Covid-19: A Blessing in Disguise



The COVID-19 Coronavirus:  The Biggest Blessing in Disguise For Mankind and Humanity

The world is changing rapidly. For over a year now, COVID-19 has been causing havoc in both human health and the economy. The coronavirus pandemic has left no corner of the world untouched.

Since the first case of the disease was reported in China in December 2019, while 62 million have already recovered, more than 86 million infections have been recorded throughout the world with about 2 million deaths in 218 countries and territories.

For many, COVID-19 has been a wakeup call that the world is changing. The coronavirus pandemic has exposed a number of crises that have been in plain view but ignored by humanity, including challenges like inadequate medical facilities, unequal distribution of income and wealth, fragile supply chains and gender inequality. COVID-19 has truly reminded us all that no man is an island.

The coronavirus is just not taking lives but has further widened the gap that exists between people and nations. While the poorest countries, the poorest neighbourhood, the oldest and weaker people are showing more vulnerability, the rich are getting richer and the poor are getting poorer, thereby making it difficult for them to feed themselves and their families. COVID-19 has helped refocus our minds on what is really important to human survival: clothing, shelter, health, food and the need to ensure equality.

Just as the 1918 Spanish influenza pandemic led to the creation of a favorable environment for the comprehensive equal rights amendment to help women take up roles previously exclusive to men, a century later this pandemic is giving us the opportunity to recalibrate mankind lopsidedness.

The start of the year 2020 turned out to be uneventful. 2020 was supposed to bring progress and prosperity for all mankind. Early February 2020, the COVID-19 coronavirus had just started to grip China and the rest of the world thought it to be more or less a china problem. A handful of senior global leaders were still talking about trade wars and trade imbalances, ideological differences on the basis of religion/military and finance leading to deadly conflicts and business houses/businessmen gloating on the stock prices of their companies being at lifetime high.

At the end of the year, in less than 2 weeks this virus, then popularly called “the China-Virus”, spreading like a wild fire across the globe, bringing down all these alleged edifices of financial, intellectual, scientific, military and historical supremacy over each other in less than 10 days, created a havoc around the world. The global supply chains that we were so proud of suddenly came to a stop. Suddenly, so much for the conflicts, divisions and havoc that we created in the name of progress that humanity stands naked at the precipice of a bottomless abyss.

Never ever since the advent of humanity and its recorded history has the world been so genuinely secular and united just to be able to survive and save itself from this cataclysm and everyone only worrying about the most primordial need of food, shelter, clothing and procreation and everyone is wishing well for everyone else just to ensure self-preservation.

The coronavirus pandemic is here and here to stay for at least 2 more years. For the next 2 years, all we have to and need to remember is that on this earth, in these times of global economy and pandemic, the shrieks of any of our fellow cohabitants, either animal, poor, rich, fortunate or unfortunate, are all the same in the face of adversity. The coronavirus pandemic will come to an end but let us not forget that lesson that mother earth had to impose upon us.

Everything considered, the COVID-19 pandemic is a blessing in disguise, an opportunity for mankind to find its soul lost in the morass of greed, corruption, one-upmanship and destruction of our beautiful planet in the garb of progress.

We are now facing circumstances we have never thought we would. But still, life goes on; you can watch it go by or, you can jump in and be a part of the journey. Whether we like it or not, we need to deal with what is in front of us.

The choice is entirely ours.

J. Michael Dennis

Syndicated Columnist … and other things



Life after the Covid-19 Pandemic

Here’s what to expect long term from the coronavirus pandemic: “Stay Home”

The coronavirus has uprooted life as we know it. Everything from our social gatherings to our daily errands has been completely changed and most of us are not too fond of the switch. Realistically and sadly, though, life will not go back to what it was for quite some time. Life is going to look different for the next few years, but what exactly does that mean?

Expect the world to change to a mask-wearing culture

A year from now, and even beyond that, expect to still see people wearing masks in public, especially people who are more vulnerable to COVID-19. Mask-wearing will become a new normal, the way it has been in many Asian countries in recent years.

There will be fewer business trips and more remote work opportunities

With the increase in digital technologies and the realization that some industries can easily continue without sending staff across the county or across the globe, expect business trips to be reduced for people in most industries. With the increase in digital technologie, we no longer have to be physically in the same room to accomplish many things. Expect corporations to be more flexible with remote work policies, especially if work is still getting accomplished at home while keeping people from getting sick and helping the company with operations costs.

