The “Eisenhower” or Urgent vs. Important Things To Be Done Matrix

Stop spending most of your productive time attending to other people’s priorities.

Not planning your week is bad. Planning your week without taking your personal priorities in consideration is even worse. It means you will be able to handle everything “on your plate” but you won’t actually make any progress towards your own goals. Stop spending most of your productive time attending to other people’s priorities.

Your main priorities shall be everything about YOU and YOUR goals. Unless you proactively block time for them and consistently choose to prioritize them, you are in a reactive state where you are only following everyone else’s priorities.

Have you heard of the Eisenhower or Urgent vs. Important Matrix?

It is a really powerful tool that can multiply your effectiveness tenfold. It consists of 4 quadrants that classify your daily activities according to two parameters: level of urgency and level of importance.

For most people it looks like this:

You want to be productive! Spend 80% of your time in quadrant II of the Matrix.

This will allow you to pro-actively work on new opportunities and high-leverage projects instead of spending all your time reacting to pressing issues and other people’s needs. As a result, you will be able to make significant progress towards your goals, actively prevent crisis from happening and lead a more balanced, calm and focused life.

Prioritize all your actions according to YOUR GOALS.

Which actions and projects to prioritize should be based on what is working and beneficial towards achieving your goals and not what you feel like doing.


Michael Dennis is a former Corporate and Business Law Attorney, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense & Free Speech helping you achieve greatness.

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Book a FREE 15 minutes Skype Consultation with JMDlive

Get Your Priorities Straight!

EMPOWERING YOURSELF Has Nothing To Do With HAVING time; It Is Everything About MAKING Time

Get your priorities straight!

How are you supposed to know the right path when you have no idea where you want to go or what you want to do?

Setting goals that are important to you is the first step to getting your priorities straight. Once you know what you really want to achieve, it is really easy to prioritize everything in your life and the only thing you ever need to ask yourself before considering doing anything is: “How is this helping me achieve my goals?”

Starting your day checking your emails or chatting at the coffee machine will make it hard for you to gather the focus and motivation you need to tackle your most important tasks and projects at hand later in the day.

It does not matter WHEN you wake up. What matters is what you do when you wake up, what you do with the first two to three hours of your day. Putting in the work towards your goals will help you win the day early.

Postponing your most important tasks until later in the day will dramatically increase the likelihood of not getting them done at all.


J. Michael Dennis is a former Corporate and Business Law Attorney, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense & Free Speech helping you achieve greatness.

Follow JMDlive on:

Twitter, Facebook,, The Futurist Daily News,,, Pinterest and Tumblr.

Is a 6 figures income and beyond a realistic goal for a startup?

It is not only realistic, it shall be your only goal and motivation

One thing that many new entrepreneurs seem to have in common is that they tend to get caught up in all of the little daily details and lose track of the big picture.

The most important thing that you have to concentrate on when starting a new business is to get a customer.

Without a customer, you don’t need a business card, you don’t need an office space, you don’t need a LLC and so on. You don’t need anything especially spending the money that you don’t have.

Before anything else, get a customer

What is the market that you are targeting? Do people need the product or service that you are offering? How is your product or service better than the competition? Why shall people deal with you? How do you differentiate yourself from anybody else?

When starting a business, this is what you have to concentrate on, the big picture: Is this going to make any money?

It’s easy to get wrapped up in the details

You want to survive? You want your business to be successful? Here is what you have to do:

  1. Define and refine your business, your product or service;

  2. Make sure to be “The Best in The World at What You Do”;

  3. Make sure to “Stand Out from The Crowd”;

  4. Define and refine your business model;

  5. Start hustling and grinding and,

  6. Delegate whatever task is not essential to your Customer Acquisition Process to anyone is better than you at it, even to a Virtual Corporate Services Firm.

You don’t know exactly what you want to or have to do! Let me help you.

A few years ago, I decided I wanted to teach people what I know about entrepreneurship, startups, communications, branding and marketing. I decided to create some sort of bunkumless program about how to start a successful business.

So, I just threw together a name and structure and decided to go online. While I didn’t really know what the answer would be or what to expect, to my surprise, people started to follow me and emailing me asking for advice on how to start their business.

