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Bunkumless.com: The best thing since the invention of the time machine

Since 2012, I have personally typed and carefully went through every single email I sent. I sent thousands of emails, resulting in an 18% sent-to-publication success rate. There was and there is still no miracles here, only painful experiences, hard work. blood, sweat and tears.

During my first few weeks I made sure to carefully note every email I sent, every response I received and whether it led to a successful new acquisition or not. For every five emails I sent, I would get one new subscription.

Over the next year and a half, I would continue sending about five hundred emails a week that, resulted in 150,000 visits to my client’s blogs and websites. The conversion rate averaging 40%, this eventually led to a total of 60,000 new subscribers.

You want to achieve the same results?

There are two options:

Option 1: You click here to hire me;

Option 2: You do your homework.

You decided to do your homework!

This is a full-time job and here is what you need to do to drive thousands of signups for your business:

  1. Do your research

Before ever sending out your first emails or answering any emails you may receive, you need to research the people, the persons you are talking or want to talk to:

Google their name; read their work online; bookmark some of their great pieces of work; scroll through their social profiles; learn about what makes them tick, what annoy them or makes them angry; check their political affiliation, how they feel about important social topics and their opinions on the subjects.

This research will help you learn what they are interested in and what they are most likely to notice in a conversation. Use this information wisely and in a timely manner. This being done, look to attract media attention.

  1. Make yourself familiar

You are now ready to procced with your first email campaign. There is a reason why it is called “Cold Email”. It is your first contact with people who know little or nothing about you. Unfortunately, people tend to like places, things and people they are familiar with and ignore unfamiliar people and novelties.

Before sending an email, make sure to devise a way to get your contact to remember your name or the name of your product or service. Before sending your emails, follow your prospective contacts on social media. Try interacting with them and see how it goes. Contact them after a big change or success in their life. A quick “congrats” or “Happy Birthday” will go a long way.

  1. Personalize your emails

Most people can immediately spot a mass email and are quick to discard it. In your email to strangers and prospective customers or clients, make sure you mention their name, their product/service or the name of their company. Write and tell them about why they are special to you and what made them stand out among many others.

  1. Find something you have in common

Never send an email before finding at least one thing you have in common with the person or the business you are reaching out to. Finding something in common with people you are trying to talk to makes you more likable and familiar to them.

  1. Strike a conversation

People love being asked questions and talk about themselves. Make sure you hit the right topic and they will not be able to resist replying. Whoever you want to talk to, learn enough about these persons to figure out what gets them excited. Strike and make sure to maintain a conversation about it.

  1. Use emotional hooks

Like for “Cold Calls” using “emotional hooks” in a cold emailing takes a few smart adjustments but when done properly, they are incredibly effective and produce amazing results. One of the most basic emotions is “Desire”. If your prospects are truly motivated, if they have “Desire”, if only for one of your products or services, then they will feel connected to you. And the more they desire, the more interesting you and what you have to offer become.

  1. Make it short and simple

The ideal length of a Public Relations or Marketing pitch always has been two to three paragraphs. Apply this simple rule to every cold email you send. Avoid overselling, getting lost in long pitches or overwhelming your reader with too much info. Avoid alienating your readers: go straight to the point.

Think about what you want to say, the message you have to convey. Stay focus. Focus on the main point of your email and edit out all unnecessary parts. Assign a goal to your email and then, to each sentence. This being done, edit out all the sentences that do not support the main goal of your email.

  1. Make your email about them, not you

Focusing on yourself and the points you are trying to bring up, focusing mainly on the benefits of your products or services is a mistake. Your email will not be relevant to anyone, to any person unless you focus on them.

Make your email everything about your contact, your prospective customer, not you. People love to talk and hear about themselves. Use this petty human characteristic against your reader and start with focusing on them and only them.

  1. Check the clock

Before sending any email, double check the time zone of your prospects, of your targeted audience and schedule the release of your emails to reach them while they are at work and still focused enough. 5:00 P.M. is not a good time.

Mornings are best, but not too early. Tend to aim at 11 A.M. deliveries.

If you want them to notice you, be respectful of your prospects’ time and make sure your email is still relevant. The perfect pitch is timely, relevant, personal and intriguing enough to get a conversation started.

  1. Follow up

Follow-ups get 30% higher response rates than first emails.

Make sure to follow up by writing a quick email acknowledging how busy and important your contacts are while politely asking them to consider your email one more time.

