Tag Archives: Strategic Thinking

Get Your Priorities Straight!

How on earth are you supposed to know the right path when you have no idea where you want to go or what you want to do?

Setting goals that are important to you is the first step to getting your priorities straight. Once you know what you really want to achieve, it is really easy to prioritize everything in your life and the only thing you ever need to ask yourself before considering doing anything is: “How is this helping me achieve my goals?”

If you say “YES” to everything, you don’t have any priorities. You get distracted and will never achieve any of your life goals. If you say “YES” to the wrong things, you go against your life priorities.

Saying “NO” over and over again to everything that is distracting you from your life aligned priorities is the only way to empower yourself and entitle you to live the life of your dreams, to live your preferred future.

Obvious instant-gratification activities like sitting in front of the TV set, partying for the sake of partying, unrelated goals meetings, calls, articles or online courses that will never help you achieve your goals are to be barred from your agenda or “To Do” list.

Starting your day checking your emails or chatting at the coffee machine will make it hard for you to gather the focus and motivation you need to tackle your most important tasks and projects at hand later in the day.

It does not matter WHEN you wake up. What matters is what you do when you wake up, what you do with the first two to three hours of your day. Putting in the work towards your goals will help you win the day early.

Postponing your most important tasks until later in the day will dramatically increase the likelihood of not getting them done at all.


J. Michael Dennis is a former Corporate and Business Law Attorney, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense & Free Speech helping you achieve greatness.

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Content Marketing

Expand your credibility: Syndicate your content!

Media generally does not generally pick up content and content never goes viral on its own.

You are already involved in content marketing; here is what to do next.

Your first critical step is to build your media network. Seek out all what you can about the people who write about the topics you are interested in. Get to know these people. Share their content. Bring them story ideas even when you have nothing to gain personally from them. Most journalists and bloggers use Twitter to find their stories. You absolutely have to be connecting with them on Twitter. Journalists and bloggers can help spread the word especially when your story is relevant and interesting to their audience.

A picture is worth a thousand words; optimize your visual assets. For every article, find a picture, an illustration that delivers the message that you want to convey, an illustration that speaks to the reader, that drives the nail down. Use descriptive filenames for your illustrations, optimize your alt tags, and use image site maps to ensure your visual assets are findable.

Over and above everything else, think strategically, think systemically; think of your content as being a part of a greater project: Getting the Maximum, the Greatest Exposure Possible and never let a story die. Always come up with at least three follow-up articles referring back to the original story and syndicate your content. If you’re putting time and effort into developing your own stories, syndicate your blog content.

It definitely helps expand your reach and credibility with media when you are appearing in mainstream media outlets. Target International Press, media outlets that translate articles from one language to another, like AP, AFP, Thompson Reuters, Dow Jones, and IDG. If you’re appearing in these massive publications, you will have no trouble attracting smaller, international local news outlets. Finally, Do not neglect Traditional Media. Coverage by the traditional medias always turns out to be a great driver for more press pickups. Today, all television and radio stations also have digital outlets and are still incredibly effective for authority building.

Make sure you know everywhere the content will end up so you can promote it through your own social and email marketing channels.


Michel Ouellette JMD [] is a Public Affairs & Communications Strategist, a miracle worker for entrepreneurs, executives and social innovators.

Not thinker

Spending too much time thinking without taking action! That is definitely not strategic thinking.

“Strategic thinking is about prioritizing tasks and decisions and executing on them well. Unfortunately, too many business leaders often have the wrong idea about the concept.”

Strategic thinking is about managing what to do and, what not to do. Usually, it simply means deciding to move some initiatives to the back burner to concentrate the bulk of your resources in a single key area or issue. While productivity is about “getting things done”, strategic thinking is about “getting the right things done” and this, as well as possible. This implies and, most than often, requires that some things will necessary have to be left undone. Productivity is everything about volume while strategic thinking is anything and everything about excellence. Without appropriate strategic thinking, productivity is meaningless.

For a manager, “labeling” things that are important and not important is essentially and nearly an impossible task. Every project that people are working on, this project is somehow “important” to them. For every one of their promoters, in some vague way, these projects all add some kind of value to the enterprise. The strategic leaders must consciously table some important projects or ignore some important opportunities to focus on the relevant issue at hand. Being strategic is to be able to decide which project will contribute most to the company’s mission, and focus on that project. Completing “important” projects on a first-come, first-served basis is not what we call being strategic.

Yes indeed, strategic thinking is something of an incongruity, because the term is missing the most important part of the concept: “Strategic Action.” Strategic thinking involves that thinking always must be followed by a decision that can be executed. “Strategic Thinking” must always yield and lead to “Strategic Action.” In spite of the uncertainty, the complexity or even the ever-present possibility of failure, a strategic leader and thinker must eventually step up to the plate and make the call about what is to be or not to be focus on.


Michel Ouellette JMD [] is a Public Affairs & Communications Strategist, a miracle worker for entrepreneurs, executives and social innovators.


Slow down: Get a customer first!

If you build it, they may not come.

While you are focusing all your resources on product development, looking for the perfect product or service, just remember that it is really hard to get a thousand customers without getting the first one. Your product or proposed service just does not matter, at least not at the level you think it must. Think thinking strategically and spend at least as much time on customer development as you do on your product or service development.

You want to succeed? You want to penetrate the market? Force the discipline of spending brain time on this issue. Bake customer development into your planning sessions. As a leader, make your actions speak loudly: “GO GET A CUSTOMER!” Get out of the office and go get a customer. Now that you have a customer, develop the perfect product or service for that customer and keep on doing the same thing for all the other customers to come.

Whatever you do, whatever service you provide, make finding your first fifty, your first one hundred customers your primary goal!


Michel Ouellette JMD [] is a Public Affairs & Communications Strategist, a miracle worker for entrepreneurs, executives and social innovators.