeat building that learning into your next step and walk your way up.

What do you have to lose?

JMD

jmdlive@live.ca

Michel Ouellette JMD [jmdlive.com] is a Public Affairs & Communications Strategist, a miracle worker for entrepreneurs, executives and social innovators.