One last word

Again, all of this is time consuming and if you don’t have the right tools, this will fast become a full-time job.

If you do not have the time, I can do it for you.

JMD

Did you like this article?

Share it with a friend. If you did not like it, tell me about it on Twitter.

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

 

Young lady standing and making phone call with message icons Bunkumless.com: The best invention since the time machine

Bunkumless.com, is now providing “FREE” professional and corporate virtual branding and marketing services to its clients around the world.

If you are a startup or have a small business and you do not want to invest in additional infrastructure or employees to grow your business, you should certainly hire a virtual assistant or a corporate virtual services provider firm!

Bunkumless.com may well be that firm. Bunkumless.com virtual assistants and corporate services are known for reliability and dedication toward work assigned. Bunkumless.com only work with people who are 100% committed to growing their business through real, targeted creative marketing. And they get results.

If growth matters to you, if you want to level up, this opportunity is for you.

What Bunkumless.com is offering you is a FREE 30 minutes’ consultation to evaluate your branding and marketing needs and wants.

During this 30 minutes’ FREE interview, Bunkumless.com provides you with initial advice and a possible strategy that you can follow based on your actual situation, goals and desired results. Bunkumless.com works through your business model, find out where you may need some work, and offer you suggestions.

For more information on this offer, click here

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

 

 

 

sustainability

Consumers want to feel good about the companies they buy from. What is your company doing to help that happen?

Informed consumers want more than the latest fashions, technologies and entertainment options: They are also concerned about environmental issues, fair trade and social equality. They want to purchase their goods and services from companies responsive to these issues.

This connection between economic and social choices provides entrepreneurs with great marketing opportunities, and there are at least five reasons why adding a focus on sustainability or other social issues will help you expand your customer base.

1. Rational versus emotional

People believe their purchasing decisions are based on rational choices, but most consumers decide what to buy and whom to buy it from, based on their emotions. Hot-button issues such as deforestation or hunger in the developing world can become marketing tools Most consumers seek an emotional connection and want to feel good about how they spend their money. Marketing the actions your company takes to respond to selected hot-button issues provides that feel-good experience for your customers, which can translate into an emotional connection with your business.

2. Cause-based spending

Some consumers are passionate about various causes. These people choose to purchase products from companies that support their causes or oppose the same things they do, such as animal cruelty and genetically modified foods. Cause-based spending can have a significant impact on small businesses. When faced with the option of purchasing two products of equal quality, 90 percent of U.S. shoppers choose to purchase the cause-branded product or buy from a cause-branded company.

3. Hot-button topics

These topics often arise from a trending news story, health issue or social challenge, and you can use these issues to effectively and tactfully promote your products or services. You can capitalize on public policy issues by using marketing tools that promote your commitment in a variety of ways. Sustainable practices, for example, save you money, and you can pass those savings along to customers.

3. Education as entertainment

Marketing to environmental or social causes can also take the form of entertainment. Education as entertainment can be done with a simple but heartfelt video explaining why your company supports a particular cause and specifically how people who shop with you are participating in the process.

5. Social media trends

Whether it’s through Instagram or Twitter, trending topics on social media can help create targeted marketing and sales campaigns. You can integrate these issues with your current social media campaigns, such as reveal-based content and quizzes to increase target audience engagement. Use your platforms to inform, educate and connect with like-minded consumers on the causes or issues you support.

Bottom line

Cause-based marketing is an excellent opportunity to present your environmental, sustainable actions or social passion with your target audience. Your efforts will promote the issues you care about and your business. People who support specific causes are more likely to spend their money at businesses that share their interests. Use social media and other opportunities to educate and entertain people about your cause as well as your products and services.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

For the full text of this article: https://www.entrepreneur.com/article/287301

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spectacular-lady_gaga

Create compelling spectacles

When re-creating yourself, re-inventing yourself, create compelling spectacles, striking imagery and grand symbolic gestures to create this aura of power to which everyone will respond. Stage spectacles, full of arresting visuals and radiant symbols that will heighten your presence for those around you. Dazzled by appearances, no one will notice what you are really doing.

Human nature is such that people do not always want words, or rational explanations, or demonstrations of the powers of science; they want an immediate appeal to their emotions. Give them that and they will do the rest. The simpler the spectacle the better. Understand and remember this: Your search for success and power depends on shortcuts. You must always circumvent people’s suspicions, their perverse desire to resist your will.

