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Long-running issues with privacy and integrity came to a head in Facebook’s Cambridge Analytica crisis.

In the social media world, the pace of change has always been brisk. But 2018 marked a true inflection point. Long-running issues with privacy and integrity came to a head in Facebook’s Cambridge Analytica crisis: “Users began to question the value networks provide and seek more meaningful ways to engage.”

Against this backdrop, intimate new social media formats have risen for connecting and sharing content. A radically new social paradigm is emerging: “Consumers want to be treated like individuals, not demographics.”

Consumers are now demanding more value in exchange for their time and information.

JMD

J. Michael Dennis is a former attorney, a Trial Consultant, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

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