Problem Solving Content Now Reigns Supreme

The days of lengthy articles optimized for keywords driving new traffic are dying out. “Problem Solving Content” now reigns supreme.

Content Marketing is an ever-changing market and Personalized Content, is one of its best kept secrets. Consumers are no longer fooled by brand advertisements. People are now looking for content that solves their everyday problems and transparency, as a trend, is growing exponentially. The days of lengthy articles optimized for keywords driving new traffic are dying out. The days of purely informative and promotional content are over. People are looking for personalized content that dives deeper in the daily trending topics that will offer short and precise answers to their everyday problems.

Anyone can create content but not everyone can create content that will allow you to stand out from the crowd.

The secret is to create content that stands out.


J. Michael Dennis is a former attorney, a Trial Consultant, a Trial Scientist, Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

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Content Marketing and Media Exposure

Content Marketing

Expand your credibility: Syndicate your content!

Media generally does not generally pick up content and content never goes viral on its own.

You are already involved in content marketing; here is what to do next.

Your first critical step is to build your media network. Seek out all what you can about the people who write about the topics you are interested in. Get to know these people. Share their content. Bring them story ideas even when you have nothing to gain personally from them. Most journalists and bloggers use Twitter to find their stories. You absolutely have to be connecting with them on Twitter. Journalists and bloggers can help spread the word especially when your story is relevant and interesting to their audience.

A picture is worth a thousand words; optimize your visual assets. For every article, find a picture, an illustration that delivers the message that you want to convey, an illustration that speaks to the reader, that drives the nail down. Use descriptive filenames for your illustrations, optimize your alt tags, and use image site maps to ensure your visual assets are findable.

Over and above everything else, think strategically, think systemically; think of your content as being a part of a greater project: Getting the Maximum, the Greatest Exposure Possible and never let a story die. Always come up with at least three follow-up articles referring back to the original story and syndicate your content. If you’re putting time and effort into developing your own stories, syndicate your blog content.

It definitely helps expand your reach and credibility with media when you are appearing in mainstream media outlets. Target International Press, media outlets that translate articles from one language to another, like AP, AFP, Thompson Reuters, Dow Jones, and IDG. If you’re appearing in these massive publications, you will have no trouble attracting smaller, international local news outlets. Finally, Do not neglect Traditional Media. Coverage by the traditional medias always turns out to be a great driver for more press pickups. Today, all television and radio stations also have digital outlets and are still incredibly effective for authority building.

Make sure you know everywhere the content will end up so you can promote it through your own social and email marketing channels.


Michel Ouellette JMD [] is a Public Affairs & Communications Strategist, a miracle worker for entrepreneurs, executives and social innovators.

Content Branding and Marketing

Concept of vision in business

The Way of the future
The final countdown | by: Michel Ouellette JMD

For the years to come, useful content should be at the core of your Branding and Marketing strategy.

Consumers and employers no longer trust and believe in the traditional world of information and communications. Smart individuals and professionals understand that traditional branding and marketing techniques are now becoming less and less effective by the minute, and that “Content Branding and Marketing” is the way of the future.

But what exactly is Content Branding and Marketing?

“Content Branding and Marketing is: a “Branding” and “Marketing” technique of creating and distributing relevant and valuable “Content” to attract, acquire, and engage a clearly defined and understood target and objective.”

Content Branding and Marketing is a technique and strategy designed to attract prospective employers and/or customers and retain their attention and loyalty by creating, curating and engaging content, publishing and circulating relevant and valuable information, that could and will influence and enhance the prospective targeted audience behavior positively in your favor. 

It is an ongoing process that is best integrated into your overall branding and marketing strategy, focusing on owning the media, not renting it.

Content Branding and Marketing is the “Supreme Art” of communicating with your targeted audience without looking like begging or peddling. It is a non-interruption, an ongoing branding and marketing technique. 

Instead of pitching your products or services, you deliver useful and valuable information to your prospective and existing customers that will help them make a decision in your favor so they can reward you with their business and loyalty.

Believe me it works!

To be continued…


Michel Ouellette JMD is a talented keynote and motivational speaker, public affairs & communications Strategist. For more about “Making It” in the years to come and coming soon: “Standing Out” .
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