Images are an extremely effective shortcut: Bypassing the head, the seat of doubt and resistance, they aim straight for the heart. Overwhelming the eyes, they, they create powerful associations, bringing people together and stirring their emotions. Symbols and images, like colors, are very potent weapons.

Weave visual clues into an encompassing gestalt to establish a trademark that will set you apart. Then, take the game further: Find an image or symbol from the past that will neatly fit your situation, and put it on your shoulders. It will make you seem larger than life.

Short-circuit the labyrinth of words

Using words to lead your case is risky business: Words are dangerous instruments, and often go astray. The words people use to persuade us virtually invite us to reflect on them with words of our own; we null them over, and often end up believing the opposite of what they say. It also happens that words offend us, stirring up associations unintended by the speaker. The visual, on the other hand, short-circuits the labyrinth of words. It strikes with an emotional power and immediacy that leave no gaps for reflection and doubt. It leaps right over rational, reasonable thoughts.

Understand this: Words put you on the defensive. If you have to explain yourself your power is already in question. The image, on the other hand, imposes itself as given. It discourages questions, creates forceful associations, resists unintended interpretations, communicates instantly, and forges bonds that transcend social differences. Words stir up arguments and divisions; images bring people together. They are the quintessential instruments of success and power.

The symbol has the same force, whether it is visual or a verbal description of something visual. The symbolic object stands for something else, something abstract. The abstract concept, patriotism, courage, love, is full of emotional and powerful associations. The symbol is a shortcut of expression, containing dozens of meanings in one simple phrase or object. The symbol contains untold power.

Never neglect the way you arrange things visually

The first step in using symbols and images is to understand the primacy of sight among the senses. In the past, it has been argued, sight and the other senses operated on a relatively equal plane. Today, the visual has come to dominate the others, and is the sense we most depend on and trust.

Never neglect the way you arrange things visually. Factors like color, have enormous symbolic resonance. The visual contains great emotional power. Find and associate yourself with the images and symbols that will communicate in this immediate way today, and you will have untold power.

Most effective of all is a new combination, a fusion of images and symbols that have not been seen together before, but that through their association clearly demonstrate your new idea or message. The creation of new images and symbols out of old ones in this way has a poetic effect; viewers’ associations run rampant, giving them a sense of participation.

Visual images often appear in sequence, and the order in which they appear creates a symbol. The first to appear symbolizes power; the image at the center seems to have central importance. The idea is to give yourself an aura, a stature that your normal banal appearance simply will not create.

The best way to use images and symbols is to organize them into a grand spectacle that awes people and distracts them from unpleasant realities. This is easy to do: People love what is grand, spectacular, and larger than life. Appeal to their emotions and they will flock to your spectacle in hordes. The visual is the easiest route to their hearts.

People are always impressed by the superficial appearance of things.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

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Trump in Nashville

“A lot of people are going to be very happy.”

Saturday August 30, Donald Trump promised to make an announcement “very soon” on whether he will rule out running as an independent candidate. For a few weeks now, State Republicans parties have been trying to put the squeeze on the billionaire businessman, who has yet to rule out a potential spoiler role. In order to appear on the South Carolina GOP primary ballot, the Republican presidential candidate must pledge by September 30 that he will not launch an independent or third party bid if he fails to win the nomination. And Trump has repeatedly refused to firmly close the door on such a move.

Speaking to the press after an hour-long speech to the National Federation of Republican Assemblies, the Trump said: “the Republican Party has been treating me very, very fairly. All I ask is fairness. Over the next couple of weeks, you’re going to see some things that are very interesting. I’ve been treated very nicely. I’m leading in every poll … I have a great relationship to the Republican Party, to the conservatives, to the evangelicals. … In terms of victory, running as a Republican would certainly be the best path to victory. We’re going to make a decision very soon, and I think a lot of people are going to be very happy.”

Asked if his staffs are fair game, Trump replied: “Sure they are,” but criticized his staff for putting up a sign at an event he had in Massachusetts Friday night that asked $100 per person for entry, allowing the press to describe it as a fundraiser when it should not have been called that. “I spend millions of dollars on jet fuel,” he said. “I’m turning down millions. I don’t want your money!” “I got so angry at my people because someone put up a sign saying $100,” he said. “First of all, its peanuts. It doesn’t mean anything. But they used it to try to marginalize me. The bottom line, is I’m self-funding my campaign.”

My opinion?

As an independent, Trump would won the presidential race!