Concerts and sporting events

Do not expect crowded sporting events and packed concerts to become part of our new normal. It is going to be hard to convince people to go back to large indoor entertainment and recreational gatherings. What you will see is clusters of people at smaller gatherings. The new normal will be for people to avoid large gatherings in enclosed space. Outdoor social and entertainment smaller gatherings will be preferred and part of the norm.

Expect significant psychological, societal and cultural impacts

People are profoundly affected by the major events that occur in their lifetime. Accordingly, t is to be expected that modern-day society will be shaped by the COVID-19 pandemic. The psychological after-effects of disasters typically emerge six months after the event ends. Long-term mental health effects and societal changes as a result of the pandemic, which has kept millions of people isolated socially and physically for months, are to be expected. There are going to be many long-term effects. We will see a significant increase in depressions, suicide rates and marital problems.

Expect certain levels of discord throughout communities

While the vast majority of people are counting down the days before we find a vaccine, dark days are to be expected. There is a tremendous likelihood of conflict, social discord and unanticipated consequences with the arrival of the vaccine. The distribution of the vaccine will be chaotic and problematic. There will be inequities and many will refuse to be vaccinated. Communities, co-workers, friends and families will be faced with tough decisions regarding everything from the topic of how to safely socialize after months and months of isolation to sending their child to school where there may be unvaccinated students.

Finally, do not expect the virus to go away completely

The COVID-19 coronavirus will not disappear when the vaccine is deployed. Many are opposed to vaccines. We are already seeing people saying they will refuse for themselves, their children and the members of their family, to be vaccine thus, severely limiting the ability to create any form of herd immunity, which would provide protection for those who cannot get the vaccine or have not yet been vaccinated. The virus will still be circulating even after an effective vaccine is widely available as a result of those who choose not to get the vaccine.

Michel Ouellette JMD, ll.l., ll.m.
Systemic Strategic Planning / Crisis & Reputation Management

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JMD Systemics

A division of King Global Earth and Environmental sciences Corporation

Web: JMD Systemics |

Michel Ouellette / Joseph Michael Dennis,isa former attorney, a Crisis & Reputation Management Expert,a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

Follow JMDlive on: Facebook | Twitter | Pinterest | LinkedInInstagram | Tumblr


The COVID-19 Coronavirus Pandemic: A major opportunity to transform your business and reinvent all your processes.

Never let a good crisis go to waste. It could be a great opportunity.

No one can predict when a crisis will occur.

Most people, corporations and brands will experience a potential crisis about every two years and not all public relations firms are fully equipped to handle events disrupting your business operations, threatens to harm people, damages your reputation, and negatively impacts your finances.

Most crisis management companies are communication experts with backgrounds in public relations, social media, and reputation marketing. While those strategies alone may have worked in the past, they will not be enough in 2020 and beyond.

Crisis management planning begins long before an issue arises. It can be tempting to put off risk management when things are going well. However, inadequate preparation can have serious operational, legal, and public relations consequences.

Michel Ouellette JMD, ll.l., ll.m.

Systemic Strategic Planning, Crisis & Reputation Management

JMD Systemics

 A division of King Global Earth and Environmental sciences Corporation

Web: JMD Systemics |

Michel Ouellette / Joseph Michael Dennis, is a former attorney, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

Follow JMDlive on: Facebook | Twitter | Pinterest | LinkedIn Instagram | Tumblr

Targeting Customers on Social Media

Is Your Business Digitally Ready to Face the New Reality?


Focus on the short and sweet

Minimizing the Coronavirus Impact on Your Business

The 2020 Coronavirus Effect and Your Marketing Strategy

Is your Business ready for what comes next?

“It doesn’t get much better than a moment of delight on social media.”

For most businesses, social media engagement seems like a slam dunk strategy. Everyone should be doing it, right? But it certainly comes with its blind spots and questions.

One of the quickest and easiest ways to set yourself apart on social media is simply to reply to all your customers, all the time. A helpful and happy response, will invariably propel you ahead of the curve. All it takes is engaging with the people who want to engage with you.

Eighty-eight percent of brands do not respond to messages that need a reply. Simply by engaging with your customers and clients, by engaging with the people who want to engage with you, be among the elite twelve percent.

JMD Systemics can help you do just that. Here are some tips that you can implement today.

1. Social media engagement is public

Social media engagement allows you to naturally amplify your brand’s voice and tone. Social media engagement allows you to propel your interactions front-and-center before a larger audience.

Traditional private one on one private interactions like email are fine, but with social channels like Twitter, these interactions can be public, at least to start. The same goes for engaging with your audience in Instagram comments or Facebook reviews.

You are already wow-ing your private audience in other channels like email and live chat! With social media, the awesomeness you are delivering becomes visible to everyone. Those amazing audience interactions that create strong word of mouth marketing for you are now amplified to a much larger audience.

