Print vs. Online Public Relations, Communications & Marketing Strategies

You decide!

While print magazines and newspapers remain a crucial part of any Public Relation, Communication or Marketing strategy and campaign, their online counterparts are steadily eclipsing them and this trend will likely continue in the coming years.

According to the Pew Research Center’s statistics, more than half of Americans receive their news from digital sources, and the number of people relying on social media exclusively for their news has doubled in the past two years.

How do Public Relations, Communications & Marketing professionals communicate this ever-changing landscape and its importance to clients?

Here are a few key explanations and details published in Ragan’s PR Daily:

7 ways online media benefits public relations