Suddenly, just a few weeks after publishing my website landing page, I realized that most of their concerns were about daily and routine details, ignoring the big picture: “Growing and Scaling” their Business Idea or Project to a six figures income and beyond.

This is when I decided to relaunch, to offer one of a kind service: An Online Consulting an Assistance Business Service to help young entrepreneurs, small and medium size businesses to scale and grow their business and most importantly, their income.

To my surprise 24 hours after the relaunch, I was in business. I had landed my first customer and was making just shy of $3,000 a month.

The Secret?

There is no secret; the only thing I had to do was:

  1. To pay attention and listen to my newly acquired customer and let him tell me exactly what were his concerns, issues and problems were;

  2. To pay attention and listen to what he was really looking for and expecting from me;

  3. After carefully listening and paying attention, to offer all possible solutions and that he would agree upon;

  4. After an “Understanding an Agreement” has been reached, to exactly and timely deliver as per budget.

  5. Finally, as an added bonus, added value, to provide him with all the tools that he needed to grow and scale his business.

The situation being resolved my customer was happy to promptly pay my bill and immediately retain my services on a monthly basis.

Let it be a lesson

Your first accountability and priority as an entrepreneur is to find a way to make your customers happy, to provide them with exactly what they need. with a bunkumless solution to solve any issue or problem that they may be facing or will be facing.

This is how you make money; this is where the money is.

If you have a product or offer a service that is making money for your customer, you can charge for it

The more money your customer makes using your product or service, the more you can charge for it.

Stop struggling with the daily administrative details of running a business. This is not helping any of your customers and they don’t give a shit about the color of your carpets.

What your customers care about is: “Making Money”.

Spend your time looking at ways to help your customers making money and making even more money.

Spend your time telling and showing your customers how your product or service answers their needs and wants and how it can always help them making more money.

Scaling up your business

Your business is doing well but not good enough! Your business is losing traction! Your business is not picking up! You don’t know what to do anymore!

NOW is the time to do something about it and I can help you.

Book an online 30 minutes FREE Consultation with me and let’s discuss your situation and expectations. But this is not the point.

The point is: How do you do it?

  1. Who is your targeted audience?

  2. What is your targeted audience looking for?

  3. How can you help?

  4. Is your product or service the best possible answer?

  5. If yes: Do you charge enough?

Charging and pricing, this is where a lot of entrepreneurs get scared.

Many, especially new entrepreneurs, think that there’s no way people will pay them more money to the money that they may be asking for. Let me tell you:

“You don’t charge enough, you look like a loser.”

I am not telling you to overcharge!

What I am telling you is that when you charge more money, you get better clients. They know they get more value, and you also get more value while getting more money and giving more in return.

When people pay more, they pay more attention. When people pay big, they really pay attention to what you have to say, your product or services. If you want to really scale your business, even a new business, don’t get caught in the process of not charging enough. On the long run, this would prove to be suicidal.

Do things as you go

Do things as you go. Listen to your customers, adapt to the situations and make changes when needed.

Don’t set yourself up for failure.

Don’t be afraid to charge for what you’re worth.

  1. See what people need and want;

  2. Offer it;

  3. Sell it,

  4. Tweak it,

  5. And, above everything else: Stop doubting yourself!

  6. Scale it; don’t be afraid to charge more.

You have the best possible product on the market, you are The Best in The World at What You Do! It is your duty to “Stand Out from The Crowd” and serve the people that need your help.

It’s also your duty, your most important duty to respect yourself and to charge what you’re worth.


J.Michael Denis, ll.l, ll.m

Professional Problem Solver

Content Marketing and Media Exposure

Content Marketing

Expand your credibility: Syndicate your content!

Media generally does not generally pick up content and content never goes viral on its own.

You are already involved in content marketing; here is what to do next.

Your first critical step is to build your media network. Seek out all what you can about the people who write about the topics you are interested in. Get to know these people. Share their content. Bring them story ideas even when you have nothing to gain personally from them. Most journalists and bloggers use Twitter to find their stories. You absolutely have to be connecting with them on Twitter. Journalists and bloggers can help spread the word especially when your story is relevant and interesting to their audience.

A picture is worth a thousand words; optimize your visual assets. For every article, find a picture, an illustration that delivers the message that you want to convey, an illustration that speaks to the reader, that drives the nail down. Use descriptive filenames for your illustrations, optimize your alt tags, and use image site maps to ensure your visual assets are findable.

