The COVID-19 pandemic has resulted in changes none of us could have imagined, but what happens next?

If you had asked me  a year ago, I would have told you there  was no way that school children could shift overnight to online  learning; that it was impossible for banks to offer mortgage holidays;  impossible to double unemployment benefits; impossible to house rough  sleepers or put a hold on evictions; impossible to offer wages subsidies  and definitely impossible to get people to stay home from the  beach, the restaurant and the public places.

But we did it.

If you had asked me  a year ago, I would have told you there  was no way that a government could impose “Stay at Home” and “Business Shutdown” policies; give away millions of dollars in people and business assistance.  But it did happen and,

Somebody will have to pay for this!

SMALL GOVERNMENT: A principle  widely invoked to describe  an economic and political system where there is minimal government  involvement in certain areas of public policy or the private sector,  especially matters considered to be private or personal.

Today, COVID-19 has made one thing terribly clear: “Government is not the same as  business.”

The role of government is to regulate and guide the  increasingly complex social landscape and business is only a part of that  landscape. Health, infrastructure, the legal system, education: these  are not businesses. First and foremost they are part of society, part of  our duty to each other and to the system that we are all, or should be, beneficiaries  of.  But that is a whole other  catastrophe that has been made awfully clear in the last six months.

So what is it that Covid-19 has ripped open?

The fragility of social space and the  robustness of our need to share? The catastrophic misdirection of the  past 30 years of economic and social planning?

What Covid-19 has ravaged is the whole idea of small government. What Covid-19 has  highlighted is the importance of social and economic justice. Today, in many countries around the world, some of the most interesting, creative and innovative   thinkers are ready to imagine a better World and to fight for it: “A compelling vision for a stronger economy, a  fairer society and a more environmentally sustainable future.”

Be part of this new world!

Michel Ouellette JMD,ll.l., ll.m

Systemic Strategic Planning / Crisis & Reputation Management

Michel Ouellette JMD, ll.l., ll.m.
Systemic Strategic Planning / Crisis & Reputation Management

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Michel is a former attorney, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

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Now is the time to invest in Online Business Strategies

Looking for a Global Online Business Concept?

Now is the time to invest in Online Business Strategies

The way we are doing business and the consumers habits have been radically transformed by the COVID-19 Coronavirus pandemic. Long-term trend toward online purchases gains momentum that will last long after the pandemic is over. Sadly, many businesses are losing money and some are on the e brink of having to shut down their doors permanently.

Luckily, there are new digital technology, online platforms, and business systems that presents an opportunity for your business to build customer relationships, drive revenue growth, and improve business operations.

Is your business or organization benefiting from this transformation?

No matter what your opinion may be on the merit of this virus crisis and its threat to society, there is no denying that it is creating a multiplier effect on what was already a trend towards online consulting and buying behavior.

Now is the time to really think hard about how your business is investing in its online strategies and whether you are prepared to cater to this new world.

You need to improve your results and bottom line, talk to me.

Michel Ouellette JMD, ll.l., ll.m.
Systemic Strategic Planning / Crisis & Reputation Management

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Michel Ouellette /  J. Michael Dennis, is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

Skype: jmdlive


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You Are a Customer or a Business! Don’t Let the Coronavirus Kill You: Go Online Now!

With prices ranging from $900.00 to $3600.00 you can definitely afford to go online and reshape the way you do business.

“E-Commerce, Working Remotely from Home and Shopping Online are trends that are here to stay and last”

Get on board now!

These challenging times brought about by the Covid-19 coronavirus are affecting the very foundation of the workforce and changing the landscape of work and the way we do business as we know it.

As many businesses shift the majority of their efforts online, individuals and companies alike are coming up with resourceful solutions to meet emerging market needs. E-commerce trends are reshaping online shopping and the way we do business.

Whether you are taking your business online for the first time or looking to reinforce your existing online presence, I can help you and your employees manage and grow your business, even from within your and their home.

E-Commerce and Shopping Online are here to stay

Like it or not, if you are not online, you are losing money now and will be losing money in the aftermath of the coronavirus pandemic.

Even the more resilient advocating against and resisting E-commerce are now shopping online or doing business online.

For the consumer, it is convenient and for the business owners, they are paid in full immediately as the product or service is ordered thus improving their cash flow.

Because so many people that use to walk in your store now realized how convenient it is to order online, as a business owner, do not expect them to walk back in your store after the pandemic. For most of these customers, they will keep on buying online and, if you are not doing business on the web, they will definitely not be buying from you or retaining your services.

Again, e-commerce and shopping online is here to stay and if you are not taking advantage of the situation, you are not only losing money now, you will still be losing money in the aftermath of the coronavirus pandemic.

“You want your business to survive and thrive! You have to go online now.”


How much will that cost?

A lot less than the money you are losing now and will be losing in the aftermath of the coronavirus if you are not investing in your future now!

Ask yourself:

Compare to the price I would have to pay to go online, what would be the cost of not doing it?”