Existing and potential customers get to see first-hand that you are responsive and actively supporting your products and services.

2. Social media engagement is fast and focused

You can deliver delight very fast and in a focused way, chatting with your audience about specific topics and campaigns or helping solve particular problems that they are facing.

Focusing on the short and sweet, something magical happens: the barrier to entry for your audience drops dramatically. They now have an easy way to converse with you, anytime. Focusing and specific topics mean you can reply faster and engage deeper with your audience.

Faster responses equal happier customers, which equals more ROI. Happier customers and clients are the one big factor that affects any bottom line: faster responses actually generate revenue for all brands.

Because of its fast and friendly nature, social media is often preferred over other channels of getting in touch. The more and faster you respond to your audience, the better and faster prospective customers and clients learn that social media are great places to connect directly with both, you and your brand.

3. Social media is where your customers are.

Today, in these days of COVID-19 coronavirus pandemic, social media is where your customers are. You can achieve a huge scale of engagement by being responsive on social media.

A vast majority of your audience of your prospective customers and clients are on social media throughout the day. It is where they are at and where it often makes the most sense for them to reach out and get in touch. Today, people spend most of their waking hours staring at screens.

Let it be known that people spend an average of nearly four hours a day consuming media on a screen. A growing percentage of that viewing happens on smartphones and apps.

What are you waiting for?

Michel Ouellette JMD, ll.l., ll.m

Systemic Strategic Planning / Crisis & Reputation Management


Office: 613.539.1793

Skype: jmdlive

Michel Ouellette / Joseph Michael Dennis, is a former attorney, a Crisis & Reputation Management Expert,a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

JMD Systemics

  A division of King Global Earth and Environmental sciences Corporation

Web: JMD Systemics |

Follow JMDlive on:

Facebook | Twitter | Pinterest | LinkedIn Instagram | Tumblr

Fight Back: Affordable Websites for Businesses

“COVID-19 PANDEMIC: if your business is not online or if your website is inadequate, you are missing a lot of opportunities.”

The covid-19 Coronavirus is here to stay, at least for the next eighteen months. In these days of pandemic, if your business is not online or if your website is inadequate, you are missing a lot of opportunities. JMD Systemics helps you bring your brand to life and make your audience sit up and take notice.

Using a blend of analytical insight and creative skill, JMD Systemics Website Design & Development takes your ideas from concept to completion, and helps you tell stories that are every bit as authentic, memorable, and as compelling as they are.

As a business, your website should be your best foot forward, a gleaming one-stop-shop for all things you do and have to offer. JMD Systemics Website Design & Development makes sure that it is exactly what it should be.



Your website should be your best foot forward: a gleaming, one-stop-shop for all things you do or sell. So that is exactly what it will be.

JMD systemics will build for you the optimum Website that will perfectly frames your message, and offers your clients/customers/partners and employees, easy access to information, resources, and opportunities to engage with either you, your business and work, in the best possible, profitable and efficient way.

Services & Rates:

Advanced E-commerce Multiple Pages Website | Starting at $2,500: Website with customized visuals an advanced feature.

Custom Site Functionalities | Starting at $1,000: Complete code tasks like navigation, filtering and forms.

Third Party Services | Starting at $1,000: Connect to external databases, third party services such as text messages and location-based services.

Content with Databases | Starting at $1,500: Manage your content with databases and expose it on your website using dynamic pages and repeating layouts.

Website Guidance | Starting at $500: Guidance about the design and functionality of your website.

Classic Multiple Pages Website | Starting at $1,800: Basic website including theme.

Redesign Website | Starting at $1,800: New theme and design for your website.

Website Migration | Starting at $2,000: Use your existing graphics and content in a new site.

Website Updates | Starting at $500: Add a page, make minor adjustments, technical improvements, or fixes.

Mobile Website | Starting at $750: Get your site to look great on mobile devices.

Brand Development | Starting at $1500: What makes you, you?

That is the question we will ask you as we collaborate to hone, to enhance and promote your brand identity. We will dig deep into your story, construct a detailed positioning strategy and distill your singular vision into a representation of your products/services and work that is every bit as authentic, memorable, and compelling as you are.

Visual Content Improvement | Starting at $1,000: Add graphics, illustrations, banners and videos to your site.

Get a brand story, analysis, logo, color palette and typefaces that work.

Custom Logo | Starting at $680: Get a stunning logo created for your brand.

Creative Systemic Strategic Written Content | Starting at $600: Get written product or service descriptions, blog posts and more.

