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viral blog posts

“There is nothing new under the sun…. Just give your reader something to talk about.”

Save yourself some TIME and EFFORT

One of the worst mistake you can make as a writer is to believe everything you do has to be original. You can’t afford to spend months or years dreaming up a daring new approach for everything you write. A better way is to watch what is and has been working for everyone else and then creatively adapt it for your own purposes.

True genius is clothed in the ideas of others

There is nothing new under the sun. The author of The Holy Bible did not write anything you; they simply stole the plots of previous generations and cultures and adapted them to their own needs and reality. Shakespeare, to make it big, did not start from scratch; he simply spent a lot of time adapting and rewriting the content from the ancient Greek and Roman plays. Even Thomas has to plead guilty; he practically plagiarized the Declaration of Independence from John Locke.

More than often, the key to great writing is blatant and unrepentant theft; the best writers are often the best thieves.

None of those irresistible headlines you may see on the covers of the greatest magazines are new. The same is to be said about all of these blog posts that go viral. If you look carefully at any great headline, you can distill it down to some “Fill in The Blanks” templates that works for almost every topic you want to write about, whatever your niche and audience.

There is nothing new under the sun

Deal with the complexity of life looking at the headlines and great papers that have worked time and time again for some of the most popular authors and publications in the world.

Carefully consider what you read. There is nothing new under the sun. Everything has been said and written. While reading, consider every theme that is being exploited, stop at every headline and write down a few that you can adapt and use to suit your own needs either in your blogs, articles or book.

You want to go VIRAL?

You want to go viral, pay specific attention to one of the most successful headlines ever, the “Granddaddy of All Headlines”, the “HOW TO” headline that has been used for almost 100 years.

Why is that headline so powerful?

Only because most readers are naturally biased toward articles that help them do something. Ideas and opinions are great, but for most people, they have no lasting practical value. To really get their attention, they need an expert to show them how to apply those ideas in a practical way that applies to their specific situation.

This should be the premise, the foundation of all your writing.

If you are successful in teaching people useful, something that can save them TIME and MONEY, people will not resist reading you, clicking and buying your books.

Most people are not just interested in “WHAT TO DO”; they are also concerned with “WHAT TO BE” and “HOW TO BE” what they want to be. Most people are interested in reading about anything about HOW TO transform themselves in almost any way they can imagine and struggling to become.

By figuring out which traits your audience most desires and then putting them into your headlines, you will harness this natural curiosity people have in transforming themselves into something more, into something they are not, into something they aspire to become.

Most people do not want to settle for just being good. Most people aspire to be, to become the very best at what they do. They want to dominate their area of expertise. By recognizing this inherent desire of most people to “STAND OUT”, in every one of your headlines, they quickly move from a simple promise of help to an irresistible lure, especially if your headline is written in the form of a “LIST-BASED HEADLINE”.

Lists based headlines are a highly efficient way to organize the information you want to disseminate. People know exactly what they are getting into before starting reading and clicking. It is all about perception. A list based headline is approachable and non­threatening.

Subconsciously, most people have this natural tendency to believe that most of the ideas or hints of an article will not work for them; but none of these people cannot resist the idea that maybe they may or will find one idea that will. The more ideas your article offers, the better the chance for them to find one that applies specifically to their situation.

Give your reader something to talk about

You want people to read your blog posts, your articles?

You need to make the readers curious. You need to use these power words and easy sounding list based headlines that will motivate the reader into checking out your blog post, your article or book.

Your headline shall be designed to harness the curiosity of the reader that is already there. Your blog, article or book shall give the reader something to talk about. It shall reflect the promise to satisfy their curiosity as well as give them something interesting to talk about.

Your blog, article or book shall offer comfort and reassurance. Especially when times are tough, people like to be confirmed in their opinion and, the prospect of spending time reading someone who understand their situation and offer some relief is strongly appealing.

Not belonging or feeling a part of something bigger than themselves is one of all people greatest fears. No one wants to be or stand alone. While opinions may be plentiful, it is always very difficult to resist a headline that presents an interesting take on a topic you care about.

Readers who will agree with you will click to validate their own ideas. The more skeptical readers will click and read your blog, article or book to find out if there is any weight in your claim. The more controversial or shocking your viewpoint or idea, the more people will want to find out whether you can make it stick.

Write to solve your reader’s problems, not yours

Most people these days are busy and when problems come along, they want to solve them as quickly and efficiently as possible.

Sometimes it is a problem you already know something or everything you know about. Other times people will raise problems you and many others like you are or were not aware of. Either way, offer your readers a fix to put this or these problems behind them, so they can get on with their day.

Any fix that will provide people with more TIME and save or make them MONEY is a winner. No one can resist such a headline that promises such results, and offer them a fix in the same breath. People will bookmark your blog post, they tell their friends about it, and retweet it and you can get traffic from it for years.