You do not have to spend tons of money to do it. This could be done and, with prices ranging from $900.00 to $3600.00, I can do it for you at a fraction of the cost that you would normally expect to pay.

Yes indeed, for you, I can take your business to the next level, take your business online; manage your online business and, by creating and sharing your online content, empower your online community.

Everything at a very reasonable and competitive price.

Michel Ouellette, ll.l, ll.m
Business Growth Strategist

JMD Systemics
Systemic Strategic Planning / Crisis & Reputation Management


Michel Ouellette /  Joseph Michael Dennis, is a former attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

JMD Systemics is here to help.

Book Your “FREE” Covid-19 Online Consultation Now


Coronavirus: A Small-Business Survival Plan

“Working remotely and shopping online is here to stay”

For most small businesses, businesses with less than 100 employees, it is safe to say that the current Coronavirus crisis is like none other faced by small business owners in the recent past.

Regrettably, the predominant voices we hear these days are not offering a lot of specific steps to take or advice on how to survive the pandemic and save your business.

Here is what is to be done:

First Thing First: Proceed to an immediate financial triage

Your first concern, at least initially, shall be to figure out how you are going to pay your bills this week, next week, the weeks after and how long will this last. Here are some important steps to take on the financial front right now:

  • Create a cash-flow budget listing with fixed versus variable costs: Fixed costs are these costs that will keep your doors open. One way or the other, they must be paid. Create a list of priorities about which ones are most important and try to set money aside based on the timing of when they are due.
  • See how you can cut in unnecessary costs: These are the costs that are not producing revenue or securing key business functions.
  • See if you can reduce your payroll: Consider possible layoffs, terminations or furloughs of employees. Doing so, make sure to remember, your employees can be one of your greatest assets, and if you cut too deep, you may not get them back thus, creating even more costs to replace them. Furloughs are much more preferable to layoffs or terminations. Furloughs can be a variety of things tailored to your situation. It may employees working at a reduced rate, employees not working at all and staying home, employees being paid a minimal amount, or that will be paid fully at some point in the future. Whatever you do, do not ask employees to work for free: This would be highly unethical and you will most certainly have to face legal problems later on.
  • Find additional financial resources and sources of revenue: Be creative in your marketing approach. Consider any savings or resources, including possible loans.

Tax payments

Taxpayers have an unprecedented tax payment extension. However, as a small business owner, you might be able to find some extra money by filing your taxes now. For most small businesses, there is a good chance they could be untitled to a refund.

Government Assistance Loans

The Federal has authorized loans to small business owners. These are mean to be used for business debt, covering payroll, costs to operate the business. Prima facie, this may seem like a safe or logical choice. However, just remember this is still a loan.

If your business is already barely getting by, unless you have a pretty good creative and innovative crisis management plan in mind, it may not be the time to do into more debt.

Paying debts does not generate any income. If the only reason you have to take a loan is to pay debts, maybe it would be a better idea to close your doors entirely; Your business will definitely not survive the Coronavirus.

There are alternatives and I am here to help you.

COVID-19 Policies

You are still in business! Be clear with your employees regarding your specific policies within the business and safety protocol regarding the virus.

Be flexible on sick leave that employees want to take, and try to reduce areas of the company with groups of more than 10 employees. Cancel large events and use conference calls and webcams to communicate when possible.

Following all federal, state, provincial and local government directives and looking out for the safety of your employees and customers, although a pain in the …, is appreciated and will be appreciated in the long run.

Showing Leadership

Employee retention and satisfaction issues is not all about cutting costs. It is important for business owners to show leadership. As a small business owner, set the tone, be the calm in the storm. Pay attention to your employees’ concerns and adapt.

Do not plan too far out. Things are changing fast and often. There will be setbacks. Plan for the next few weeks, then the next month. While these plans will change, there are still a few specific ideas or steps to consider with your team:

  • If you have employees, make sure they are assured about being protected. You want to retain the key people who drive your business.
  • Make sure your employees know to not come to work sick and that you are being generous with sick leave at this time.
  • Focus on your key people and get rid of the deadwood. This is an unique opportunity.
  • Make a talent assessment in your company on who is valuable and how your business will be different if this person is not working for you next week.
  • Do not get stuck in decisions you made last week or the week before. Be willing to adapt to the situation and revise your plans accordingly. Whatever you decide to do today, just remember that you may have to live with these changes once the crisis is over.

Marketing and Sales

If you are open for business, make sure your customers know that and how to interact with you. Make sure to communicate clearly and consistently with your customers. . Use your social media presence to keep your customers up to date. Make it easy for them to purchase your product and services

If you typically do not use social media, it is now time to do it. If you are not already doing so, implement a newsletter or series of emails to your customers. Have a webstore window. Be creative. Find new opportunities to market and sell your products and services. Consider new ways to deliver your service or product.

Now is a good time to focus on your existing customers, provide excellent service, make sure you retain your important relationships.

Offer discounts if necessary and think outside the box.