All great stories have one thing in common: great writing. Too often, writing for the web has its quirks, but do not worry: fixing all possible issues, that is what we are here for.

Working together, we will find the style that best suits your voice, and we will craft unique, snappy copy that resonates with your audience, and inspires them to act.

Systemic Strategic Planning | Starting at $1500: Getting your story straight is just one piece of the puzzle.

If you do not draw a solid roadmap, your message might not find its way to your audience. Developing thoughtful communication plans is a key part of my process.

With your goals in mind, we will plot a course that will allow you to connect with your users through numerous platforms. Maintaining an active dialogue with your audience is just as important as making a strong first impression. 

We will mine your user data to construct an informed engagement strategy that keeps you connected with your users, encourages active interaction, and leaves you well positioned for the long-term.


JMD Systemics also offers affordable Extensive Corporate Business Online Services:

Business Optimization | Reputation Management | Virtual Assistance Services | Content Writing | Ghostwriting | Editorial & Features | Branding and Marketing


Reach me on Skype, send me an email, or fill out the form on my Contact Page. Let’s see how we can improve your Results and Bottomline.

Michel Ouellette JMD, ll.l., ll.m.

Systemic Strategic Planning, Crisis & Reputation Management

Contact Form:



Skype: jmdlive

Michel Ouellette JMD, ll.l., ll.m.
Systemic Strategic Planning / Crisis & Reputation Management


JMD SYSTEMICS, a division of King Global Earth and Environmental Sciences Corporation

Systemic Strategic Planning / Crisis & Reputation Management

Skype: jmdlive


Michel Ouellette /  J. Michael Dennis, is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

Follow JMDlive on:
Twitter| Facebook |Pinterest | Tumblr Instagram


Minimizing the Coronavirus Impact on Your Business

Long-term trend toward online purchases gains momentum that will last long after the pandemic is over.

The COVID-19 global pandemic will likely be one of the defining events of 2020, and that it will have business implications that last well into the decade. The actual trend toward online purchases is gaining momentum and will last long after the coronavirus crisis is over. Coronavirus has drastically shifted the world’s buying habits, and businesses are rapidly adjusting to the new pandemic reality.

There is no escaping the fact that regardless of what your perception of the actual crisis may be, the truth actually is that the COVID-19 impacting our way of life and the economy in dramatic ways. The coronavirus pandemic is deepening a national digital divide, amplifying gains for businesses that cater to customers online, while businesses reliant on more traditional models fight for survival.

Sadly, many businesses are losing money and some are on the e brink of having to shut down their doors permanently.

Can this be avoided?

No matter what your opinion may be on the merit of this virus crisis and its threat to society, there is no denying that it is creating a multiplier effect on what was already a trend towards online buying behavior. This current outbreak is taking that trend to a whole other level inciting and forcing people of all ages to rethink how they live their lives and how they buy.

Consequently, if you own a business, now is the time to really think hard about how your business is investing in its online strategies and whether you are prepared to cater to this new world. It does not matter if your products or services are designed for in-store experiences, now is the time to re-think how your business can evolve to ensure it survives this changing dynamic. Whether it is creating new product lines, better leveraging content marketing and social media strategies to keep customers connected to your brand, or even thinking bigger about new business ideas that capitalize exclusively in a digital world, you have to think differently. Subscription-based delivery services and remote focused technology offerings are going to explode in growth as more and more people choose to shop and make their buying decisions from the comfort and safety of their own homes.

The situation is rapidly evolving

The amount of people deemed safe to gather in a single place has dwindled from thousands, to hundreds, to ten. Restaurants, bars, movie theaters, gyms, businesses and most public places in many major cities are either forced to shut down or restrain their access to the public. Meanwhile many office workers are facing new challenges of working remotely full time. Essentially, people are coming to terms with the realities of our interconnected world and how difficult it is to temporarily separate those connections to others.

To say that we are living in unprecedented times feels like an understatement.

One of the responses we have seen to how people are approaching this period of isolation and uncertainty is in huge overnight changes to their shopping behaviors. From bulk-buying to online shopping, people are changing what they are buying, when and how they are buying.

As more cities are going under lockdowns, nonessential businesses are being ordered to close, and customers are generally avoiding public places. Limiting shopping for all but necessary essentials, making masks mandatory and enforcing social distancing is now, like it or not, becoming a new normal.

Brands are having to adapt and be flexible to meet changing needs. The Coronavirus Pandemic will last for at least another 18 months with business implications that will last well into the decade.