Write a great headline and “GO VIRAL”

You could write a post every day for a year and not even come close to exhausting all the possibilities of writing a great headline. Sometimes, the difference between a good headline and a great headline is only a well-chosen word dropped in exactly the right place.

Just add a little interest in your headline by simply adding a power word to your title, power words, powerful adjectives that will add strong emotions to your heading, emotions like anger, excitement, disgust and desire, thereby setting it apart from those that have come before.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

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clear-and-simple

Bad business writing drives everybody nuts

Bad business writing drives everybody nuts, slows your business down and compromise your success and profitability. Poorly written material is a waste of your time, your employees’ time and your customers’ time. What you read and what people read is too often ineffective because it is too long, poorly organized, unclear, filled with incomprehensible jargon, and imprecise. It drives people and customers away.

Good business writing creates alignment, boosts productivity and profitability.

When writing email, technical bulletins, memos, business letters and marketing material, everybody, from the CEO down, must set an example by communicating exactly what they want. Good business and marketing writing commands that you clearly state, either in the subject line or title, and the first two sentences of everything you write whatever is to be achieved and the desired results. Lose the filler and do not waste anybody’s time especially your prospective customers’ time.

Do this right, and you will get a reputation for honesty, truthfulness and, more importantly, you will retain your actual customers and attract new ones.

When writing, focus on the end user and everything else will follow.

Clarity tells everyone that they can trust you. When writing business and marketing material, focus on providing the best user experience possible, the best customer experience possible. Whether you are designing a new blog or website, writing a business letter or drafting a memo or email, always make sure that whatever you write will ultimately serve the interests of the end user or customer rather than our own internal goal or bottom line. Doing so, it will surely and definitely improve your business productivity and profitability.

Bunkum does not impress anyone. Bunkumless does! Every employee and customer can understand that bunkumless rings true.

Good business writing reflects clarity and honesty.

Unclear writing allows unclear thinking. Clear business and marketing writing always make sure to use well-organized, active-voice sentences. Clear business and marketing writing is everything about explaining what is happening, what ought to happen, what people need to do and what customers need to know. Nothing else! Unclear writing and language reflects nothing else than confusion and dishonesty.

Good business and marketing writing makes smart people stand out. Prize clarity, you and your business will rise to the top.

Always make sure to say what you mean.

Bunkumless.com provides you with no bullshit, no nonsense business and marketing writing material.

Bunkumless.com always make sure that the material ending up on your desk is clear, efficient, productive, profitable and, above everything else, bunkumless.

The options are yours:

You may decide to waste your time rooting through your subordinates’ unclear writing, or you can spend effort changing your business or corporate culture to one that prizes brevity, clarity, and directness. Bunkumless.com is here to assist you.

That is worth the money and the effort:

Everyone in your business and organization, especially you and your management team, will end up more productive. Increase your productivity and you will increase your profitability. Your success is our success.

Yes, indeed:

It is time to clear all the crap out of your website, your blogs, your desk and inboxes and make your business and marketing writing efficient and productive.

It is time to commit to a culture of clarity. If nothing else, one thing is sure, it will make your day, your employees’ and your customers’ reading a lot less annoying.

JMD

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Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

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Press Release

Too many communicators still get it wrong

Here are some of the things that you should absolutely include as part of your press releases and some of the things you should avoid at all costs. 

The Do’s of your Killer Press Release

  • Make sure to send out only news worth bragging about
  • Always answer the 5 Ws: Who; What; When; Where and Why
  • Always include a quote from one of your top executive
  • Have a boilerplate, “About Company”, section
  • Include a media contact, your website, your social media networks, a dateline and a phone number. Also include photos, videos, info graphics and logos; they are shared 3.5 times more than text only. Include linked search engine optimization keywords; include one for every one hundred words
  • Write in the third person and use bullets to break up long blocks of texts. Always make sure to follow proper spelling, punctuation and grammar and have a second set of eyeballs to proofread your text
  • Follow the AP Stylebook or Chicago Manual of Style
  • Create a catchy headline, keeping it between 60 and 80 characters, not including the spaces
  • Finally, use a relevant tool to identify relevant journalists and consider sending your press release trough a newswire service

The Don’ts 

  • Never assume everyone will read every word of your press release
  • Never exaggerate or make false claims
  • Never send the same press release twice
  • Never use slang, industry jargon or acronyms
  • Never over stress a point, keep it short, never write more than 800 words and never use exclamations marks or hyperbole.
  • Except in a quote, never use the words “We”, “You” or “I”. Write in the third person and avoid burying quotes within long paragraphs
  • Avoid burying the point of your press release
  • Avoid blasting in any form of “cc” or “bcc” email
  • Avoid linking your press release to unreliable or unprofessional websites
  • Never leave out source credit
  • Never trash your competition and,
  • Never send your press release to journalists that do not cover your industry or domain of activity.

JMD

Michel  is an enthusiastic writer, columnist and social activist who most enjoys evolving in complex interactive situations.

jmdlive@live.ca

http://jmdonline.tumblr.com/