Operations, Research and Development, Product and Service Improvements

Things being slow, this is the ideal time to tackle those projects you have been putting off. Do not waste it on Netflix or getting sucked into the never-ending news coverage. Instead, invest this time in improving products, services and finding efficiencies.

Use this time to improve your processes and efficiencies, improve products and services or make the changes you have been meaning to do over the past few years or months. Come out of the storm stronger and have a better product or service.

Conduct training in your company or get training yourself in areas you know will improve your company. If you know you are weak on social media marketing, or accounting and budgeting, IT, or a niche thing in your business category that could drive your business, invest your time into this.

Get your team doing the same.

Remote Work and Technology

Many small businesses are having employees work remotely for the first time. If you are ne at it, make sure you set the expectations for those working remotely. Implement a work-from-home agreement in writing with your employees and have them sign it.

Set-forth expectations and implement a procedure for a weekly productivity report to be completed each day and then summarized by the week so that employees are tracking their workloads, customer interaction, and projects. You can also include in this agreement terms for reduction in pay if necessary based on productively or sales.

For most businesses, not everything can be remote. Assess what functions can be done remotely and what must be completed in the office. Try to get as many people as possible to work remotely but realize it is probably not possible for all, depending on job function, employee skill, family situation at home of the employee.

Finally, as an investment in and for the future, increase your level of technology as quickly and as affordably as possible.

Working remotely and shopping online is here to stay.

Assess Your Business’s 2020 Strategic Plan.

If you did not make a Strategic Plan for this year, it is time to make one now. If you have one, there is no better time to make modifications.

Start on projects that have been on your wish list and revaluate your objectives for the year. Adjust the plan and outlook for 2020 as you know more about your business.

Learn, Be Charitable and Show Humanity

For most of us, we are all learning a lot about how we could have better prepared for this disaster. For many of us, this is a wakeup call: Nature is getting back at us! Only the strongest and fittest will survive.

Start taking notes and do not return to the status quo when this is all over.

  • Have a financial reserve or savings account for your business that could help in times of need or disaster.
  • Have a personal financial reserve of a few months of living costs.
  • Build a small food storage at the least. Maybe a few months’ worth of household goods, such as toilet paper, soap, feminine products, laundry soap, etc. Do your best with the resources and space you may have.
  • Consider new revenue sources and small diversifying your business.
  • Finally, try to serve and help those in your community.

The more you help others worse off than you, the better you will feel. People you help today will remember.

This is good investment of your time and money.

Whatever you do, don’t be a Sorry Ass!

Michel Ouellette, ll.l, ll.m
Business Growth Strategist

JMD Systemics
Systemic Strategic Planning / Crisis & Reputation Management


Michel Ouellette /  Joseph Michael Dennis, is a former attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

JMD Systemics is here to help.

Book Your “FREE” Covid-19 Online Consultation Now


The Right Way to Help Small Businesses During The Covid-19 Pandemic

To survive and thrive, it is time for the small business owners to change the way they do business. If you are not online, you are not making any money.

While we all know that keeping small businesses afloat is the key to keeping the coming recession as shallow as possible, all over the world, small business economy is in a state of deep crisis. Everyday, we are hearing story after story of small business owners unable to get loans or worried the processing time will take too long to keep their businesses running.

And there are these horror stories: The owner of a pizzeria telling us he would like to keep his employees on the job but was refused a loan through the the governmental program by his bank because it had little financial incentive to participate; another small business supporting nonprofits being refused a loan because it did not have a current loan with that bank and so on.

In North America, the smallest businesses most in need, particularly those in immigrant communities and communities of color, are being frozen out by bigger businesses, especially those with established bank relationships. What is even worst, banks are complaining, too. They worry about legal liability as expectations mount to make loans quickly and counteract fraud.

Yes, times are tough, but let’s not pretend it is anything like 1929. Hundreds of thousands of people and businesses went bankrupt during the Great Depression. Almost everyone was hungry much of the time. It was a nightmare in people’s lives that lasted for over ten years.

In North America, businesses are largely being directed to take on more debt to cover the bills,  a daunting prospect when mandated industry closings and physical distancing guidelines show no sign of easing. Furthermore, there is a huge number of businesses that do not want to take on additional debt at this time. Many business owners are unsure whether they are to survive or ever going to reopen.”

While the global crisis over the coronavirus has resulted in governments deliberately shutting down much of their economy and throwing millions of people out of work, there is still hope for the small businesses showing creativity. For these small business owners showing creativity and initiative, the coronavirus crisis represents nothing else than a business opportunity, an open door to the future, a new way to do business.

If today and tomorrow you are not online, you are not and will not be making money. You are now, and in the aftermath of the coronavirus crisis, losing and will be losing money.

JMD Systemics is here to help you.

Michel Ouellette, ll.l, ll.m
Business Growth Strategist
JMD Systemics
Systemic Strategic Planning / Crisis & Reputation Management


Michel Ouellette /  Joseph Michael Dennis,is a former attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

Book Your “FREE” Covid-19 Online Consultation Now