Over and above everything else, think strategically, think systemically; think of your content as being a part of a greater project: Getting the Maximum, the Greatest Exposure Possible and never let a story die. Always come up with at least three follow-up articles referring back to the original story and syndicate your content. If you’re putting time and effort into developing your own stories, syndicate your blog content.

It definitely helps expand your reach and credibility with media when you are appearing in mainstream media outlets. Target International Press, media outlets that translate articles from one language to another, like AP, AFP, Thompson Reuters, Dow Jones, and IDG. If you’re appearing in these massive publications, you will have no trouble attracting smaller, international local news outlets. Finally, Do not neglect Traditional Media. Coverage by the traditional medias always turns out to be a great driver for more press pickups. Today, all television and radio stations also have digital outlets and are still incredibly effective for authority building.

Make sure you know everywhere the content will end up so you can promote it through your own social and email marketing channels.


Michel Ouellette JMD [] is a Public Affairs & Communications Strategist, a miracle worker for entrepreneurs, executives and social innovators.

Get a Customer First!


Slow down: Get a customer first!

If you build it, they may not come.

While you are focusing all your resources on product development, looking for the perfect product or service, just remember that it is really hard to get a thousand customers without getting the first one. Your product or proposed service just does not matter, at least not at the level you think it must. Think thinking strategically and spend at least as much time on customer development as you do on your product or service development.

You want to succeed? You want to penetrate the market? Force the discipline of spending brain time on this issue. Bake customer development into your planning sessions. As a leader, make your actions speak loudly: “GO GET A CUSTOMER!” Get out of the office and go get a customer. Now that you have a customer, develop the perfect product or service for that customer and keep on doing the same thing for all the other customers to come.

Whatever you do, whatever service you provide, make finding your first fifty, your first one hundred customers your primary goal!


Michel Ouellette JMD [] is a Public Affairs & Communications Strategist, a miracle worker for entrepreneurs, executives and social innovators.


The Blind Men and the Elephant


The risk of analytical thinking and fragmentation of knowledge

It was six blind men, To learning much inclined, That each by observation, 
might satisfy his mind, Who went to see the Elephant.

The First approached the Elephant, And happening to fall
 against his broad and sturdy side, At once began to bawl: “God bless me! But the Elephant
Is very like a WALL!”

The Second, feeling of the tusk, cried, “Ho! What have we here, so very round and smooth and sharp? To me it is mighty clear, this wonder of an Elephant
Is very like a SPEAR!”

The Third approached the animal, And happening to take
the squirming trunk within his hands, thus boldly up and Spake: “I see, the Elephant
is very like a SNAKE!”

The Fourth reached out an eager hand, And felt about the knee. “What most this wondrous beast is like
Is mighty plain, It is clear enough the Elephant
is very like a TREE!”

The Fifth, who chanced to touch the ear, said: “Even the blindest man
can tell what this resembles most; Deny the fact who can, this marvel of an Elephant
Is very like a FAN!”

The Sixth no sooner had begun
about the beast to grope, Than seizing on the swinging tail
that fell within his scope, “I see,” he said, “the Elephant
Is very like a ROPE!”

And so these blind men of disputed loud and long,
 each in his own opinion,
 exceeding stiff and strong,
 though each was partly in the right,
 and all were in the wrong!

Then runs the moral of the Buddha:

“Knowing not good, knowing not evil, knowing not right, knowing not wrong, they quarrel and brawl and wrangle and strike one another with the daggers of their tongues, saying, ‘This is right, that is not right’; ‘This is not right, that is right.’”

Clearly, mythology is not for children 

Historically, Mythological stories and ancient Myths have been part of the universal foundation of life, the timeless schema, the pious formula into which life have been flowing when it. But as anyone knows the myths, the mythical, the mythological and spiritual beliefs of civilizations have sensibly varied throughout the world and centuries to such a degree that even today, the “Virtue” of one has often been the “Vice” of another, and the heaven of one the other’s hell. With the old horizons now gone that formerly separated and protected the various cultures of our world and their pantheons, communities that once were comfortable in the consciousness of their own guaranteed godliness abruptly find, that they are devils in the eyes of their neighbors.

To be continued…