JMD Systemics, a division of King Global Earth and Environmental Sciences Corporation is here to help you make the best decisions for your brand during these uncertain times. At JMD Systemics, to help you determine what choices you can make for your business, we have gathered some facts and numbers around how behaviors are changing, what products people are buying, and what industries are feeling the strain.

JMD Systemics Website Design & Development can provide not only the platform on which to quickly launch your online store and stabilize your business, but also the resources and tools you need to make the process as smooth as possible.

Talk with us.

Michel Ouellette JMD, ll.l., ll.m.
Systemic Strategic Planning / Crisis & Reputation Management


JMD SYSTEMICS, a division of King Global Earth and Environmental Sciences Corporation

Systemic Strategic Planning / Crisis & Reputation Management

Skype: jmdlive


Michel Ouellette /  J. Michael Dennis, is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

Follow JMDlive on:
Twitter| Facebook |Pinterest | Tumblr Instagram

You Want to Protect Yourself from The Covid-19 Infection! Wearing A Face Mask Is Not the Answer.

Here is why wearing a face mask to prevent infection is not the answer.

You are the only person responsible for whatever happens in your life.

When someone punch me on the nose, I don’t say “Oh my God, someone hit me!” Instead, I say “How the hell did I put myself in that situation!”

You are the only person responsible for whatever happens in your life. Face masks are only preventing you to infect people. They are not preventing you to being infected. As a matter of fact, masks might actually increase your chances of being infected.

Wearing a mask is only providing you a false sense of security, leading you to forget to wash your hands often, stop touching your face and stop keeping a safe distance from others, the much more effective prevention method.

Believing that you are protected, you will forget everything about social distancing which is really the only way to protect yourself from a possible infection. Staying at a safe distance of people and making sure that people are staying at a safe distance from you is the only way to make sure that you will not be infected.

Wearing a mask will not protect you. It may, if you are wearing it correctly and if it is the kind of mask that is efficient, only protect people that are foolish enough not to stay at a safe distance from you.

People are mainly buying face masks due to a lack of accurate knowledge about the transmission of the coronavirus. The hysteria is also clearly pushing demand as the public is met with an onslaught of pictures in the media of people wearing masks.

You want to protect yourself, don’t wear a mask, stay away from people, stay at a safe distance from people and make sure people are staying away from you.

Michel Ouellette JMD, ll.l., ll.m.
Systemic Strategic Planning / Crisis & Reputation Management

JMD SYSTEMICS, a division of King Global Earth and Environmental Sciences Corporation

Systemic Strategic Planning / Crisis & Reputation Management

Skype: jmdlive

Web: | |

Michel Ouellette /  J. Michael Dennis, is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

Follow JMDlive on:
Twitter, Facebook |  Pinterest | Tumblr & Instagram

The coronavirus: A Very Good Thing for Small Businesses!

It’s not just the coronavirus. It’s Darwinism.

Most small business owners should be grateful for the coronavirus.

Does it sound crazy? I don’t think so.

In fact, the ultimate outcome of this very bad experience will be a very good thing for all businesses, big and small. At some point in time, the virus will have run its course and things will get back to normal. The markets, and the economy, will recover and many business owners, because of the 2020 coronavirus experience, will run their business in a smarter way, a much smarter way.

How so?

For starter: They would have listened to my advice!

After years of pushback, businesses will finally embrace remote working as a productive and viable way to manage their workforce.

Employers who have long resisted the change, not having any other choice, are now reconsidering their positions and allowing their employees to work from home.

And what will be the result?

Those same managers who long resisted the change are now kicking themselves for not having done this ten years ago. They now realized that as long as the approach is balanced, every business can allow most of their employees to have some form of remote working arrangement. They now realized that the technology is mature, that people can be trusted and the work is getting done. So, thanks to the coronavirus for finally helping them to realize this.

The coronavirus is now teaching business owners another valuable lesson: If you hope to become a long-term success, diversification is critical. Relying on a single overseas supplier for their company’s or business’s products is a very bad idea. And there is a reason for that and the coronavirus underscores it: Sure, those products are cheaper; but what if something interrupts your supply? Who do you turn to next?

Lastly, thanks also coronavirus, for reminding us of the biggest lesson of all: “Cash is King” and “The Good Times” never last.

The smartest business owners I know today who navigated themselves through the last economic downturn will all tell univocally why they survived: they listened to my advice, they cut down their costs, they experimented with new products and new technologies, they diversified and downsized unnecessary staff, they went online and, at the end of the day, they had cash.

Cash is King

When you have cash in the bank you make smarter decisions and better investments. You negotiating from a stronger financial position. You are able to deal with economic challenges and uncertainties and recessions.