JMD

JMD is an enthusiastic writer, columnist and social activist who most enjoys evolving in complex interactive situations.

jmdlive@live.ca

http://jmdonline.tumblr.com/

Trump

Why Not Donald Trump for President?

The billionaire businessman is at it again

Donald J. Trump is known for his brash behavior and shameless bravado. For years he has given his personal and unwarranted opinion on everything including political matters. Now, he has set his sights on the presidency of the United States, and he doesn’t seem too worried about who he offends on his way there. Despite his claims and comments are often inaccurate, negative and divisive and a campaign that defies political, he continues to rise reaching new heights in opinion polls.

The Republican powers have never been on Trump’s side. But Trump, tapping into an anger and resentment among conservatives who feel that establishment politicians are ignoring their concerns and diminishing their issues and with his latest bit of political performance, is turning his party upside-down.

“Talk about issues”

The nine other Republican candidates for the investiture of their party, given the opportunity, will express their views and frustration regarding Trump’s campaign and behavior. Recently Mike Huckabee expressed his frustration at the single-mindedness of the reporters surrounding him: “Do we have another non-Trump question?” He asked. “I’m running for president, I’m not running for social media critic of someone else who’s running for president. Talk to me about issues.”

About Megyn Kelly

Following his unwillingness to commit to supporting the Republican nominee if he isn’t it, his general cluelessness about foreign policy specifics and the Megyn Kelly’s Incident, for some, it seems that Trump had lost the Republican crowd. But does that mean he lost his commanding lead he had in the latest round of public opinion polls? That we will soon find out.

Let me tell you: the Trump Show is far from over.

JMD

Michel  is an enthusiastic writer, columnist and social activist who most enjoys evolving in complex interactive situations.

jmdlive@live.ca

http://jmdonline.tumblr.com/

Dreaming

Don’t blind yourself!

In today’s globalism and more than ever interconnected domains of our daily lives, for whoever wants to prosper, having the most appropriate Public Affairs & Communication Strategy is now vital. Public, private, corporate or institutional entities are no exceptions.

Public policies and regulatory environment are more complex than ever and in a world where instantaneous communications can turn any minor issues into major problems, success in any field of activity, whatever the product, the service, the cause, the ideology or idea, is nothing else and everything about designing the most appropriate strategy to sell, move and promote.

Empowering yourself is no exception.

JMD

Michel  is an enthusiastic writer, columnist and social activist who most enjoys evolving in complex interactive situations.

jmdlive@live.ca

http://jmdonline.tumblr.com/

Customer

Slow down: Get a customer first!

If you build it, they may not come.

While you are focusing all your resources on product development, looking for the perfect product or service, just remember that it is really hard to get a thousand customers without getting the first one. Your product or proposed service just does not matter, at least not at the level you think it must. Think thinking strategically and spend at least as much time on customer development as you do on your product or service development.

You want to succeed? You want to penetrate the market? Force the discipline of spending brain time on this issue. Bake customer development into your planning sessions. As a leader, make your actions speak loudly: “GO GET A CUSTOMER!” Get out of the office and go get a customer. Now that you have a customer, develop the perfect product or service for that customer and keep on doing the same thing for all the other customers to come.

Whatever you do, whatever service you provide, make finding your first fifty, your first one hundred customers your primary goal!

JMD

jmdlive@live.ca

Michel Ouellette JMD [jmdlive.com] is a Public Affairs & Communications Strategist, a miracle worker for entrepreneurs, executives and social innovators.

 

Networking

Make it fun and enjoyable for everyone

It is always true that alone or without a customer, you are not going anywhere. It is, and it will always be others, who will eventually decide whether to buy or not your product, your service, whether to hire you or not, give you that promotion, or invest in your project. This is the one and only reason why you shall always look forward to further consolidate and develop of your brand by fostering your existing contacts and acquiring new ones. The quantity and quality of your contacts is and always will be the best yardstick with which to measure the success of your personal and professional branding and this is what networking is all about.

Networking and branding is all about helping other people.

Whatever the nature of the social or professional event you may be considering attending, always think networking. Think about how can you be of any help to others first and how you can forge a relationship that will be ultimately beneficial for both parties. When meeting with people, new or old acquaintances always think about how you can help these people. Speaking about their personal or professional life, listening to them instead of speaking about you is always a good start and very good branding.

Good branding and networking is all and everything about attending the right events, speaking to the right people in the right time and in the right way.When conducted properly, networking is usually fun, productive and the greatest personal and professional branding tool that you may have.

Just remember to make it fun and enjoyable.

JMD