Just watch and you will sadly see a number of small businesses shut their doors in the coming year due to the economic slowdown caused by the coronavirus. However, some will remain: the ones that listened to my advice, the fittest, those who had and still have cash in the bank.

The coronavirus is not only about economy and businesses survivalists, it is also about human lives losses. many more people will get sick, and even die, in the months ahead. There will be hardships. But above all, the coronavirus pandemic will help many businesses, and particularly small business owners, to be smarter about the fundamental things they need to do operate their companies through both good and challenging times.

It’s not just the coronavirus. It’s Darwinism.

Michel Ouellette, ll.l, ll.m
Business Growth Strategist


I Get Things Done And You Get Your Time back.


Want to learn more?

Contact us today

JMD Systemics
Systemic Strategic Planning / Crisis & Reputation Management


Michel Ouellette /  Joseph Michael Dennis, is a former attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

JMD Systemics is here to help.

Book Your “FREE” Covid-19 Online Consultation Now


Covid-19 Small Business Survival

Tech firms see the opportunity they have been waiting for as shoppers and business recoil from paper money. Who’s hurt when legal tender goes away?

If you are nor online, you are not making any money. You are missing out!




By: Michel Ouellette JMD


Is the Coronavirus Killing Off Cash?

From the beginning of the Coronavirus outbreak, stores and businesses were shuttering all over the World and many of those that were still open were balking at cash. Shoppers were switching orders to Amazon and Many stores and businesses that have stayed open would not take cash requiring customers to pay either by debit or credit cards or paying first online. What once seemed like the oldest, most reliable way of paying suddenly seems a thing of the past.

The Coronavirus crisis drove businesses and people to prefer credit and debit payments to cash; a shift that is here to last. Digital payments are quick, clean and easy and that shift is now representing a huge opportunity for all retail and services businesses around the world. People did learn from their Coronavirus experience and, for many, this means no longer walking in a store or and office.

For years, I have been pushing toward a more virtual, less cash-based business and payments system, and pressing businesses and business owners to go online to free them from the uncertainty of being paid for their products or services and increase their sales and cashflow tenfold. The Coronavirus crisis is now providing me with one more argument to justify that business model: Due to the coronavirus crisis, people that resisted to shop on line are now realizing how easy, economical and efficient it could be.

The only people I know that would not benefit from such a transition are the older and poorer people that tend to be more reliant on paper money either for lack of tech savvy, out of habit or because they do not participate in the formal banking system, the poorer and vulnerable people that do not have access to banks or credit cards.

You want to help these people!

For the duration of the pandemic, give them your products and provide them with your services free of charge. Donate to them directly, personally, the same way you donate to your preferred church or charity. This is good business. These people will be very grateful and let other people know about what you have done for them. Just do not forget to deduct these “promotional expenses” from your taxable income.

Some other people will still resist going online or using their credit card because they think that how they spend their money is nobody’s business, especially the taxation officer. Just take their money and put it in your left pocket. This is still good business. Just do not provide them with a receipt.

Money habits can be hard to break

The Covid-19 pandemic, has forced every one of us to change our spending habits almost overnight. It took years for ATMs to replace visits to human bank tellers. Now this is common ground. After resisting the move for years, many businesses started accepting credit cards and online payments either through their website or bank transfer. This shift in behavior is here to stay and for most businesses, it is now the right time to integrate in their business model infrastructure to support mobile banking and digital payments.

For others, the Coronavirus crisis is the rightful and legitimate occasion to turn their operations and business into fully cashless environments, that kind of economy, that long-held dream that I have been promoting for years. It is much, much faster to send money via the internet than to mail a check. It is much, much faster to get paid via the internet than waiting for the check in the mail.


Where is the money going?

Starting with day one of the Coronavirus crisis, items that were once necessities become luxuries, increasingly strapped people around the world were re-evaluating what they were spending their money on and how they were spending it.

For many, as the coronavirus pandemic ravaged the world, new items and goods delivered in boxes seemed a safer bet than walking into stores. Suddenly, like many others, people became hyper aware of their expenses and were now taking a painful daily look at their financial priorities: Was that $5 monthly web magazine subscription really necessary? How much does watering the garden cost? When, in order to survive, where they going to need to tap into their savings?

“We are OK for now,” they were all saying. “But soon, the bottom may fall out from under us.”

As millions of people lose jobs, take pay cuts, close businesses and absorb family members into their homes, they were being forced to rethink where their money was going. Even before the scramble for new jobs can begin, people were cajoling creditors, looking for gig work or simply cutting back to get through the first few disorienting weeks of the Coronavirus outbreak.

For some, the question was simple as whether to by a jigsaw puzzle to keep from going corona crazy, and how much to tip the person that would deliver it. But for many others, the stakes were far higher: a good credit score sacrificed to pay off certain bills before others, or dinners rationing so that cash for groceries can be repurposed for an emergency fund.

To save money, heaters have been turned down, clothing sales ignored and auto insurance policies canceled. Vacations Plans turned into at-home entertainment and long sessions with Netflix, Disney Plus and Zoom. Rents were going unpaid as people spend weeks waiting for government aid to arrive.

An economic shock like this would certainly and definitely have a long-term impact on people who have traditionally felt like they were being cautious, that they were not squandering with their money, but did not have to worry about paying for rent or affording food. They might have more debt, which will make it harder to spend in the future, or they might just feel insecure.

Even when the economy was strong, many were in a precarious financial position, ill prepared to weather even minor disruptions and often weighed down by debt. Today, many of these people are experiencing a complete loss of income and on the verge of even loosing either their business or home. Those people are now relying on either good will from strangers or programs from corporations and the government to stay afloat.

For some people, many of whom have never seriously budgeted, are now mapping out strict spending schedules for the next few months. They get really creative. They eat little half meals, and they experiment with their seasonings and condiments to try to forget that they are eating the same thing over and over. They try to reschedule when monthly bills are due so she can space out the payments.

More than half of lower-income adults in North America say they will struggle to pay bills this month, compared to a quarter of their middle-income counterparts and 11 percent of those in the upper-income tier. Over all, more than half of those who expect a government stimulus infusion will use most of the money to cover essential expenses. One in five will save the funds to cover expenses further down the road.

To create a financial buffer, many people are hunting for freelance or part-time work or are working overtime in an attempt to drum up new business. For the last few weeks, for most people that I met online, they are all completely overwhelmed by their shortfall of income. For most of them, and they are not alone, while focusing on being able to afford groceries and maybe the house and car payments, they are all being stretched thin emotionally. They are totally exhausted at the end of the day.”


Going Online

“If you are not online, you are not making any money”

Following my predictions and recommendations, small business and shop owners are now launching “Online Stores” to either stay open or survive after the Covid-19 pandemic.

If you are like many other entrepreneurs, for years, you wanted to venture into online sales for your business, but could never find the time. Now, with the pandemic shutting down most retail stores and nonessential businesses, it is only common sense to invest your time and money in doing so. The process is not really easy and may be costly and time consuming but the bottom-line results are certainly worth it. If you are not online, you are not only making any money but you are also losing money.

For many business owners that decided to go that route, the last several weeks have been chaotic and frantic, but the hard work is beginning to pay off. The response from customers has been amazing. Many businesses are now rushing to offer online sales or expand their available product line to keep their businesses afloat and meet customer demand. And this is only common sense.

Getting creative

Around the world, online store creations jumped by seventy-five per cent when comparing the second week of April to the first week in March. Some entrepreneurs have been very creative to offer the same product or service online as they did in-store. Despite the investment and long hours involved, their sales are going up their costs are going down and they are doing even better than before the pandemic.

For most of them, it is just non-stop work providing services, fulfilling and delivering orders. It is even busy, seven days a week.

The challenge

One more time: “If you are not online, you are losing money”

Creating an online store is often challenging for small businesses. Because of the many steps it can take, it can be a tedious process. It is definitely work, but it is important work right now. Really, if you are not online, you are not making any money and even losing money.

If you are not going online now, you are not only losing money, you are jeopardizing your future.

Look at the Covid-19 is a business opportunity

Even with the country in lockdown, a number of entrepreneurs are plunging ahead with new ventures. From pet services to food delivery and even advertising, many companies are forging ahead with launch plans. Some are even focusing their startup on issues related directly to the virus. For most of them, they find that the new, challenging environment actually presents an advantage for their startup.

When offering online services, your customers no longer have to walk in your store or offices to see your products, negotiate your services and process the credit card payment. All this interaction is now happening online.

Right now, people are really out of options, and do not know how to move forward with some sort and any kind of gathering. People are going online for everything and this trend is here to grow even further and stay.

For many services businesses going online, they offer a free phone consultation to start, and then propose other services susceptible to satisfy their customers’ needs. From the beginning, the introduction offers to the end, cashing the money of the customer, everything is done online.

If you are a retailer or distributor, going online is even easier.

There are a lot of opportunities to navigate.


Today and Tomorrow

Again: “If you are not online, you are not making any money”

Yes, the coronavirus curves are plateauing

There are fewer hospital admissions and the daily death toll is still grim, but no longer rising. While this is encouraging news, it masks some significant concerns. The gains to date were achieved only by shutting down the countries, a situation that cannot continue indefinitely.

No one knows exactly what percentage of the people around the world have been infected. So far, estimates have ranged from three percent to tern percent. Until a vaccine or another protective measure emerges, there is no scenario, agreed upon, in which it will be safe for people to suddenly come out of hiding.

One thing is for sure:

If, in the near future, people are to pour back out in force, all will appear quiet for perhaps a few weeks and then, without any warning, all over the world, the emergency rooms will get busy again. The tighter the restrictions, the fewer the deaths and the longer the periods between lockdowns.

China did not allow Wuhan, Nanjing and other cities to reopen until intensive surveillance found zero new cases for fourteen straights days, the virus’s incubation period. At home, people can still take domestic flights, drive where they want, and roam streets and parks. Despite strict or mandatory restrictions, everyone seems to know someone discreetly arranging play dates for children, holding backyard barbecues or meeting people. Even with rigorous measures, Asian countries have had trouble keeping the virus under control. How can we be so arrogant?

If there is a lesson to be learned from China, it is that reopening nonessential businesses, lifting all distancing restrictions, requires a steady declining of cases for at least fourteen days, the tracing of ninety percent of all people that came in contact with a person affected by the Covid-19 virus, an end to all healthcare worker infections and at least the immediate instauration of recuperation places and facilities for mild cases. This is a strict minimum and for most of the location where the Covid-19 safety and prevention precautions have been relaxed, none of these pre-emptive steps have been followed. Get ready for second wave of the Coronavirus infection.

“If there is something that people need to realize, it is that is not safe to play poker with the Coronavirus; that the faucet needs to be reopen gradually”

Previously unthinkable societal changes have taken place already. Schools and business have closed, and millions of have applied for unemployment. Taxes and mortgage payments are delayed, and foreclosures forbidden. Stimulus checks, intended to offset the crisis, were issued. Food banks opened doors across the world, and huge lines have formed. Except for the upper class of the society, the world has become a welfare world.

A public health crisis of this magnitude requires international cooperation on a scale not seen in decades. Once the pandemic has passed, the economic recovery may or may not be swift depending on the way we are dealing with the pandemic today. The psychological fallout is harder to gauge. The isolation and poverty caused by a long shutdown may drive up rates of domestic abuse, depression and suicide.

In such a scenario, immunity to the virus will become both, a societal advantage and disadvantage. Imagine a population divided into two classes: those who have recovered from infection and presumably have some immunity to it; and those who are still vulnerable. It will be a frightening schism: Those with antibodies will be able to travel and work, and the rest that will be discriminated against.

As people stuck in lockdown will see their immune neighbors resuming their lives and even taking the jobs they lost, it is not hard to imagine the enormous temptation to join them through self-infection. Younger citizens in particular will calculate that risking a serious illness may still be better than impoverishment and isolation.

Even though limited human trials of three have already begun, any effort to make a vaccine will take at least a year to eighteen months. This is being very optimistic. Treatments are likely to arrive first. Meantime, for the next two years, I strongly suggest that you exert extreme caution. Avoid people that you know that may have been exposed to the virus. Avoid shaking hands and touching your face. Wash your hands. Keep safe distancing from everyone you meet and finally start doing business online.

Above everything else: Stay Safe!


Michel Ouellette, ll.l, ll.m

Business Growth Strategist



JMD Systemics

Systemic Strategic Planning / Crisis & Reputation Management

Skype: jmdlive


Michel Ouellette / Joseph Michael Dennis, is a former attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

For the duration of the pandemic and its aftermath.

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In the interests of public health and safety, our coronavirus news articles and this newsletter are free for anyone to access. If you are already a subscriber, thank you for your support. – JMD

April 27, 2020

Unprecedented restrictions on businesses due to the coronavirus pandemic have resulted in a record 26.5 million Americans filing for unemployment benefits since mid-March. The White House sees this month’s jobless rate hitting 16 per cent or higher.

In Canada, at least 46,644 cases have been reported, more than double the number from 16 days ago. There have been 17,243 recoveries and 2,560 deaths. Health officials have administered 729,744 tests.

Around the world: 2,948,654 cases confirmed with 860,762 recoveries and 205,610 deaths reported.

As financial institutions emerge from several intense weeks of launching emergency relief programs, a realization is growing that businesses will need less burdensome, more patient forms of funding to stay afloat.


Michel Ouellette, ll.l, ll.m

Business Growth Strategist

JMD Systemics

Systemic Strategic Planning / Crisis & Reputation Management

Skype: jmdlive


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